How did your journey at 2theloo begin and what attracted you to your current role?

My journey at 2theloo began in July 2021, during a time when the company was facing significant challenges due to the COVID-19 restrictions. What initially attracted me to the company was the dynamic environment: few established paths, a lot of space to take initiative, and tremendous freedom in my role. 2theloo is a company where the lines are short, which means decisions can be made quickly, and you can have an impact. What really appeals to me is the breadth of my role. We work in a small, close-knit team, where we all take on tasks together and support each other. This makes my role diverse, and I am always presented with new opportunities to develop my skills. I love the responsibility I have and the freedom to manage my work in a way that suits me.

Can you tell us more about your responsibilities within the company?

At 2theloo, I am responsible for everything related to people – both office staff and shop personnel. My work covers a wide range of HR-related areas, from recruitment to maintaining company culture, and everything related to creating a positive and motivating work environment for everyone. I take pride in contributing to a workplace where employees feel valued and where we can build a company culture that emphasizes inclusivity, collaboration, and fun.

What is the biggest challenge in your current role?

What makes 2theloo unique is the international nature of our team. We work with people from various nationalities, which is incredibly enriching but also comes with its own challenges. Cultural differences and varying thought patterns can influence the way we approach tasks. Especially within Europe, I notice that people sometimes think differently about issues, which can make it difficult to get everyone on the same page. It’s a challenge to align everyone’s views, but the process of collaboration and bridging those differences is what makes the work so rewarding. When we manage to come together and achieve a common goal, it’s incredibly satisfying.

Looking at your 2theloo experience so far, what are you most proud of?

It’s remarkable to look back on the tremendous growth we’ve experienced as a team, especially in terms of company culture. When I started at 2theloo, there was a lot of dissatisfaction and even illness among employees, partly due to the COVID-19 restrictions that had placed the company in a difficult position. It was a tough time, but it’s amazing to see how the team has recovered and become stronger. We’re now a close-knit group that does a lot for each other, both professionally and personally. We laugh a lot, but we also work hard. That balance between teamwork and fun is something I’m incredibly proud of.

What makes 2theloo a 'great place to work' in your opinion?

What makes 2theloo truly special is the culture of openness and freedom. I feel that I can completely be myself in this company, and I believe others feel the same way. There is a lot of space for individual initiatives, and the management encourages transparent communication. Here, you have the opportunity to grow, bring in new ideas, and make a real impact. Additionally, the informal atmosphere ensures that work remains enjoyable, even when challenges arise. I think this is the foundation of what makes it a great place to work.

Most important question: who is your favorite superhero and why?

This is a tough question! (I think I’ll need a bit more time to think about this 😉). But if I’m being honest, I think my favorite ‘superpower’ would be the resilience that many people in our team show. That could definitely be considered a kind of ‘superhero’ power for me.

Meet Marjolein and discover what makes her work so unique

How did your journey at 2theloo begin, and what attracted you to your current role?

After nine years with my previous employer, I left with many wonderful memories in search of a new challenge. I was specifically looking for a growing organization with a role in People & Culture where I could make a significant impact. I found this as the Head of People & Culture at 2theloo. The organization’s culture immediately appealed to me: entrepreneurial, dynamic, and filled with a team radiating energy. I’ve now been working here for 1.5 years, and I can confidently say that my initial impressions were spot on! 😊

I am responsible for everything related to people and culture. This ranges from developing the people strategy and implementing priorities like performance management methodologies and a compensation & benefits framework to managing daily HR administration and everything in between. Fortunately, I don’t do this alone—I work closely with my colleague Marjolein and various team members in other countries. This makes my work incredibly enjoyable: the variety is immense, and the sense of accomplishment after a productive day is just as rewarding.

What is your biggest challenge in your current role?

Finding the right balance between long-term planning and managing day-to-day operations. Since we’re a relatively small team, you’re often jointly responsible for everything that comes up. You handle it yourself while ensuring that larger projects keep moving forward. Additionally, working internationally presents its own (very enjoyable) challenges. I collaborate daily with colleagues from France and Belgium, navigating cultural differences, language barriers, and entirely different laws and regulations. But as I mentioned, it’s a great challenge, and my colleagues are amazing.

Reflecting on your 2theloo experience so far: what are you most proud of?

The impact that we’ve made as a People & Culture team on the organisation. Over the past 1.5 years, we’ve accomplished a lot—from creating new policies to implementing new systems, launching a P&C year program with events and training sessions, and much more. This work has truly made the impact we set out to achieve, which is visible across all departments and countries. Combined with the growth we’ve experienced as an organisation, it makes me incredibly proud of both the company and our team.

What makes 2theloo, in your opinion, a great place to work?

The freedom and opportunity to be entrepreneurial and execute your plans. You are in control of your own success. Of course, this can be challenging as it comes with significant responsibility and relies heavily on your own abilities—but I thrive on that. Additionally, what stands out to me about 2theloo as an employer is the incredible diversity among our employees. For example, in France alone, we employ people of 52 (!) different nationalities. Each employee has their own story and unique reasons for working at 2theloo. It’s not always an easy job—welcoming visitors to our locations and maintaining cleanliness every single day. That’s why we have at least one “Live My Life” day each year, where everyone at 2theloo, from the CEO to the office manager, works at one of our locations as a service employee. Next week, you’ll find me at one of our locations in the Netherlands, complete with cleaning gloves and an apron.

Most important question: who is your favorite superhero, and why?

I’d have to say Hermione Granger, because she’s the perfect combination of intelligence, bravery, and loyalty.

Meet Joline Kuijt, our Head of People & Culture

But it’s not all about function. At 2theloo we know that a great toilet break should also be a pleasant one. That’s why our washbasins come with clever touches like integrated paper towel chutes, recessed mirrors, and handy little shelves for your phone or keys. The best part? Everything is crafted from VARICOR®’s solid surface material, which means less time spent cleaning and more time enjoying a stress-free toilet break.

This approach allows us to create designs that are easy to maintain and keep spaces looking sleek, clean, and inviting.

It's all about making sure every detail contributes to a space that feels comfortable and fresh, no matter where you are.

With over 175 locations across Europe—spanning motorway rest stops, train stations, and iconic landmarks like the Notre Dame in Paris and Covent Garden in London—2theloo has turned the everyday toilet break into something extraordinary. As they like to say:

A surprisingly fun and comfortable toilet break for everyone, every time.

Thanks to our partnership with VARICOR®, the future is looking even brighter. The versatility and durability of VARICOR®’s materials ensure that 2theloo can continue creating spaces that stand the test of time. From smooth, seamless washbasins to stylish seating areas in waiting rooms, every detail is designed to make sure you feel right at home—even in the bathroom.

So, next time you find yourself at a 2theloo, remember: it’s not just a restroom—it’s a mini escape designed to make you feel good. Behind every spotless washbasin and sleek countertop is a partnership that’s as unique as the spaces they create. Here’s to many more years of clean, innovative, and enjoyable toilet breaks—thanks to 2theloo and VARICOR®!

Source: 

How a unique partnership results in a unique design

The story behind our successful partnership with Varicor

I joined 2theloo in the summer of 2022. What truly drew me in was the fact that we provide a service people rely on every single day. You can immediately see the impact of your work, and it’s an opportunity to make a real difference. This makes the work very tangible and rewarding. I was also excited by the international nature of the business, especially being part of a company that is growing and aims to keep expanding. On top of that, I enjoy building a close-knit and enthusiastic team. We’re professional yet approachable, and every day we work together to improve just a little bit more for our customers.

As CEO, I’m ultimately responsible for everything that happens at 2theloo. Of course, I don’t do this alone—I collaborate with a fantastic team of colleagues who each bring their own expertise to the table. My focus is primarily on driving the growth of the company, both in the Netherlands and internationally. We achieve this by opening new locations, forging partnerships, and continuously enhancing our daily service for customers.

The biggest challenge lies in balancing the daily operations with the many exciting opportunities that come our way. It’s about striking the right balance between improving our service for customers every day and pursuing growth opportunities, such as smarter data usage and implementing AI. Essentially, it’s a matter of managing the balance between working in the business and working on the business.

Looking back at your time with 2theloo so far, what are you most proud of?

There are two things I am particularly proud of.

First, I’m incredibly proud of all our colleagues across different countries who ensure that our customers enjoy a comfortable restroom experience every single day. It’s often demanding work, and they deserve tremendous recognition for their dedication.

Second, I’m proud of the growth we’ve achieved as a company over the past two years. Together, we’ve made significant strides. Key milestones include renewing our partnership with CircleK/Total in Belgium and securing a long-term contract with the Belgian Railways in 2023.

What makes 2theloo a great place to work, in your opinion?

The culture at 2theloo is highly entrepreneurial and internationally focused.

We operate with short communication lines, have a scale-up mentality, and provide ample space to implement your own ideas. It’s a place where you truly get the opportunity to make things happen and drive meaningful change.

And now, the most important question: who is your favorite superhero, and why?

I don’t have one specific favorite superhero, but from a business perspective, I find a lot of inspiration in Howard Schultz, the founder of Starbucks. His book 

 is an excellent read and filled with insights that resonate with me. What stands out is how he built a company centered around human connection, passion, and collaboration towards a shared goal. His quote, 

“Success is best when it’s shared,”

The story behind our CEO, Chris Meijers, and his vision for 2theloo.

Meet our CEO, Chris Meijers.

At the end of 2023, BREAK Autohof became home to the country’s third 2theloo facility—a breath of fresh air in terms of what a roadside stop can be. This addition is part of a broader project led by the NANZ Group to create one of Europe’s most modern service areas.

Located near Hamburg, the revamped Evendorf Service Area offers more than just a place to fuel up. With electric vehicle charging points, a hotel, a shop, and food options, it’s a hub for modern travelers. At its heart is the 2theloo facility, a concept that’s setting a new standard for public spaces.

2theloo, a Dutch company known for its innovative "pay-per-use" model, has built its reputation on offering facilities that prioritize cleanliness, accessibility, and smart design. For their flagship project in Germany, they partnered with Geberit, a global leader in sanitary technology, to make Evendorf truly stand out.


2theloo and Geberit share a vision: creating spaces that are practical, welcoming, and environmentally conscious. Their collaboration at Evendorf highlights this synergy. Here’s how Geberit’s solutions brought the project to life:

TurboFlush toilets from the Geberit ONE line ensure thorough cleaning with minimal effort. Their innovative design reduces the time and resources needed to keep everything spotless.

Rimless Preda urinals save water and are easy to maintain, thanks to accessible control electronics.

Touchless taps, mounted on the wall, combine sleek design with functionality, helping reduce water use while keeping surfaces easy to clean.

By combining Geberit’s technical expertise with 2theloo’s focus on user experience, the Evendorf facility offers visitors a seamless and enjoyable stop.


The secret lies in shared priorities. Chris Meijers, CEO of 2theloo, pointed out that working with Geberit was effortless because both companies emphasise sustainability, reliability, and a commitment to creating spaces that people actually enjoy using. Their collaboration ensures that Evendorf can handle heavy use — serving roughly 900 visitors on weekends and 250 on weekdays—without compromising on quality.

Geberit also prepared the facility for the future, integrating technologies like Geberit Connect to support long-term maintenance and performance tracking.

Evendorf: A glimpse into the future of travel stops


With Evendorf, 2theloo and Geberit prove that even everyday spaces can be transformed into something extraordinary. Their attention to detail and focus on creating a better experience for travelers sets a new benchmark for roadside facilities.

So, the next time you’re cruising down the A7 near Hamburg, take a break at Evendorf. It’s not just a pit stop—it’s a reminder that innovation and care can make all the difference, even in the little things.

How 2theloo and Geberit transformed the Evendorf toilet break

2theloo x Geberit: Partners in Sanitation

The renovated facilities have been completely modernised by 2theloo, a European leader in public toilet solutions. Their focus is on hygiene, accessibility and a pleasant experience for visitors.

We want to make every toilet visit something surprisingly fun and comfortable.

Didier Dubois stresses the importance of cooperation:

At Circle K, we strive for exceptional service at every moment of the journey. By partnering with 2theloo, we offer our customers a refreshing and hassle-free pit stop.

With previous successful openings, such as at Circle K Nivelles, the partnership is already proving effective. A further 10 locations will be renewed by the end of 2024, further strengthening Circle K's position as the market leader in convenience and comfort on the move.

This location at Circle K/ Total Energies Lichtenbusch now offers travellers a quality stopover and underlines the ambition of Circle K and 2theloo to raise the bar for facilities along Belgian motorways.

Circle K opens 7th 2theloo location in Belgium: Lichtenbusch

2theloo opens 7th location at Circle K / Total Energies this year in Belgium: Lichtenbusch

I discovered the job posting online and was immediately drawn to the fun and human-centred spirit of the company. I quickly climbed the ranks, starting as a junior manager overseeing a single site and then managing several others. Today, I serve as an Operations Assistant. What I appreciate most about 2theloo is that it gives everyone the chance to demonstrate their skills. What excites me about my current role is being close to the staff—listening to them and finding solutions together—while also maintaining close contact with upper management. I feel valued as part of the team and enjoy engaging in operational, strategic, and administrative discussions.

My role as an Operations Assistant is highly varied. I work from home, but I also visit different sites, which is perfect for me because I love to travel. When I work remotely, I handle administrative requests from staff and management. I also assist my colleague, the Operations Manager, with tasks such as preparing weekly reports on worked and planned hours. This role allows me to grow daily, gaining both experience and new skills.

My biggest challenge is helping managers become more autonomous and independent. But that's not the only one. Currently, I’m involved in recruitment, something I had never done before in my career. It forces me out of my comfort zone, which I absolutely love! I don’t like sticking to already-acquired skills. I enjoy learning new things and being thrown into situations where I have to figure things out on my own. Thankfully, I have excellent "lifeguards" by my side to guide me when needed.

Looking back on your experience at 2theloo so far, what are you most proud of?

I’m most proud of my growth and the development of my skills.

In your opinion, what makes 2theloo a great place to work?

I feel comfortable at 2theloo; I feel valued and recognised. The company places a strong emphasis on the human aspect, which I deeply appreciate. It pushes us and supports us in building and validating our competencies.

The most important question: who is your favourite superhero and why?

Since I was little, I’ve been a fan of Wonder Woman. She’s humble, never admits defeat despite doubts, and always rises from her battles without retreating. I’ve always found inspiration in this fictional character.

Melissa's journey at 2theloo: growth, challenges, and passion

Meet Melissa: A journey of growth and passion at 2theloo

This luxurious room, complete with gold details, marble and a majestic red carpet, was built especially for King Baudouin in 1952. Despite its splendour, the room was rarely used and mainly acted as a time capsule of a bygone era. Until now, because new neighbours are coming!


In cooperation with SNCB, 2theloo may manage the sanitary facilities in major Belgian stations in the coming years. A visit to our toilets costs 1 euro, but in return we guarantee a surprisingly fun and comfortable experience. And let's be honest: besides the stately royal lodge, our place in Brussels-Central brings a touch of humour. Because say it yourself, a station in a city where Manneken Pis rules the roost deserves a good dose of toilet fun.

For us, it is an honour to contribute to the comfort of travellers at this special location. We make sure that everyone, from commuters to tourists, leaves the station experience just that little bit nicer and fresher. Perhaps the king will one day spot our surprising approach, although it seems he prefers his palace car to the platform, but never say never.

 during their travel. So will we see you at Brussels Central soon? Toedeloe!

New neighbours in Brussels Central: a surprising twist for the royal lodge

How did your journey with 2theloo begin, and what drew you to your current role?

The first time I walked into this office was five years ago. I joined 2theloo because I was looking for a less corporate, more entrepreneurial, and hands-on environment. It was an exciting leap from Dutch Railways—an entirely different type of company. However, I already had some familiarity with the business, having been responsible for station services in the Netherlands, including public restrooms.

What attracted me most was the brand itself: a mix of practicality, humor, and a dash of fun. I love that we don’t take ourselves too seriously, which is fitting for a company in the toilet business. I also appreciate how our product is designed to brighten people’s daily routines and even surprise them—leaving them with a smile after every visit.

As COO, my primary responsibility is supporting the team in delivering a surprising and comfortable toilet break to our customers whenever they need it. At the same time, I work on continuously improving and innovating our products and organisation.

This role covers a wide range of tasks, with each day and hour bringing something different. Working in a relatively small organisation means my responsibilities can shift between strategic decisions and operational tasks—something that energises me.

A mentor once told me that a leader’s role is to create an environment where others can excel at what they do best. This is a principle I strive to follow, though I’m mindful of my tendency to jump into the details myself!

We know a lot about creating clean and comfortable restrooms, but as you can imagine, we could write books about what happens at our locations (in fact, one of our employees actually did!). Someone once said, “Every customer rating is really a rating of the visitor before them.” With over 40 million visitors a year, our goal is to deliver a consistently excellent experience for all of them. While it’s nearly impossible to eliminate every outlier, we work every day to keep improving.

I also want to highlight our service managers, who are the true champions of our 2theloo locations. They work incredibly hard to make everything run smoothly, and we couldn’t do it without them. Most customers recognise and appreciate their dedication, which they often express directly to them. Sadly, there are rare exceptions. It’s important to value these hard-working individuals and show them we care!

Reflecting on your 2theloo experience so far, what are you most proud of?

Five years might seem short, but in the history of 2theloo, it’s significant. I’m proud of how we navigated the challenging times during the COVID-19 pandemic. Seeing our shops empty of visitors was a tough sight. Despite this, we managed to retain most of our team, support our partners, and innovate so we could bounce back stronger.

I also enjoy the smaller moments. Recently, we found a way to combine AI, quirky facts (something I personally love), and a toilet visit at 2theloo. Curious to see it? Visit one of our newly renovated locations, such as those at Belgium Railways, and experience it yourself!

What makes 2theloo a great place to work?

You might need to be a little unconventional to enjoy working at a toilet company—and that’s reflected in our team. We’re incredibly diverse and open-minded, which creates a dynamic and fun culture. I also appreciate the down-to-earth mindset, which I think has a distinctly Dutch touch: “just act normal” and don’t take ourselves too seriously.

Most important question: Who is your favourite superhero, and why?

Growing up, I was a huge fan of Tintin—a curious, adventurous, and hands-on journalist and problem solver. I also admired the artwork in his stories. Reading them again with my son, I’ve realised some aspects haven’t aged well, but I still try to hold onto Tintin’s positive traits.

In real life, there are many people I admire for different reasons, both big and small. It’s hard to pick just one, but it’s a good reminder to express appreciation for those around us more often!

Employee Spotlight: Wouter de Koning

Meet Wouter de Koning: our chief operations.

Discover how 2theloo transforms travel experiences with clean, eco-friendly restrooms. From road trips to city adventures, find comfort and convenience on your journey.

The challenges of finding clean restrooms while travelling

We've all been there: you're on a road trip, enjoying the journey, when nature calls. Suddenly, you're on the lookout for a decent place to stop. Will it be clean? Will it be open? It's a common worry that can turn a fun trip into a stressful one.

City trips have the same problem: you're exploring a busy city, taking in the sights, when you need to go. Now you're trying to find a public bathroom that doesn't make you want to hold it in forever. It's a situation that can put a damper on even the most exciting city adventures.

That's where we come in, ready to help travellers everywhere. We've taken public restrooms and made them better. No more worrying as you open a bathroom door. We've turned public toilets into clean, comfortable spaces.
With our facilities across Europe, we offer a great solution to the old problem of finding a good restroom while travelling. We're committed to cleanliness and hospitality, so you can count on a nice experience every time. It's like finding a nice surprise when you least expect it.

Exploring cities with ease: Our city locations

City explorers, good news! Our locations are spread throughout major European cities, offering a nice break from the busy streets. No more rushing into crowded cafes and feeling like you have to buy something just to use the bathroom. With us, you can confidently explore the city, knowing that a clean and comfortable restroom is always nearby.
These city stops are more than just toilets – they're a brief escape from the city buzz. Step inside, and you'll find yourself in a surprisingly nice place that might make you forget you're in a public restroom. It's a small comfort that can make a big difference in your city adventure, letting you focus on enjoying the sights rather than worrying about where to find the next decent bathroom.

Eco-friendly and clean: Our commitment to good facilities

These days, being clean isn't enough – we need to be kind to the environment too. We get this and have made being eco-friendly a big part of what we do. Our facilities are designed with the environment in mind, from water-saving toilets to energy-saving lights. It's a commitment that lets you take care of your needs without worrying about the planet.
But don't think that being eco-friendly means we're any less clean. We've found a way to be both clean and green. We clean thoroughly to make sure each visit feels fresh while using products that are good for the environment. It's the best of both worlds – clean bathrooms that are also good for the planet.

From Road Trips to City Adventures: How 2theloo Makes Your Journey Better

How did your adventure at 2theloo begin, and what attracted you to your current position?

My trip began with two exceptional human encounters: those with our Head of Operations and our COO, followed by a fantastic team in Amsterdam. My central role in daily management became immediately apparent. The challenge presented to me was significant: to collaboratively build 2theloo's activity within our NMBS project in Belgium. Drawing upon my experience in operations, trade, and client relations as an entrepreneur and project manager across various sectors, I was drawn to my current position due to its autonomy and the trust it entailed. We had a market to create, necessitating site development, renovation, team building, and the strengthening of our relationship with NMBS.

I am responsible for all operations at our sites located in NMBS stations throughout Belgium, which entails planning and controlling operational processes. Team management is a significant aspect of my role. My main tasks include:

Managing human, financial, and material resources required for operations;

Developing and implementing operational strategies in collaboration with our teams at the Amsterdam headquarters;

Ensuring quality and compliance with 2theloo standards;

Managing relationships with clients and suppliers;

Problem-solving: identifying and swiftly resolving issues by collaborating with team members to find effective solutions;

Analysing performance in terms of quality and planning, always in collaboration with our internal teams.

My greatest challenge is to consolidate teams and prioritise customer satisfaction by providing optimal services tailored to our high-quality standards. This entails not only establishing strong and well-coordinated teams but also developing solutions that precisely meet our customers' expectations.

I take immense pride in having contributed to the construction and enhancement of our operational processes and the formation of exceptional teams in the field. This hard work has not only bolstered our operational efficiency but also fostered an environment where every team member can flourish and excel in their role. Collaborating closely with my colleagues, I've witnessed the tangible results of our efforts, which fills me with satisfaction.

Our company, despite its many years of market experience, maintains the dynamic spirit characteristic of startups/scale-ups. We are constantly seeking improvement, questioning our practices to better adapt to consumer demands, and bringing forth new innovations. This approach drives us to creatively introduce new concepts, thereby staying aligned with market developments and the evolving needs of our customers.

The most important question: who is your favourite superhero, and why?

I don't have just one hero but many. My heroes are the individuals, whether anonymous or not, who work tirelessly every day, whether in the shadows or in the limelight, to deliver quality service at our sites. Their dedication and commitment are the cornerstone of our success, as they tirelessly strive day in and day out to meet our customers' needs.

An Inspiring Journey: Thierry Gallo de Haro's professional growth with 2theloo

Employee Spotlight: Thierry Gallo de Haro | Operations Manager Belgium

How did your journey with 2theloo begin, and what attracted you to your current position?

On a Saturday during the "Bokkentocht" in May 2023, I spoke with my cousin Koen Theeuwes. He asked if I was still enjoying the job I had been doing for 25 years. I told him that I was looking for a new challenge, but nothing had come my way yet. That’s how the ball started rolling, and since September 1, 2023, I have been the Field Coach at 2theloo. What attracted me most to my current role is the constant communication required to achieve even better results. Additionally, there are plenty of opportunities for self-development.

I try to enthusiastically engage the staff of our partners during training to ensure the best possible cleaning of the 2theloo facilities. I am not afraid to roll up my sleeves and help out as well. I believe we must work together to achieve our goals.

The biggest challenge in my current role is balancing the needs and perspectives of everyone involved, understanding that I can't always make everyone happy. Sometimes, despite good ideas, you have to disappoint people. It's crucial to have empathy for both sides of any issue.

Looking at your 2theloo experience so far: what are you most proud of?

I am most proud of my ability to adapt to circumstances, make them my own, and strive to improve or at least get the most out of them. I am also working on creating a cleaning checklist, which is expected to be rolled out soon, aiming to further elevate our cleaning standards.

The most important thing is, of course, that it helps me pay my bills ;) but a pleasant and safe work environment with people who help you when needed is also incredibly valuable. The freedom to bring out the best in yourself is something that greatly appeals to me.

I don’t really have a superhero, but if I had to name someone, it would be my wife. She allows me to be who I am, encourages me, listens to me, and often gives me that extra push or, if needed, a brake to help me achieve my best.

From new challenge to successful coach: the journey of Rick Wiersma at 2theloo

Employee Spotlight: de reis van Rick Wiersma bij 2theloo.

Employee Spotlight: Rick Wiersma's journey at 2theloo.

As the Manager of 2theloo in the UK, I began my journey with a clear mission: to ensure the provision of high-quality service in accordance with the schedules and demands of Covent Garden market. Operating seven days a week for approximately twelve hours a day, I was attracted to the challenge of maintaining a high standard of hygiene and customer service, while complying with British market regulations. The trust and support from 2theloo, especially being the only store operating in the UK, made me feel committed to ensuring administrative, operational, personnel, and customer service aspects were upheld at the highest level.

My responsibilities include ensuring that our service meets the high standards expected in Covent Garden. This involves maintaining a high standard of hygiene, quality in customer service, and compliance with market regulations. Additionally, I focus on maintaining good relationships with all associates and parties, keeping a motivated and engaged team, and ensuring that our operations run smoothly. Administrative duties, operational oversight, and personnel management are all crucial aspects of my role.

The biggest challenge in my current role has been navigating the complexities of Brexit and the COVID-19 pandemic. Ensuring that our store continued to operate smoothly during these periods required constant adaptation to changing regulations and conditions. Keeping our team safe and providing adequate service during the pandemic, while maintaining our standards of quality, was particularly challenging.

I am most proud of our team’s resilience and adaptability. Despite the challenges posed by Brexit and the pandemic, we managed to keep the store operational and continued to develop steadily. Ensuring our team’s safety and maintaining high service standards during such uncertain times is an achievement that stands out.

2theloo is a great place to work because of the trust and support it offers its employees. The company values its most important resource—people—and this is reflected in the way it supports and motivates its team. The constant renewal and development within the company, adapting to social changes without losing sight of our core values, make it a dynamic and fulfilling place to work.

Most important question: who is your favourite superhero, and why?

My favourite superhero is Wonder Woman. She embodies strength, resilience, and compassion, qualities that I strive to bring into my professional life. Wonder Woman’s ability to overcome challenges and her dedication to justice and equality resonate with my personal values and the principles I uphold in my role at 2theloo.

An Inspiring Journey: Esther Peralta's professional growth with 2theloo

Employee Spotlight: Esther Peralta | Senior Shop Manager Covent Garden

My journey with 2theloo began on June 21, 2020, when I started as a Shop Manager in Rotterdam Alexandrium. Arriving from Portugal, I was eager for new experiences, diverse cultures, and the opportunity to connect with people from different nationalities. These aspirations aligned perfectly with my role at 2theloo, which offered a dynamic and multicultural work environment that has enriched my professional journey.

As the Senior Shop Manager for 2theloo in the Netherlands, I oversee two operational spaces. My responsibilities include strategic planning, prioritising customer satisfaction, ensuring effective communication, and fostering hospitality. I lead and manage teams, ensuring we provide high-quality service that meets the demands of our customers. Additionally, I have been involved in training and coaching roles, particularly during my time in Belgium as a Field Coach.

The biggest challenge in my current role is maintaining a consistent high level of service across multiple locations while adapting to the unique demands of each site. Balancing strategic planning with day-to-day operations and ensuring that my team remains motivated and customer-focused requires continuous effort and dedication.

I am most proud of my professional growth and the milestones I've achieved within 2theloo. A highlight was my immersion experience in Belgium in 2023, where I worked as a Field Coach across three cities. This opportunity not only broadened my knowledge and skills but also significantly contributed to my career development. Being promoted to Senior Shop Manager and successfully managing multiple locations is another proud accomplishment.

2theloo is a great place to work because of its diverse and multicultural environment, which fosters personal and professional growth. The company supports its employees' aspirations and provides opportunities for development and career advancement. The collaborative and inclusive culture at 2theloo has been fundamental in shaping who I am today, both personally and professionally.

An Inspiring Journey: Rosa Rodrigues' professional growth with 2theloo

Employee Spotlight: Rosa Rodrigues | Senior Shop Manager for 2theloo

As part of this partnership, 2theloo will modernise the facilities and ensure they meet the highest standards of hygiene, accessibility and user experience.

We look forward to putting our more than 13 years of experience of operating public toilets to use as we embark on this job with our esteemed partner, Circle K. At 2theloo, we believe that every toilet visit should be surprisingly fun and comfortable for everyone, every time. This renewed collaboration will allow us to offer a new level of convenience to travellers throughout Belgium.

At Circle K, we aim to provide exceptional service to our customers at every touchpoint. By partnering with 2theloo, we are improving our toilet facilities so travellers can be sure of a comfortable and refreshing toilet visit during their journey through Belgium.

The project has already started: at Circle K Nivelles, towards Brussels and Mons, the renovated facilities are now in use. In the course of this year, 15 more shops along the motorways will be renovated, allowing motorists and travellers to enjoy a comfortable pit stop.

It is clear that 2theloo and Circle K are determined to raise the bar for convenience and comfort along Belgian motorways.

2theloo and Circle K Belgium join forces again for revamped toilet facilities along Belgian motorways 

2theloo and Circle K Belgium extend cooperation along Belgian motorways 

Our toilet concept is accessible for everyone and made from high-quality, reusable materials. The design enhances the relaxed atmosphere at our locations. Together, we can take the visitor experience at your location to the next level.

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