Discover how 2theloo's automated toilet access benefits various industries, offering smart restroom management solutions for businesses.

Retail and shopping centres: Making customers feel at home

In the world of retail, every little thing counts. Automated toilet access is turning out to be a real winner for malls and stores. By using paid restroom systems, they can keep things clean and tidy for their actual customers. It's all about making sure folks have a good time, even when nature calls!

Picture this: shoppers leaving with a smile because they had a great experience, right down to the restroom break. These smart systems help manage crowds, keep things clean, and even prevent damage. Happy customers are more likely to come back and maybe even spend a bit more.

Plus, these systems can give useful info on when restrooms are busiest. This helps keep things spick and span, even during the busiest shopping hours. It's all about giving customers one less thing to worry about.

Transportation hubs: Keeping up with the crowd

We get it - managing restrooms in busy places like airports and train stations can be a real headache. There's always someone coming or going, and keeping things clean can feel like a never-ending job.

That's where automated toilet access comes in handy. By charging a small fee, these places can keep things cleaner and in better shape. It helps cover the costs and keeps the restrooms nicer for everyone. Plus, it cuts down on people misusing the facilities.

These smart systems also show when restrooms are getting a lot of use. This helps the cleaning crew know exactly when and where they're needed most. It's all about making sure travellers always have a clean place to go, no matter how busy things get.

Tourist attractions: Keeping it clean and covering costs

Tourist spots have to juggle keeping things clean with handling lots of visitors. Automated toilet access offers a neat solution. It helps keep standards high while bringing in a bit of extra money to cover costs.

By charging a small fee, these places can afford to keep things really nice. They can invest in better equipment, clean more often, and even add some nice touches. The goal is to have visitors leave feeling good about their whole experience - even the restroom break!

These systems can also help manage lines better, so people spend less time waiting and more time enjoying the attraction. It's a win-win: visitors have a better time, and attractions can handle more people smoothly.

Interested in giving your restrooms an upgrade? 

 to learn more about how we can help your business.

• Automated toilet access makes shopping more enjoyable
• It helps busy transport hubs manage their restrooms better
• Tourist spots can keep things clean and cover costs

What industries benefit from automated toilet access?

Discover how 2theloo's paid restroom access solutions can help businesses reduce vandalism costs and improve restroom management.

Vandalism in Public Restrooms: A Messy Problem for Businesses

Let's face it: vandalism in public restrooms is a pain in the... wallet. It's not just about scribbles on the wall—it's a costly headache that can flush your budget down the drain. We're talking thousands of euros each year on repairs, beefed-up security, and extra cleaning. Ouch!

But it's not just about the money. A trashed bathroom can scare away customers faster than you can say "out of order." It's bad for business, disruptive to your day-to-day operations, and let's be honest, nobody wants to be known as "that place with the gross bathrooms."

Enter access control systems—think of them as your restroom's personal bouncer. These clever setups use physical barriers (like turnstiles) ask for a small fee before letting you in, which helps keep the riffraff out.

But wait, there's more! These systems can:

Spot issues before they become big problems

Track usage patterns (in case you ever wondered about peak pooping times)

2theloo: Making Public Restrooms Cool Again

At 2theloo, we're all about turning your average public loo into a super-loo. Our smart restroom solutions are like a Swiss Army knife for bathroom management:

Fancy access control systems (bye-bye, vandals!)

Pay-to-pee options that can actually make you money

Occupancy sensors that know when it's busy (or not)

Proactive maintenance tools to catch problems early

But we're not just about the tech. You can go for the whole package as well—regular maintenance, top-notch cleaning, and staff training to keep your restrooms in tip-top shape. It's like a spa day for your bathroom, every day!

Ready to give your restrooms a glow-up and say goodbye to vandalism headaches? 

—we'd love to chat about how we can make your bathrooms the talk of the town (in a good way)!

Access control systems: your secret weapon against vandalism

2theloo's smart solutions: turning restrooms from money pits to money makers

High-tech bathrooms = happier customers and easier management

Clean, safe, and profitable—now that's a restroom revolution!

Can bathroom access control reduce vandalism costs?

Discover why some public restrooms charge fees, the benefits of paid facilities, and how innovative companies are revolutionizing toilet experiences while addressing accessibility concerns.

Paid Potties: The Scoop on Why You Pay to Pee

Ever been caught in a "gotta go" moment in a bustling city or tourist hotspot? We feel you! That's why paid public restrooms are popping up more and more to provide that much needed relief.

Here's the deal: Keeping bathrooms spick and span isn't cheap. By asking for a small fee, we can keep the loo looking lovely and well-stocked. Plus, when folks pay to pee, they tend to treat the place with a bit more TLC. It's a win-win!

So, what'll it be? Roll the dice on a free public restroom, or spend €1.00 for a throne fit for royalty? The choice is yours!

Shelling out cash for the can might sound strange, but hear us out:

Squeaky clean facilities (no more holding your breath!)

Fancy extras like baby changing stations, luggage storage and additional accessibility options

A touch of luxury (hello, ambient music and mood lighting)

Friendly staff to lend a hand and keep things ship-shape

Knowing there's a clean, comfy loo nearby? That's peace of mind money can buy!

At 2theloo, we're not just providing toilets – we're revolutionizing your restroom experience! Our "toilet store" concept turns a quick pit stop into a surprisingly fun adventure.

No matter where you find us – city centers, highways, or train stations – we're setting the bar high for public potties. We're all about keeping things clean, comfy, and just a tad cheeky. It's not just about you (though you're pretty important). We're doing our bit to make busy areas cleaner and more pleasant for everyone.

So next time nature calls, answer with style at 2theloo!

Why do some public restrooms charge a fee for use?

Discover fascinating facts about public restrooms worldwide, from high-tech Japanese toilets to eco-friendly initiatives and historical treasures. Explore the evolution of loos!

When Nature Calls: The Surprising World of Public Restrooms

. But finding a clean public restroom? That's like striking gold. Lucky for us, some clever folks are giving public loos a major upgrade. Say goodbye to grimy gas station pit stops and hello to restrooms that might just be nicer than your bathroom at home!

Potty Talk: Bathroom Habits Around the Globe

Public restrooms aren't just about business—they're a window into different cultures. Take Japan, for instance. They've got "sound princesses" in their toilets. No, not actual royalty—these are devices that play water sounds to cover up any, ahem, embarrassing noises. Talk about a royal flush!

Meanwhile, in rural China, you might stumble upon a "trench toilet." It's exactly what it sounds like: a long, open-air bathroom with zero privacy. Definitely not for the shy types! And here in Europe? We often pay a small fee to use public toilets. But trust us, it's worth every cent for a clean seat.

Welcome to the Future: Japan's High-Tech Toilets

Japan isn't just leading in karaoke and anime—they're the undisputed champs of toilet tech. Their futuristic loos come with heated seats (goodbye, cold bum!), built-in bidets, and lids that open automatically. Some can even check your health by analyzing your... output. Talk about multitasking!

These smart toilets aren't just about luxury. They're hygienic (no touching required!), accessible for all ages and abilities, and often the highlight of tourists' trips. Who knew a toilet could be a bucket list item?

Going Green: Eco-Friendly Public Restrooms

Public restrooms are joining the eco-revolution, and we're here for it! Many now sport water-saving features like dual-flush toilets and low-flow taps. But some places are taking it even further:

Amsterdam: Public urinals that collect pee for fertilizer. Talk about recycling!

Parks and nature areas: Compost toilets turning waste into garden gold.

These ideas aren't just good for the planet—they're getting us all to think about sustainability in unexpected places.

A Blast from the Past: Ancient Public Toilets

Believe it or not, public restrooms have been around for thousands of years. The ancient Romans turned them into social hotspots with long marble benches (with strategic holes, of course). Imagine catching up on the latest gladiator gossip while doing your business!

Fast forward to medieval Europe, and you've got "garderobes"—tiny rooms jutting out from castle walls. Not exactly five-star accommodations, but better than a chamber pot!

Today, some historical loos are getting modern makeovers. Take 2theloo's renovation of the Lavatory de Madeleine in Paris. We kept the vintage charm but added 21st-century comforts. It's like time-traveling, but with better plumbing!

Loos with Views: Unusual Public Toilets Worldwide

Public restrooms can pop up in the most unexpected places. How about these for unique pit stops?

London: An old red phone box turned tiny toilet. Talk about a British classic!

Japan: The "Panorama Toilet" on Shirotori-yama Mountain. Nature calls, with a view!

Antarctica: Waste-burning toilets for scientists. Definitely not your average porcelain throne.

At 2theloo, we're all about making your restroom break surprisingly enjoyable. With touch-free tech, family-friendly features, and a focus on cleanliness, we're turning necessary stops into mini-adventures. Because let's face it: everyone deserves a nice place to go when nature calls!

Toilet Break Trivia: Fun Facts You Didn’t Know About Public Restrooms Around the World

Discover how 2theloo fosters work-life balance and career growth. Learn strategies for thriving professionally while maintaining personal well-being in the workplace.

Hey there! Ever wondered what it's like to work at a place that cares as much about your happiness as it does about clean toilets? Welcome to 2theloo!

Happy Employees = Happy Customers (and Sparkling Loos!)

We get it—juggling work and life can feel like trying to use the bathroom while holding your shopping bags. That's why we've made it our mission to create a work environment that's as refreshing as our restrooms. Here's how we're flushing away workplace stress:

Flexible hours (because sometimes you need to unclog your schedule)

Remote work options (work from home, a café, or hey, even a 2theloo!)

Mental health support (keeping your mind as clean as our facilities)

Daily team lunches (because good company makes everything better)

Regular social events (networking, minus the awkward small talk)

Balancing Act: Your Career and Life, In Perfect Harmony

At 2theloo, we've noticed something pretty cool: when our team members are happy outside of work, they bring their A-game to the job. It's like they've discovered the secret formula for success (and no, it's not our special cleaning solution).

By giving our folks time to pursue their passions, we end up with a dream team of well-rounded individuals. It's a win-win: you get to have a life, and we get to benefit from your fresh ideas and energy!

Ready to master the art of having it all? Here are some 2theloo-approved strategies:

Set clear boundaries (your email doesn't need a 24/7 bathroom attendant)

Create a dedicated workspace (preferably not in the actual bathroom)

Learn to 'switch off' (we promise, the work will still be there tomorrow)

Regularly check in with yourself (how's that balance looking?)

Use our time management resources (because time flies when you're having fun—or cleaning toilets)

Remember, at 2theloo, we believe you can have a killer career and a fantastic personal life. It's not about choosing one or the other—it's about finding that sweet spot where both can thrive. So go ahead, flush away those work-life balance worries and join the 2theloo family!

Why Work-Life Balance and Growth Go Hand in Hand at 2theloo

Discover how premium public restrooms can boost your business's customer experience, brand image, and long-term financial gains. Unlock innovative strategies for success.

Great Restrooms: Your Business's Secret Weapon

Let's talk toilets, folks! Not the most glamorous topic, but bear with us—because great restrooms can be a game-changer for your business. We're not just talking about happier customers (though that's a big win). We're talking boosted profits, a shinier reputation, and people coming back for more. So, let's dive in and see how top-notch toilets can give your business a serious edge.

Happy Customers, Happy Business: The Magic of Great Restrooms

When nature calls, the last thing anyone wants is a gross bathroom experience. That's where we come in! Our premium restrooms are clean, comfy, and hygienic havens. We're talking touch-free tech, spacious cabins, and fixtures so nice you might want to take them home. 

 turn a quick pit stop into a pleasant pit stop.

But wait, there's more! We've got family-friendly features like changing tables and kid-sized toilets. And everyone's welcome—our facilities are designed for all mobility levels. It's our way of saying, "We've got your back (and your front, and... well, you get it)."

The best part? Happy bathroom-goers often stick around longer and spend more. They're also more likely to come back to businesses that care about their comfort. Who knew toilets could be such good business?

Investing in Restrooms: A Flush of Financial Benefits

Sure, fancy restrooms might cost a bit upfront. But trust us, the long-term payoff is worth it. Great bathrooms can:

Plus, our restrooms are smart cookies. They use water-saving fixtures and energy-efficient lighting to keep those utility bills in check. And with 

, you'll save on maintenance and cleaning costs too.

Here's a neat trick: in busy areas, we've successfully charged a small fee for our premium restrooms. It helps cover costs while still giving customers great value. Ka-ching!

Believe it or not, your restrooms can be a powerful brand ambassador. Our premium facilities scream "We care about quality!" And in today's share-happy world, a great bathroom experience can lead to glowing reviews and word-of-mouth buzz.

. They're not just clean—they're conversation starters!

Bonus points: Great restrooms show you're socially responsible. Think eco-friendly products, water conservation, and accessibility for all. It's a win for your reputation and for conscious consumers.

The Future is Flush: Cool Features for Premium Restrooms

Hold onto your seats (toilet or otherwise), because the world of premium restrooms is always evolving. We're talking:

Touch-free everything (taps, soap, flushing — you name it!)

Advanced cleaning tech (because who doesn't love a toilet that is squeaky clean?)

Smart systems that track supplies and alert staff when it's time to clean

And let's not forget the fun stuff! We're turning restrooms into Instagram-worthy spaces with cool art, mood lighting, and even music. Who says bathrooms have to be boring?

So there you have it, folks. Great restrooms aren't just a nice-to-have—they're a secret weapon for business success. They make customers happy, boost your bottom line, and polish up your brand image. In a world where every detail counts, our premium restrooms could be the unexpected hero in your business's success story. Now that's something to get excited about!

How can businesses benefit from offering premium public restrooms?

Discover 2theloo's unique culture, values, and employee perks. Learn how we're revolutionizing public restrooms while fostering innovation and sustainability.

The origins of 2theloo: revolutionising public restrooms

Let’s be real: public toilets don’t have the best reputation. That’s the reason behind 2theloo’s existence. We saw a world where clean, comfortable, and stylish restrooms weren’t just a rare luxury—they were the standard. The founders recognised a gap in the market for clean, comfortable, and innovative restroom solutions that could cater to the needs of modern consumers.

From its start, 2theloo has grown into a leader in the public hygiene and restroom management industry. By focusing on creating a unique toilet facility innovation, the company has redefined expectations for public restrooms. The 2theloo approach combines clever design, top-notch cleanliness, and a touch of creativity to ensure that every visit is not 

At the core of 2theloo's success are a few simple, yet important, values that keep us grounded, shape our culture and guide us in daily decisions. These aren’t just some words on the wall; they are the principles that our team lives by on a daily basis. We believe in surprising our customers, caring for our relationships, and delivering great results in everything we do.

We’re committed to values that create a work environment where innovation flourishes and employees are happy. By fostering a culture of creativity and collaboration, we empower our team members to think differently and improve what we do. This not only helps our customers but also makes work more enjoyable for everyone.

Fostering innovation: how we encourage fresh ideas

Innovation is the lifeblood of 2theloo, and we go to great lengths to nurture a culture of creative thinking. Our workplace is designed to inspire and stimulate new ideas, with open spaces that encourage team members from different departments to come together regularly to share perspectives and spark new ideas.. We believe that innovation arises when diverse thinking is encouraged, which is why we actively promote cross-departmental cooperation.

To further encourage innovation, we organize innovation challenges and workshops where team members pitch their ideas to improve our services or develop new concepts. These initiatives not only lead to innovative solutions but also foster a sense of ownership and pride among our crew/staff.

Work-life balance: perks that set us apart

At 2theloo, we understand that happy employees do their best work, so we make sure our team feels supported. We've implemented a range of benefits designed to make life and overall well-being a little easier. Our flexible working hours allow team members to manage their time effectively, ensuring they can meet both professional and personal commitments without unnecessary stress.

Beyond flexible schedules, we offer a variety of unique benefits that contribute to our employees' quality of life. These include:

Flexible hours to fit work around life, not the other way around.

Wellness programs, from gym memberships to mental health support.

Team building activities to keep things fun.

Generous paid leave policies for time off when it matters most.

These perks not only enhance job satisfaction but also help attract and retain top talent in our industry.

As a company dedicated to public hygiene, we recognize our responsibility to operate sustainably and minimize our environmental impact. Sustainability is not just a nice-to-have at 2theloo; it's a fundamental aspect of our business model. We invest in eco-friendly technologies and are constantly looking for ways to reduce our environmental impact and conserve resources.

And it’s not just technology, our commitment to sustainability extends to every aspect of our operations, from the materials we use in our facilities to our waste management practices. We actively engage our employees in our sustainability efforts, encouraging them to contribute ideas and participate in green initiatives. This focus on environmental responsibility not only aligns with our values but also resonates with our environmentally conscious customers and employees. Small changes add up and we’re proud to do our part.

At 2theloo, we believe in helping our employees grow. Whether it’s through training programs, mentorship, or clear career paths, we make sure there’s room for everyone to advance. Our approach is simple: promote from within whenever we can. This keeps our leadership team connected to what we’re about while giving employees the chance to take on bigger challenges.

Our commitment to employee development is reflected in our internal promotion policy. We prioritize filling senior positions from within the company, giving our team members the chance to take on new challenges and responsibilities. This approach not only motivates our employees but also ensures that our leadership team has a deep understanding of our business and culture.

Our commitment: it all comes back to the customer

At the end of the day, everything we do is about creating a better experience for our customers. We strive to create experiences that exceed expectations and leave a lasting positive impression. This commitment to excellence is ingrained in our company culture, with every team member focused on delivering great service.

To ensure we consistently meet and exceed customer expectations, we have implemented rigorous quality control measures and regular training programs for our staff. We also actively seek and value customer feedback, using it to continuously improve our services. This approach drives our success and gives employees a sense of pride, knowing their work makes a real difference.

If you’re all about innovation, sustainability, and making people’s day a little better, we’d love for you to join the 2theloo team. Let’s keep shaking up the sanitation game and leave a lasting impact on people's lives. Check out our careers page to see how you can be part of something fresh and inspiring!

Inside 2theloo: What We're About and Why it Works.

Discover how public restroom turnstiles can boost revenue and improve management for businesses across industries with 2theloo's solutions.

At a sanitation/toilet facility, an access control system is a smart way for facility managers to boost their revenue. By implementing a paid access system your facility becomes more than just a place ‘to-go’. These turnstiles not only generate direct income from the usage of your facilities, but also elevate hygiene standards, cut maintenance costs, and leave users with a more satisfying experience. This article delves into how (smart) access solutions/systems are unlocking new revenue streams and reshaping sanitation facilities across Europe for the better..

The benefits of implementing turnstiles in public restrooms

Implementing access solutions at sanitation facilities offers numerous advantages for businesses and facility managers. Firstly, it provides direct revenue through paid entry, allowing you to cut maintenance costs and potentially generate profit. Imagine transforming your toilet/sanitation facilities from a money-draining expense into a steady source of income, giving your business a real edge over the competition.

Moreover, turnstiles naturally prevent vandalism and misuse, reducing the need for frequent repairs and replacements. This not only saves money but also keeps your facility more welcoming for customers. Cleaner, more hygienic facilities also give your customers peace of mind and encourage them to come back.

Another big plus is the ability to gather valuable information on how your toilets are being used. These insights can help you fine-tune staffing, maintenance schedules, and inventory, making operations smoother and more cost-effective. By knowing when toilets are the busiest and how they’re used, you can keep them in their best shape, boosting customer satisfaction and loyalty.

How paid entry solutions simplify the management of toilet facilities

Paid entry solutions, like the ones offered by 2theloo, improve facilities by using smarter strategies. These systems go beyond just controlling entry – they offer features that make everything more efficient and enhance the user experience.

For example, integrated payment options let users pay with cash, cards, or mobile payments, making the process quick and easy. This flexibility not only makes it easier for everyone to access but also helps avoid long lines, keeping things moving smoothly

Additionally, these systems often include real-time monitoring, allowing managers to track usage and address issues before they arise. This data-driven approach makes it easier to stay on top of cleaning and restocking. We know how hectic it can get during peak times, but these smart solutions ease a lot of the pressure.

Unlocking fun marketing ideas with paid entry

Paid entry isn’t just about making money, they open up tons of creative marketing possibilities. While pay-to-use restrooms are traditionally seen as a way to cover maintenance costs or provide a revenue stream, they can be creatively leveraged to enhance customer engagement, encourage spending, and improve the overall experience.

One way to do this is by offering rewards like vouchers or discounts. Businesses can offer small rewards, such as a discount on a future coffee or pastry, with each visit, prompting customers to make a purchase after they’re done. Retailers can also give out loyalty points or discounts on in-store purchases, turning a quick stop into a reason to hang around, shop, and maybe even buy a little extra.

Making the toilet visit memorable can seriously boost how customers see your brand. Add some unique design touches like cool colour schemes, funky art, or even digital screens telling your brand story, and suddenly, your facility is an extension of your brand.

Turning it into a photo-worthy spot is another great move — everyone loves an Instagrammable moment these days. A restaurant or bar might decorate its toilets with quirky artwork, clever signage, or creative lighting to make the space an attractive backdrop for photos. Add a branded hashtag, and you’ve got yourself some free social media buzz when customers share their snaps.

Even better, use the space to advertise! Installing digital screens or posters in stalls or entry areas means you’ve got a captive audience to promote sales, events, or partner businesses. For example, a department store could show off seasonal products or big sales right where customers are already hanging out.

Paid entry/access can be way more than just a way to charge a fee —it offers a flexible space for creating unforgettable customer experiences, boosting your brand, and getting people to spend a little extra. Get creative with how you use these spaces, and you’ll turn a basic necessity into a chance for engagement, brand-building, and offering something extra, all while boosting both customer satisfaction and revenue.

Ready to transform your sanitation facilities into a steady source of revenue and user satisfaction? Contact us today to learn more about our innovative entry solutions.

Key Takeaways:

Paid access can turn your restrooms from money pits into cash cows

These systems help keep things clean, stop vandalism, and give you useful data

Smart moves like tiered pricing and loyalty perks can seriously boost your revenue

Tech and partnerships are key to making your restrooms run smoothly and delighting your customers

How do public restroom turnstiles increase revenue?

Discover how 2theloo revolutionizes public restrooms, blending comfort, design, and technology for a surprisingly pleasant experience. Learn the art of creating welcoming spaces.

Our approach to design: Making comfort a priority

We've all been there. You're out and about when nature calls; abruptly the search begins for a public restroom that’s — somewhat acceptable — That’s where we step in, aiming to make the toilet break not just tolerable, but actually kind of pleasant.

A restroom break shouldn’t feel like you’re surviving a tiny apocalypse. It should be a little reset button for your day. So we’ve taken the usual toilet cubicle and levelled it up into something clean, welcoming, and maybe even a bit fun. Think less “ugh, a public toilet” and more “oh, this is nice.”

“It’s just a restroom,” you might say, “What’s the big deal?” Well, turns out, it’s a big deal if you put in some thought. Picture this: modern, stylish interiors that look great, combined with features that make your visit easier and more comfortable.

But it's not all about looks. We know a great toilet needs to work well too. And we’ve become obsessed over the little things: surfaces that stay clean with less effort, layouts that avoid awkward traffic jams, and even a touch of style. We’re not reinventing the wheel here—just making sure it rolls a whole lot smoother.

Turning restrooms into spaces you actually want to step into.

What makes a restroom comfortable? Sure, cleanliness is non-negotiable (no one wants to dodge mystery puddles), but there’s more to it. Lighting that doesn’t make you feel like you’re in an interrogation room? Check. Soft background music that isn’t aggressively trying to sell you anything? Also, check. Even the colours are chosen to make you feel more relaxed than rushed.

It’s all about the details that make a pit stop feel less like a chore and more like a little break you didn’t know you needed.

Using new technology to make restrooms better

Welcome to the future of restrooms, where tech makes your experience better without getting weird about it. No, we’re not putting touchscreens on the toilets, but we are adding smart features behind the scenes to keep everything running smoothly.

Picture this: mirrors that give you helpful info or just something fun to look at (no awkward tech gimmicks, we promise). We’ve ditched those jet-engine hand dryers in favour of solutions that work better for everyone. Behind the scenes, sensors and alerts help keep the restroom clean and functional without you ever noticing.

Clean restrooms are a must, but so is keeping things eco-friendly. We’re threading the needle here—balancing spotless facilities with planet-friendly practices. Water-saving fixtures? Got ’em. Energy-efficient lighting? You bet. Smart cleaning that doesn’t overdo it with harsh chemicals? Of course.

We’re proving you don’t have to choose between clean and green. You can have a restroom that respects both you and the planet.

2theloo’s Approach to Design: Making Sanitation Comfortable and Fun

How did your journey with 2theloo begin, and what attracted you to your current role?

In March 2020, the world came to a standstill due to the COVID-19 pandemic. After 35 years in the events and entertainment industry—traveling the globe with artists of all nationalities—my career abruptly came to a halt. By July 31 that year, it was truly over, and my life changed completely.

I decided to reinvent myself and turned my focus to residential construction. Alongside a friend, I started a new business as a new-build coach. However, while we were still in the early stages, I received an unexpected message from my network in May 2021. A toilet retailer, 2theloo, was looking for a senior program manager.

I only knew 2theloo from their locations on the Kalverstraat and at gas stations in the Netherlands and Belgium, but I had always thought it was a “super-cool” concept. The challenge and the concept immediately appealed to me, and after several inspiring conversations with Wouter and Michiel, I was convinced. In June 2021, I started at 2theloo, and since then, I’ve been working with great enthusiasm on this unique concept. It was an unexpected turn in my career, but exactly what I needed.

Can you tell us more about your responsibilities at the company?

As Head of Construction and Development at 2theloo, I am responsible for all new construction and renovation projects across Europe. It’s a challenging and dynamic role where I lead all our building projects with my team.

My responsibilities are wide-ranging, from safeguarding the concept to organizing direct purchases. Additionally, I manage contractors and subcontractors in the various countries where we operate. My main goal is to ensure that our projects run smoothly and that we maintain our high standards and unique identity at every location.

Working with international teams and projects makes this job particularly exciting. Every day brings new challenges, which keeps me sharp and motivated.

What is your biggest challenge in your current role?

The biggest challenge in my current role is navigating a world that has changed significantly since the pandemic. Prices fluctuate regularly, and the availability of skilled labor is not always predictable. This makes managing construction budgets and timelines a crucial and dynamic part of my work.

It’s my responsibility to ensure that, despite these variables, we stay within the agreed budget and deliver our projects on time. This requires constant coordination with our partners, finding creative solutions, and effectively managing expectations, both internally and externally.

While the work offers variety and complexity, it’s immensely rewarding to see how, through determination and collaboration, we continue to contribute to 2theloo’s growth successfully. Being part of such an energetic and passionate team is incredibly motivating.

Reflecting on your experience at 2theloo so far: what are you most proud of?

What fills me with the most pride is the remarkable development and growth our company has experienced since the end of the pandemic. Despite the challenges and uncertainties of that period, we have written a success story through determination and teamwork.

I am incredibly proud of my colleagues, who repeatedly give their all with unmatched enthusiasm and dedication—and continue to do so. Thanks to everyone’s commitment and the power of true collaboration, we’ve achieved something extraordinary. That unique determination deserves all the recognition!

We are a close-knit, engaged group of people. We value openness and honesty, have constructive discussions, and confidently share our opinions when needed. At the end of the day, we laugh together, enjoy a drink, and reflect with joy on another eventful day. This balance of hard work and enjoying each other’s company makes this company special.

What makes 2theloo a great place to work, in your opinion?

For me, 2theloo is an amazing workplace because it feels like more than just a company—it’s like a family. We have a culture where everyone feels heard and valued. Ideas, big or small, are always welcome, and there’s a constant willingness to support one another.

What makes it extra special is the energy and dynamism within the team. We work hard, but there’s also plenty of room for humor and personal connections. The balance between professionalism and camaraderie ensures that you look forward to coming to work every day.

There’s also a strong sense of pride in what we do. We are always innovating and striving for quality, which is evident in the projects we deliver. The fact that we overcome obstacles together and celebrate successes strengthens not only the company but also our bond as colleagues.

In short, at 2theloo, you feel like you’re part of something extraordinary, and that’s what makes it truly a “great place to work.”

The most important question: who is your favorite superhero, and why?

Without a doubt, my favorite superhero is my father. He is now 96 years old and still “going strong.” I have immense respect for him and everything he has done. After my mother passed away at a young age, he raised my sister and me on his own—a feat that deserves nothing less than admiration and gratitude.

His strength, perseverance, and loving approach have always inspired me. He keeps me on course in life, simply by being there and sharing his wise (sometimes unsolicited) but always valuable advice. Despite his age, he always makes time for a meaningful conversation, which I deeply appreciate.

To me, he exemplifies what makes a true superhero: not wearing a cape, but having a big heart, an unbreakable spirit, and the ability to inspire others.

Meet Freek van der Velden: From artists to toilets – My remarkable career switch

Meet Freek van der Velden: from artists to toilets – my remarkable career switch

Get to know Marjolein, 2theloo’s People & Culture coordinator, and learn what makes her approach to work truly unique. Discover her journey, responsibilities, and the values that drive her success in creating a positive workplace culture.

How did your journey at 2theloo begin and what attracted you to your current role?

My journey at 2theloo began in July 2021, during a time when the company was facing significant challenges due to the COVID-19 restrictions. What initially attracted me to the company was the dynamic environment: few established paths, a lot of space to take initiative, and tremendous freedom in my role. 2theloo is a company where the lines are short, which means decisions can be made quickly, and you can have an impact. What really appeals to me is the breadth of my role. We work in a small, close-knit team, where we all take on tasks together and support each other. This makes my role diverse, and I am always presented with new opportunities to develop my skills. I love the responsibility I have and the freedom to manage my work in a way that suits me.

Can you tell us more about your responsibilities within the company?

At 2theloo, I am responsible for everything related to people – both office staff and shop personnel. My work covers a wide range of HR-related areas, from recruitment to maintaining company culture, and everything related to creating a positive and motivating work environment for everyone. I take pride in contributing to a workplace where employees feel valued and where we can build a company culture that emphasizes inclusivity, collaboration, and fun.

What is the biggest challenge in your current role?

What makes 2theloo unique is the international nature of our team. We work with people from various nationalities, which is incredibly enriching but also comes with its own challenges. Cultural differences and varying thought patterns can influence the way we approach tasks. Especially within Europe, I notice that people sometimes think differently about issues, which can make it difficult to get everyone on the same page. It’s a challenge to align everyone’s views, but the process of collaboration and bridging those differences is what makes the work so rewarding. When we manage to come together and achieve a common goal, it’s incredibly satisfying.

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