We are 2theloo, nice to see you here.
This one goes out to all the people who should have gone at home.. but didn’t. All the roadtrippers who would have loved to go 2km earlier.. but couldn’t. The mall rats, the frequent flyers, the commuters and late night party-goers. All the kids on the road, who could have gone at the restaurant.. and wouldn’t. Everyone who ever thought they could try hold it in until they got home, ..and realised they probably shouldn’t. There’s something like public bathrooms, hello?! Knock, knock is somebody in there? They’re accessible for everyone, whenever nature calls your name. Meaning, whenever you think you might not make it, just look for the green sign and let it all out knowing...
You’ve made it 2theloo.
Yes, we were the first.
Looking back, we can safely say that we were crazy enough to redefine the public toilet break with our first ‘toilet store’ in Amsterdam in 2012. From this we emerged on a rocky journey to the point where we now have over 40+ million visitors per year in our 175+ locations. We have become not only the EU market leader but also one of the thought leaders in the market of the public toilet. But we’re not the only ones offering good toilet facilities anymore and our customers live and work differently than ten years ago. They are more demanding, looking for the experience of a truly clean, comfortable and personal toilet break, especially when they have to pay for the visit. These reflections made us write the next chapter of the 2theloo book to redefine the public toilet – again. Redefining means changing. In a day and age where our performance is permanently being monitored, both by our customers and the industry, we’ll be crazy enough to change – again.