Circle K expands its partnership with 2theloo by opening the 7th location in Belgium at Lichtenbusch. Discover how this new facility enhances traveler experience with clean, accessible, and innovative toilet solutions

The renovated facilities have been completely modernised by 2theloo, a European leader in public toilet solutions. Their focus is on hygiene, accessibility and a pleasant experience for visitors.

We want to make every toilet visit something surprisingly fun and comfortable.

Didier Dubois stresses the importance of cooperation:

At Circle K, we strive for exceptional service at every moment of the journey. By partnering with 2theloo, we offer our customers a refreshing and hassle-free pit stop.

With previous successful openings, such as at Circle K Nivelles, the partnership is already proving effective. A further 10 locations will be renewed by the end of 2024, further strengthening Circle K's position as the market leader in convenience and comfort on the move.

This location at Circle K/ Total Energies Lichtenbusch now offers travellers a quality stopover and underlines the ambition of Circle K and 2theloo to raise the bar for facilities along Belgian motorways.

Circle K opens 7th 2theloo location in Belgium: Lichtenbusch

2theloo opens 7th location at Circle K / Total Energies this year in Belgium: Lichtenbusch

How did your journey at 2theloo begin, and what attracted you to your current role?

I discovered the job posting online and was immediately drawn to the fun and human-centred spirit of the company. I quickly climbed the ranks, starting as a junior manager overseeing a single site and then managing several others. Today, I serve as an Operations Assistant. What I appreciate most about 2theloo is that it gives everyone the chance to demonstrate their skills. What excites me about my current role is being close to the staff—listening to them and finding solutions together—while also maintaining close contact with upper management. I feel valued as part of the team and enjoy engaging in operational, strategic, and administrative discussions.

Can you tell us more about your responsibilities within the company?

My role as an Operations Assistant is highly varied. I work from home, but I also visit different sites, which is perfect for me because I love to travel. When I work remotely, I handle administrative requests from staff and management. I also assist my colleague, the Operations Manager, with tasks such as preparing weekly reports on worked and planned hours. This role allows me to grow daily, gaining both experience and new skills.

What is your biggest challenge in your current role?

My biggest challenge is helping managers become more autonomous and independent. But that's not the only one. Currently, I’m involved in recruitment, something I had never done before in my career. It forces me out of my comfort zone, which I absolutely love! I don’t like sticking to already-acquired skills. I enjoy learning new things and being thrown into situations where I have to figure things out on my own. Thankfully, I have excellent "lifeguards" by my side to guide me when needed.

Looking back on your experience at 2theloo so far, what are you most proud of?

I’m most proud of my growth and the development of my skills.

In your opinion, what makes 2theloo a great place to work?

I feel comfortable at 2theloo; I feel valued and recognised. The company places a strong emphasis on the human aspect, which I deeply appreciate. It pushes us and supports us in building and validating our competencies.

The most important question: who is your favourite superhero and why?

Since I was little, I’ve been a fan of Wonder Woman. She’s humble, never admits defeat despite doubts, and always rises from her battles without retreating. I’ve always found inspiration in this fictional character.

Melissa's journey at 2theloo: growth, challenges, and passion

Meet Melissa: A journey of growth and passion at 2theloo

New neighbours at Brussels Central! 2theloo brings a surprising twist to the royal lodge with its unique and innovative toilet concept. Discover the change today!

This luxurious room, complete with gold details, marble and a majestic red carpet, was built especially for King Baudouin in 1952. Despite its splendour, the room was rarely used and mainly acted as a time capsule of a bygone era. Until now, because new neighbours are coming!


In cooperation with SNCB, 2theloo may manage the sanitary facilities in major Belgian stations in the coming years. A visit to our toilets costs 1 euro, but in return we guarantee a surprisingly fun and comfortable experience. And let's be honest: besides the stately royal lodge, our place in Brussels-Central brings a touch of humour. Because say it yourself, a station in a city where Manneken Pis rules the roost deserves a good dose of toilet fun.

For us, it is an honour to contribute to the comfort of travellers at this special location. We make sure that everyone, from commuters to tourists, leaves the station experience just that little bit nicer and fresher. Perhaps the king will one day spot our surprising approach, although it seems he prefers his palace car to the platform, but never say never.

 during their travel. So will we see you at Brussels Central soon? Toedeloe!

New neighbours in Brussels Central: a surprising twist for the royal lodge

How did your journey with 2theloo begin, and what drew you to your current role?

The first time I walked into this office was five years ago. I joined 2theloo because I was looking for a less corporate, more entrepreneurial, and hands-on environment. It was an exciting leap from Dutch Railways—an entirely different type of company. However, I already had some familiarity with the business, having been responsible for station services in the Netherlands, including public restrooms.

What attracted me most was the brand itself: a mix of practicality, humor, and a dash of fun. I love that we don’t take ourselves too seriously, which is fitting for a company in the toilet business. I also appreciate how our product is designed to brighten people’s daily routines and even surprise them—leaving them with a smile after every visit.

As COO, my primary responsibility is supporting the team in delivering a surprising and comfortable toilet break to our customers whenever they need it. At the same time, I work on continuously improving and innovating our products and organisation.

This role covers a wide range of tasks, with each day and hour bringing something different. Working in a relatively small organisation means my responsibilities can shift between strategic decisions and operational tasks—something that energises me.

A mentor once told me that a leader’s role is to create an environment where others can excel at what they do best. This is a principle I strive to follow, though I’m mindful of my tendency to jump into the details myself!

What is the biggest challenge in your current role?

We know a lot about creating clean and comfortable restrooms, but as you can imagine, we could write books about what happens at our locations (in fact, one of our employees actually did!). Someone once said, “Every customer rating is really a rating of the visitor before them.” With over 40 million visitors a year, our goal is to deliver a consistently excellent experience for all of them. While it’s nearly impossible to eliminate every outlier, we work every day to keep improving.

I also want to highlight our service managers, who are the true champions of our 2theloo locations. They work incredibly hard to make everything run smoothly, and we couldn’t do it without them. Most customers recognise and appreciate their dedication, which they often express directly to them. Sadly, there are rare exceptions. It’s important to value these hard-working individuals and show them we care!

Reflecting on your 2theloo experience so far, what are you most proud of?

Five years might seem short, but in the history of 2theloo, it’s significant. I’m proud of how we navigated the challenging times during the COVID-19 pandemic. Seeing our shops empty of visitors was a tough sight. Despite this, we managed to retain most of our team, support our partners, and innovate so we could bounce back stronger.

I also enjoy the smaller moments. Recently, we found a way to combine AI, quirky facts (something I personally love), and a toilet visit at 2theloo. Curious to see it? Visit one of our newly renovated locations, such as those at Belgium Railways, and experience it yourself!

What makes 2theloo a great place to work?

You might need to be a little unconventional to enjoy working at a toilet company—and that’s reflected in our team. We’re incredibly diverse and open-minded, which creates a dynamic and fun culture. I also appreciate the down-to-earth mindset, which I think has a distinctly Dutch touch: “just act normal” and don’t take ourselves too seriously.

Most important question: Who is your favourite superhero, and why?

Growing up, I was a huge fan of Tintin—a curious, adventurous, and hands-on journalist and problem solver. I also admired the artwork in his stories. Reading them again with my son, I’ve realised some aspects haven’t aged well, but I still try to hold onto Tintin’s positive traits.

In real life, there are many people I admire for different reasons, both big and small. It’s hard to pick just one, but it’s a good reminder to express appreciation for those around us more often!

Employee Spotlight: Wouter de Koning

Meet Wouter de Koning: our chief operations

Meet Wouter de Koning: our chief operations.

Discover how 2theloo transforms travel experiences with clean, eco-friendly restrooms. From road trips to city adventures, find comfort and convenience on your journey.

The challenges of finding clean restrooms while travelling

We've all been there: you're on a road trip, enjoying the journey, when nature calls. Suddenly, you're on the lookout for a decent place to stop. Will it be clean? Will it be open? It's a common worry that can turn a fun trip into a stressful one.

City trips have the same problem: you're exploring a busy city, taking in the sights, when you need to go. Now you're trying to find a public bathroom that doesn't make you want to hold it in forever. It's a situation that can put a damper on even the most exciting city adventures.

That's where we come in, ready to help travellers everywhere. We've taken public restrooms and made them better. No more worrying as you open a bathroom door. We've turned public toilets into clean, comfortable spaces.
With our facilities across Europe, we offer a great solution to the old problem of finding a good restroom while travelling. We're committed to cleanliness and hospitality, so you can count on a nice experience every time. It's like finding a nice surprise when you least expect it.

Exploring cities with ease: Our city locations

City explorers, good news! Our locations are spread throughout major European cities, offering a nice break from the busy streets. No more rushing into crowded cafes and feeling like you have to buy something just to use the bathroom. With us, you can confidently explore the city, knowing that a clean and comfortable restroom is always nearby.
These city stops are more than just toilets – they're a brief escape from the city buzz. Step inside, and you'll find yourself in a surprisingly nice place that might make you forget you're in a public restroom. It's a small comfort that can make a big difference in your city adventure, letting you focus on enjoying the sights rather than worrying about where to find the next decent bathroom.

Eco-friendly and clean: Our commitment to good facilities

These days, being clean isn't enough – we need to be kind to the environment too. We get this and have made being eco-friendly a big part of what we do. Our facilities are designed with the environment in mind, from water-saving toilets to energy-saving lights. It's a commitment that lets you take care of your needs without worrying about the planet.
But don't think that being eco-friendly means we're any less clean. We've found a way to be both clean and green. We clean thoroughly to make sure each visit feels fresh while using products that are good for the environment. It's the best of both worlds – clean bathrooms that are also good for the planet.

From Road Trips to City Adventures: How 2theloo Makes Your Journey Better

How did your adventure at 2theloo begin, and what attracted you to your current position?

My trip began with two exceptional human encounters: those with our Head of Operations and our COO, followed by a fantastic team in Amsterdam. My central role in daily management became immediately apparent. The challenge presented to me was significant: to collaboratively build 2theloo's activity within our NMBS project in Belgium. Drawing upon my experience in operations, trade, and client relations as an entrepreneur and project manager across various sectors, I was drawn to my current position due to its autonomy and the trust it entailed. We had a market to create, necessitating site development, renovation, team building, and the strengthening of our relationship with NMBS.

I am responsible for all operations at our sites located in NMBS stations throughout Belgium, which entails planning and controlling operational processes. Team management is a significant aspect of my role. My main tasks include:

Managing human, financial, and material resources required for operations;

Developing and implementing operational strategies in collaboration with our teams at the Amsterdam headquarters;

Ensuring quality and compliance with 2theloo standards;

Managing relationships with clients and suppliers;

Problem-solving: identifying and swiftly resolving issues by collaborating with team members to find effective solutions;

Analysing performance in terms of quality and planning, always in collaboration with our internal teams.

My greatest challenge is to consolidate teams and prioritise customer satisfaction by providing optimal services tailored to our high-quality standards. This entails not only establishing strong and well-coordinated teams but also developing solutions that precisely meet our customers' expectations.

I take immense pride in having contributed to the construction and enhancement of our operational processes and the formation of exceptional teams in the field. This hard work has not only bolstered our operational efficiency but also fostered an environment where every team member can flourish and excel in their role. Collaborating closely with my colleagues, I've witnessed the tangible results of our efforts, which fills me with satisfaction.

Our company, despite its many years of market experience, maintains the dynamic spirit characteristic of startups/scale-ups. We are constantly seeking improvement, questioning our practices to better adapt to consumer demands, and bringing forth new innovations. This approach drives us to creatively introduce new concepts, thereby staying aligned with market developments and the evolving needs of our customers.

The most important question: who is your favourite superhero, and why?

I don't have just one hero but many. My heroes are the individuals, whether anonymous or not, who work tirelessly every day, whether in the shadows or in the limelight, to deliver quality service at our sites. Their dedication and commitment are the cornerstone of our success, as they tirelessly strive day in and day out to meet our customers' needs.

An Inspiring Journey: Thierry Gallo de Haro's professional growth with 2theloo

Employee Spotlight: Thierry Gallo de Haro | Operations Manager Belgium

How did your journey with 2theloo begin, and what attracted you to your current position?

On a Saturday during the "Bokkentocht" in May 2023, I spoke with my cousin Koen Theeuwes. He asked if I was still enjoying the job I had been doing for 25 years. I told him that I was looking for a new challenge, but nothing had come my way yet. That’s how the ball started rolling, and since September 1, 2023, I have been the Field Coach at 2theloo. What attracted me most to my current role is the constant communication required to achieve even better results. Additionally, there are plenty of opportunities for self-development.

I try to enthusiastically engage the staff of our partners during training to ensure the best possible cleaning of the 2theloo facilities. I am not afraid to roll up my sleeves and help out as well. I believe we must work together to achieve our goals.

The biggest challenge in my current role is balancing the needs and perspectives of everyone involved, understanding that I can't always make everyone happy. Sometimes, despite good ideas, you have to disappoint people. It's crucial to have empathy for both sides of any issue.

Looking at your 2theloo experience so far: what are you most proud of?

I am most proud of my ability to adapt to circumstances, make them my own, and strive to improve or at least get the most out of them. I am also working on creating a cleaning checklist, which is expected to be rolled out soon, aiming to further elevate our cleaning standards.

What makes 2theloo, in your opinion, a great place to work?

The most important thing is, of course, that it helps me pay my bills ;) but a pleasant and safe work environment with people who help you when needed is also incredibly valuable. The freedom to bring out the best in yourself is something that greatly appeals to me.

Most important question: who is your favorite superhero, and why?

I don’t really have a superhero, but if I had to name someone, it would be my wife. She allows me to be who I am, encourages me, listens to me, and often gives me that extra push or, if needed, a brake to help me achieve my best.

From new challenge to successful coach: the journey of Rick Wiersma at 2theloo

Employee Spotlight: de reis van Rick Wiersma bij 2theloo.

Employee Spotlight: Rick Wiersma's journey at 2theloo.

As the Manager of 2theloo in the UK, I began my journey with a clear mission: to ensure the provision of high-quality service in accordance with the schedules and demands of Covent Garden market. Operating seven days a week for approximately twelve hours a day, I was attracted to the challenge of maintaining a high standard of hygiene and customer service, while complying with British market regulations. The trust and support from 2theloo, especially being the only store operating in the UK, made me feel committed to ensuring administrative, operational, personnel, and customer service aspects were upheld at the highest level.

My responsibilities include ensuring that our service meets the high standards expected in Covent Garden. This involves maintaining a high standard of hygiene, quality in customer service, and compliance with market regulations. Additionally, I focus on maintaining good relationships with all associates and parties, keeping a motivated and engaged team, and ensuring that our operations run smoothly. Administrative duties, operational oversight, and personnel management are all crucial aspects of my role.

The biggest challenge in my current role has been navigating the complexities of Brexit and the COVID-19 pandemic. Ensuring that our store continued to operate smoothly during these periods required constant adaptation to changing regulations and conditions. Keeping our team safe and providing adequate service during the pandemic, while maintaining our standards of quality, was particularly challenging.

I am most proud of our team’s resilience and adaptability. Despite the challenges posed by Brexit and the pandemic, we managed to keep the store operational and continued to develop steadily. Ensuring our team’s safety and maintaining high service standards during such uncertain times is an achievement that stands out.

2theloo is a great place to work because of the trust and support it offers its employees. The company values its most important resource—people—and this is reflected in the way it supports and motivates its team. The constant renewal and development within the company, adapting to social changes without losing sight of our core values, make it a dynamic and fulfilling place to work.

Most important question: who is your favourite superhero, and why?

My favourite superhero is Wonder Woman. She embodies strength, resilience, and compassion, qualities that I strive to bring into my professional life. Wonder Woman’s ability to overcome challenges and her dedication to justice and equality resonate with my personal values and the principles I uphold in my role at 2theloo.

An Inspiring Journey: Esther Peralta's professional growth with 2theloo

Employee Spotlight: Esther Peralta | Senior Shop Manager Covent Garden

My journey with 2theloo began on June 21, 2020, when I started as a Shop Manager in Rotterdam Alexandrium. Arriving from Portugal, I was eager for new experiences, diverse cultures, and the opportunity to connect with people from different nationalities. These aspirations aligned perfectly with my role at 2theloo, which offered a dynamic and multicultural work environment that has enriched my professional journey.

As the Senior Shop Manager for 2theloo in the Netherlands, I oversee two operational spaces. My responsibilities include strategic planning, prioritising customer satisfaction, ensuring effective communication, and fostering hospitality. I lead and manage teams, ensuring we provide high-quality service that meets the demands of our customers. Additionally, I have been involved in training and coaching roles, particularly during my time in Belgium as a Field Coach.

The biggest challenge in my current role is maintaining a consistent high level of service across multiple locations while adapting to the unique demands of each site. Balancing strategic planning with day-to-day operations and ensuring that my team remains motivated and customer-focused requires continuous effort and dedication.

I am most proud of my professional growth and the milestones I've achieved within 2theloo. A highlight was my immersion experience in Belgium in 2023, where I worked as a Field Coach across three cities. This opportunity not only broadened my knowledge and skills but also significantly contributed to my career development. Being promoted to Senior Shop Manager and successfully managing multiple locations is another proud accomplishment.

2theloo is a great place to work because of its diverse and multicultural environment, which fosters personal and professional growth. The company supports its employees' aspirations and provides opportunities for development and career advancement. The collaborative and inclusive culture at 2theloo has been fundamental in shaping who I am today, both personally and professionally.

An Inspiring Journey: Rosa Rodrigues' professional growth with 2theloo

Employee Spotlight: Rosa Rodrigues | Senior Shop Manager for 2theloo

As part of this partnership, 2theloo will modernise the facilities and ensure they meet the highest standards of hygiene, accessibility and user experience.

We look forward to putting our more than 13 years of experience of operating public toilets to use as we embark on this job with our esteemed partner, Circle K. At 2theloo, we believe that every toilet visit should be surprisingly fun and comfortable for everyone, every time. This renewed collaboration will allow us to offer a new level of convenience to travellers throughout Belgium.

At Circle K, we aim to provide exceptional service to our customers at every touchpoint. By partnering with 2theloo, we are improving our toilet facilities so travellers can be sure of a comfortable and refreshing toilet visit during their journey through Belgium.

The project has already started: at Circle K Nivelles, towards Brussels and Mons, the renovated facilities are now in use. In the course of this year, 15 more shops along the motorways will be renovated, allowing motorists and travellers to enjoy a comfortable pit stop.

It is clear that 2theloo and Circle K are determined to raise the bar for convenience and comfort along Belgian motorways.

2theloo and Circle K Belgium join forces again for revamped toilet facilities along Belgian motorways 

2theloo and Circle K Belgium extend cooperation along Belgian motorways 

Find out how Rick van Dijk, as Formula & Project Manager at 2theloo, develops innovative concepts and pioneering projects to transform the toilet experience. Read his inspiring story and challenges.

From the very beginning, I was familiar with 2theloo when the first location opened in Kalverstraat. As a Formula Manager at Capi-Lux, I was immediately captivated by the striking and surprising concept. When I saw on LinkedIn that 2theloo had won a significant tender, I seized the opportunity. After contacting Loes Rhebergen, the discussions began, and I was able to start as Formula & Project Manager on September 1st. To this day, I have no regrets about taking this step.

In my role, I am responsible for developing and implementing new and existing concepts for 2theloo. This includes further developing our modular model, integrating digital tools, and creating entirely new concepts like our 'unstaffed' model. I oversee the construction and delivery of these projects and am responsible for budget, quality control, and planning, in close collaboration with our building & construction team.

The biggest challenge is to make a toilet visit a surprising experience for less money. This means optimizing construction processes, finding new materials and methods, and generating new revenue streams, for example, through retail or advertising. Despite the rising costs in the construction sector, I enthusiastically take on this challenge with my team.

I am particularly proud of the realisation of our new retail presentation concept in Utrecht HC and Antwerp, the facade of our flagship store in Antwerp, and our interactive digital washbasin for children and adults, including the surprising voucher deals.

What I find immensely appealing is that we can quickly switch gears and achieve a lot with a small team. Everyone works from the same core values: we care, we surprise, and we deliver. This motivates and inspires us to challenge and strengthen each other. This makes 2theloo not only a great place to work but even the best for me!

That's a tough choice because I have several. My parents are my biggest heroes because they have shaped who I am. From my passion for playing guitar, Jimi Hendrix is a huge inspiration; no one plays the instrument like he does. Daily, I find inspiration and surprises from various heroes who continuously help me learn and grow.

In the spotlight: Rick van Dijk

Rick van Dijk - Formule- & Project Manager at 2theloo | Innovation and Passion

Employee Spotlight: Rick van Dijk - Formule- & Project Manager at 2theloo

This flagship 2theloo location in Antwerp-Central is the first fully renovated toilet concept under the new contract between 2theloo and NMBS. The toilets are accessible to everyone 24/7 and offer a range of amenities, including night toilets and specially adapted toilets for young families and people with disabilities.

In addition to the essentials, a retail wall with relevant items has been installed where visitors can take advantage of exclusive discounts i.c.w. the entrance voucher, which is also valid at partners in the station. The location will also showcase 2theloo's refreshed brand identity and offer a range of digital communication options that make the customer journey comfortable and surprisingly enjoyable.

We believe in creating a toilet concept that not only meets but exceeds the expectations of our visitors. A visit to the toilet should not only be comfortable but also surprisingly fun. That is why we are very proud of the opening of this flagship location at Antwerp Central Station. These renovated toilet facilities are fully in line with our sharpened brand identity and contemporary vision on toilet facilities and we are therefore delighted to continue our cooperation with NMBS in this way and look forward to offering travelers a unique toilet experience in Antwerp-Central.

Comfortable and clean sanitary facilities are among the most important expectations of our travelers. SNCB is therefore very pleased with the opening of the new toilet facilities in one of the country's largest stations. This is a contemporary, clean room that is also fully accessible to travelers with reduced mobility and is also adapted to the needs of young families.

The opening of 2theloo's flagship location at Antwerp-Central station marks an important step in the pursuit of improved sanitation facilities and increased traveler satisfaction in Belgian train stations.

2theloo opens flagship location at Antwerp Central Station 

Introducing Niels Sijtsma, our New Business Manager at 2theloo. With a passion for commercialising groundbreaking products and services, Niels embarked on his journey with 2theloo last November. 

In his role, Niels shoulders the responsibility of establishing "turnstile as a service" as a well-known concept in the access service market. His primary challenge lies in making 2theloo's innovative solutions a recognised and sought-after choice for diverse locations. Despite the challenges, Niels takes pride in the successful collaborations his team has secured at iconic locations across Europe, with exciting developments yet to be unveiled.

On a personal note, Niels cites his father as his favorite superhero, attributing his inspiration to valuable life lessons and encouragement to make the most out of life. As we delve into Niels Sijtsma's role and experiences at 2theloo, we anticipate continued success in his endeavors and eagerly await more exciting collaborations on the horizon.

Thank you for joining us today, Niels. Let's start by learning a bit more about you. How did your journey with 2theloo begin, and what attracted you to the role of New Business Manager?

It's a pleasure to be here. I joined the 2theloo family on November 15, 2023. What drew me to the role of New Business Manager was the exciting opportunity to commercialize new products and services within 2theloo, particularly the innovative access solutions we're introducing to the market.

That sounds fascinating. Can you tell us more about your responsibilities at 2theloo and the recent developments in the company?

Certainly. As the New Business Manager, my main responsibility is to market our new products and services commercially. Recently, we've expanded our offerings to include access solutions, and we're now deploying these solutions beyond our regular markets. This includes major tourist attractions and places with high footfall.

It seems like an exciting venture. What would you say is your biggest challenge in your current role?

The primary challenge is establishing "turnstile as a service" as a well-known concept in the access service market. It's about making our innovative solutions a recognized and sought-after choice for various locations.

Moving on to your achievements, what are you most proud of in your role at 2theloo?

I take immense pride in the fact that our team has successfully secured some fantastic collaborations at iconic locations across Europe in a relatively short period. Unfortunately, I can't share all the details just yet, but there's more to come soon.


We look forward to hearing more about those collaborations. Now, what makes 2theloo a great place to work, in your opinion?

It's the people and the transparent communication at 2theloo that make it a fantastic workplace. The balance between having fun, achieving high performance, and personal responsibility is just right. It creates a positive and dynamic environment where everyone can thrive.

Finally, on a lighter note, who is your favourite superhero, and why?

My favourite superhero is my father. He taught me valuable life lessons, encouraging me to make the most out of life and be the best version of myself. His guidance has been my source of inspiration.

That's a beautiful choice. Thank you, Niels, for sharing insights into your role and experiences at 2theloo. We wish you continued success in your endeavours.

Meet our New Business Manager Niels Sijtsma

Meet Niels Sijtsma: our New Business Manager.

Employee Spotlight: meet our New Business Manager Niels Sijtsma

From today, you will experience a renovated toilet experience in the heart of Hoog Catharijne, Utrecht. 2theloo, for many years the trusted place to visit the toilet in this shopping centre, proudly unveils the renovated toilet facility in the vibrant mall.  

2theloo has carefully renovated the existing location near the food court and car park and aligned it with the refined brand identity and contemporary toilet experience for visitors to the mall. Visitors not only get access to a refurbished and contemporary toilet experience, but also receive a discount on a product from the refurbished retail assortment with the entrance voucher.

Some digital elements have also been added, including smart applications in the mirrors and new visuals that enhance the modern look of the revamped space. The introduction of new smart entrance gates, developed in collaboration with partner TSG, highlights the commitment to an advanced and effortless user experience.

Naturally, we are very proud of this renovated toilet facility in the Hoog Catharijne shopping centre. A location that matches our sharpened brand identity and contemporary vision on toilet facilities. We believe in creating a toilet concept that not only meets but exceeds our visitors' expectations. Going to the toilet should not only be comfortable but also surprisingly fun. At this renovated location in Utrecht, these principles come together wonderfully.

Dutch company 2theloo operates over 175 public toilets at motorway service stations, shopping centres, train stations across Europe, as well as iconic tourist destinations such as Notre Dame and the Louvre in Paris, and Covent Garden in London.

As the European market leader, the company is known for providing surprisingly fun and comfortable toilet experiences. Founded in 2011, 2theloo has expanded its reach to more than eight countries, serving more than 35 million visitors annually with its leading toilet concept.

For further information, visual material or interview requests, please contact Michiel Stock, Head of Marketing & Communications at 2theloo, via email at michiel.stock@2theloo.com, phone at +31(0) 6 10 95 70 73 or visit our website at www.2theloo.com.

2theloo unveils renovated toilet facility in bustling shopping centre of Hoog Catharijne, Utrecht.

Vincent takes on the challenging yet rewarding responsibility of overseeing both the strategic and day-to-day operations across company-owned sites and those operated by 2theloo's valued partners. His mission revolves around creating a robust structure and implementing efficient processes to ensure the continuous and smooth operation of the business.

Vincent acknowledges the enjoyment and freedom that come with designing the operational model at 2theloo. However, he candidly shares that pioneering can be time-consuming. Despite the challenges, Vincent's commitment to innovation and improvement remains unwavering.

Vincent's pride extends beyond the operational intricacies. Foremost, he celebrates the dedicated teams that consistently craft delightful experiences for 2theloo's guests. Additionally, Vincent highlights the significant milestone of successfully opening 12 sites at the NMBS railway stations in Belgium—a testament to his leadership and the collective efforts of the entire 2theloo team.

For Vincent, 2theloo's greatness as a workplace is rooted in the company's entrepreneurial mindset. This mindset not only empowers each individual within the organization but also fuels a commitment to strengthening the business proposition continually. Beyond business, 2theloo prioritizes the development of its colleagues' competencies. Vincent emphasizes that these elements are fostered within a casual environment, creating a workplace where fun is always on the agenda.

Vincent Herfst's journey at 2theloo reflects the dynamic and innovative spirit that defines the company. Through strategic leadership, dedication to excellence, and a commitment to employee empowerment, Vincent contributes significantly to making 2theloo a thriving and enjoyable place to work.

Employee Spotlight: Vincent Herfst - Head of Operations at 2theloo

Our toilet concept is accessible for everyone and made from high-quality, reusable materials. The design enhances the relaxed atmosphere at our locations. Together, we can take the visitor experience at your location to the next level.

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