Discover how public restroom turnstiles can boost revenue and improve management for businesses across industries with 2theloo's solutions.

At a sanitation/toilet facility, an access control system is a smart way for facility managers to boost their revenue. By implementing a paid access system your facility becomes more than just a place ‘to-go’. These turnstiles not only generate direct income from the usage of your facilities, but also elevate hygiene standards, cut maintenance costs, and leave users with a more satisfying experience. This article delves into how (smart) access solutions/systems are unlocking new revenue streams and reshaping sanitation facilities across Europe for the better..

The benefits of implementing turnstiles in public restrooms

Implementing access solutions at sanitation facilities offers numerous advantages for businesses and facility managers. Firstly, it provides direct revenue through paid entry, allowing you to cut maintenance costs and potentially generate profit. Imagine transforming your toilet/sanitation facilities from a money-draining expense into a steady source of income, giving your business a real edge over the competition.

Moreover, turnstiles naturally prevent vandalism and misuse, reducing the need for frequent repairs and replacements. This not only saves money but also keeps your facility more welcoming for customers. Cleaner, more hygienic facilities also give your customers peace of mind and encourage them to come back.

Another big plus is the ability to gather valuable information on how your toilets are being used. These insights can help you fine-tune staffing, maintenance schedules, and inventory, making operations smoother and more cost-effective. By knowing when toilets are the busiest and how they’re used, you can keep them in their best shape, boosting customer satisfaction and loyalty.

How paid entry solutions simplify the management of toilet facilities

Paid entry solutions, like the ones offered by 2theloo, improve facilities by using smarter strategies. These systems go beyond just controlling entry – they offer features that make everything more efficient and enhance the user experience.

For example, integrated payment options let users pay with cash, cards, or mobile payments, making the process quick and easy. This flexibility not only makes it easier for everyone to access but also helps avoid long lines, keeping things moving smoothly

Additionally, these systems often include real-time monitoring, allowing managers to track usage and address issues before they arise. This data-driven approach makes it easier to stay on top of cleaning and restocking. We know how hectic it can get during peak times, but these smart solutions ease a lot of the pressure.

Unlocking fun marketing ideas with paid entry

Paid entry isn’t just about making money, they open up tons of creative marketing possibilities. While pay-to-use restrooms are traditionally seen as a way to cover maintenance costs or provide a revenue stream, they can be creatively leveraged to enhance customer engagement, encourage spending, and improve the overall experience.

One way to do this is by offering rewards like vouchers or discounts. Businesses can offer small rewards, such as a discount on a future coffee or pastry, with each visit, prompting customers to make a purchase after they’re done. Retailers can also give out loyalty points or discounts on in-store purchases, turning a quick stop into a reason to hang around, shop, and maybe even buy a little extra.

Making the toilet visit memorable can seriously boost how customers see your brand. Add some unique design touches like cool colour schemes, funky art, or even digital screens telling your brand story, and suddenly, your facility is an extension of your brand.

Turning it into a photo-worthy spot is another great move — everyone loves an Instagrammable moment these days. A restaurant or bar might decorate its toilets with quirky artwork, clever signage, or creative lighting to make the space an attractive backdrop for photos. Add a branded hashtag, and you’ve got yourself some free social media buzz when customers share their snaps.

Even better, use the space to advertise! Installing digital screens or posters in stalls or entry areas means you’ve got a captive audience to promote sales, events, or partner businesses. For example, a department store could show off seasonal products or big sales right where customers are already hanging out.

Paid entry/access can be way more than just a way to charge a fee —it offers a flexible space for creating unforgettable customer experiences, boosting your brand, and getting people to spend a little extra. Get creative with how you use these spaces, and you’ll turn a basic necessity into a chance for engagement, brand-building, and offering something extra, all while boosting both customer satisfaction and revenue.

Ready to transform your sanitation facilities into a steady source of revenue and user satisfaction? Contact us today to learn more about our innovative entry solutions.

Key Takeaways:

Paid access can turn your restrooms from money pits into cash cows

These systems help keep things clean, stop vandalism, and give you useful data

Smart moves like tiered pricing and loyalty perks can seriously boost your revenue

Tech and partnerships are key to making your restrooms run smoothly and delighting your customers

How do public restroom turnstiles increase revenue?

Discover how 2theloo revolutionizes public restrooms, blending comfort, design, and technology for a surprisingly pleasant experience. Learn the art of creating welcoming spaces.

Our approach to design: Making comfort a priority

We've all been there. You're out and about when nature calls; abruptly the search begins for a public restroom that’s — somewhat acceptable — That’s where we step in, aiming to make the toilet break not just tolerable, but actually kind of pleasant.

A restroom break shouldn’t feel like you’re surviving a tiny apocalypse. It should be a little reset button for your day. So we’ve taken the usual toilet cubicle and levelled it up into something clean, welcoming, and maybe even a bit fun. Think less “ugh, a public toilet” and more “oh, this is nice.”

“It’s just a restroom,” you might say, “What’s the big deal?” Well, turns out, it’s a big deal if you put in some thought. Picture this: modern, stylish interiors that look great, combined with features that make your visit easier and more comfortable.

But it's not all about looks. We know a great toilet needs to work well too. And we’ve become obsessed over the little things: surfaces that stay clean with less effort, layouts that avoid awkward traffic jams, and even a touch of style. We’re not reinventing the wheel here—just making sure it rolls a whole lot smoother.

Turning restrooms into spaces you actually want to step into.

What makes a restroom comfortable? Sure, cleanliness is non-negotiable (no one wants to dodge mystery puddles), but there’s more to it. Lighting that doesn’t make you feel like you’re in an interrogation room? Check. Soft background music that isn’t aggressively trying to sell you anything? Also, check. Even the colours are chosen to make you feel more relaxed than rushed.

It’s all about the details that make a pit stop feel less like a chore and more like a little break you didn’t know you needed.

Using new technology to make restrooms better

Welcome to the future of restrooms, where tech makes your experience better without getting weird about it. No, we’re not putting touchscreens on the toilets, but we are adding smart features behind the scenes to keep everything running smoothly.

Picture this: mirrors that give you helpful info or just something fun to look at (no awkward tech gimmicks, we promise). We’ve ditched those jet-engine hand dryers in favour of solutions that work better for everyone. Behind the scenes, sensors and alerts help keep the restroom clean and functional without you ever noticing.

Clean restrooms are a must, but so is keeping things eco-friendly. We’re threading the needle here—balancing spotless facilities with planet-friendly practices. Water-saving fixtures? Got ’em. Energy-efficient lighting? You bet. Smart cleaning that doesn’t overdo it with harsh chemicals? Of course.

We’re proving you don’t have to choose between clean and green. You can have a restroom that respects both you and the planet.

2theloo’s Approach to Design: Making Sanitation Comfortable and Fun

How did your journey with 2theloo begin, and what attracted you to your current role?

In March 2020, the world came to a standstill due to the COVID-19 pandemic. After 35 years in the events and entertainment industry—traveling the globe with artists of all nationalities—my career abruptly came to a halt. By July 31 that year, it was truly over, and my life changed completely.

I decided to reinvent myself and turned my focus to residential construction. Alongside a friend, I started a new business as a new-build coach. However, while we were still in the early stages, I received an unexpected message from my network in May 2021. A toilet retailer, 2theloo, was looking for a senior program manager.

I only knew 2theloo from their locations on the Kalverstraat and at gas stations in the Netherlands and Belgium, but I had always thought it was a “super-cool” concept. The challenge and the concept immediately appealed to me, and after several inspiring conversations with Wouter and Michiel, I was convinced. In June 2021, I started at 2theloo, and since then, I’ve been working with great enthusiasm on this unique concept. It was an unexpected turn in my career, but exactly what I needed.

Can you tell us more about your responsibilities at the company?

As Head of Construction and Development at 2theloo, I am responsible for all new construction and renovation projects across Europe. It’s a challenging and dynamic role where I lead all our building projects with my team.

My responsibilities are wide-ranging, from safeguarding the concept to organizing direct purchases. Additionally, I manage contractors and subcontractors in the various countries where we operate. My main goal is to ensure that our projects run smoothly and that we maintain our high standards and unique identity at every location.

Working with international teams and projects makes this job particularly exciting. Every day brings new challenges, which keeps me sharp and motivated.

What is your biggest challenge in your current role?

The biggest challenge in my current role is navigating a world that has changed significantly since the pandemic. Prices fluctuate regularly, and the availability of skilled labor is not always predictable. This makes managing construction budgets and timelines a crucial and dynamic part of my work.

It’s my responsibility to ensure that, despite these variables, we stay within the agreed budget and deliver our projects on time. This requires constant coordination with our partners, finding creative solutions, and effectively managing expectations, both internally and externally.

While the work offers variety and complexity, it’s immensely rewarding to see how, through determination and collaboration, we continue to contribute to 2theloo’s growth successfully. Being part of such an energetic and passionate team is incredibly motivating.

Reflecting on your experience at 2theloo so far: what are you most proud of?

What fills me with the most pride is the remarkable development and growth our company has experienced since the end of the pandemic. Despite the challenges and uncertainties of that period, we have written a success story through determination and teamwork.

I am incredibly proud of my colleagues, who repeatedly give their all with unmatched enthusiasm and dedication—and continue to do so. Thanks to everyone’s commitment and the power of true collaboration, we’ve achieved something extraordinary. That unique determination deserves all the recognition!

We are a close-knit, engaged group of people. We value openness and honesty, have constructive discussions, and confidently share our opinions when needed. At the end of the day, we laugh together, enjoy a drink, and reflect with joy on another eventful day. This balance of hard work and enjoying each other’s company makes this company special.

What makes 2theloo a great place to work, in your opinion?

For me, 2theloo is an amazing workplace because it feels like more than just a company—it’s like a family. We have a culture where everyone feels heard and valued. Ideas, big or small, are always welcome, and there’s a constant willingness to support one another.

What makes it extra special is the energy and dynamism within the team. We work hard, but there’s also plenty of room for humor and personal connections. The balance between professionalism and camaraderie ensures that you look forward to coming to work every day.

There’s also a strong sense of pride in what we do. We are always innovating and striving for quality, which is evident in the projects we deliver. The fact that we overcome obstacles together and celebrate successes strengthens not only the company but also our bond as colleagues.

In short, at 2theloo, you feel like you’re part of something extraordinary, and that’s what makes it truly a “great place to work.”

The most important question: who is your favorite superhero, and why?

Without a doubt, my favorite superhero is my father. He is now 96 years old and still “going strong.” I have immense respect for him and everything he has done. After my mother passed away at a young age, he raised my sister and me on his own—a feat that deserves nothing less than admiration and gratitude.

His strength, perseverance, and loving approach have always inspired me. He keeps me on course in life, simply by being there and sharing his wise (sometimes unsolicited) but always valuable advice. Despite his age, he always makes time for a meaningful conversation, which I deeply appreciate.

To me, he exemplifies what makes a true superhero: not wearing a cape, but having a big heart, an unbreakable spirit, and the ability to inspire others.

Meet Freek van der Velden: From artists to toilets – My remarkable career switch

Meet Freek van der Velden: from artists to toilets – my remarkable career switch

Get to know Marjolein, 2theloo’s People & Culture coordinator, and learn what makes her approach to work truly unique. Discover her journey, responsibilities, and the values that drive her success in creating a positive workplace culture.

How did your journey at 2theloo begin and what attracted you to your current role?

My journey at 2theloo began in July 2021, during a time when the company was facing significant challenges due to the COVID-19 restrictions. What initially attracted me to the company was the dynamic environment: few established paths, a lot of space to take initiative, and tremendous freedom in my role. 2theloo is a company where the lines are short, which means decisions can be made quickly, and you can have an impact. What really appeals to me is the breadth of my role. We work in a small, close-knit team, where we all take on tasks together and support each other. This makes my role diverse, and I am always presented with new opportunities to develop my skills. I love the responsibility I have and the freedom to manage my work in a way that suits me.

Can you tell us more about your responsibilities within the company?

At 2theloo, I am responsible for everything related to people – both office staff and shop personnel. My work covers a wide range of HR-related areas, from recruitment to maintaining company culture, and everything related to creating a positive and motivating work environment for everyone. I take pride in contributing to a workplace where employees feel valued and where we can build a company culture that emphasizes inclusivity, collaboration, and fun.

What is the biggest challenge in your current role?

What makes 2theloo unique is the international nature of our team. We work with people from various nationalities, which is incredibly enriching but also comes with its own challenges. Cultural differences and varying thought patterns can influence the way we approach tasks. Especially within Europe, I notice that people sometimes think differently about issues, which can make it difficult to get everyone on the same page. It’s a challenge to align everyone’s views, but the process of collaboration and bridging those differences is what makes the work so rewarding. When we manage to come together and achieve a common goal, it’s incredibly satisfying.

Looking at your 2theloo experience so far, what are you most proud of?

It’s remarkable to look back on the tremendous growth we’ve experienced as a team, especially in terms of company culture. When I started at 2theloo, there was a lot of dissatisfaction and even illness among employees, partly due to the COVID-19 restrictions that had placed the company in a difficult position. It was a tough time, but it’s amazing to see how the team has recovered and become stronger. We’re now a close-knit group that does a lot for each other, both professionally and personally. We laugh a lot, but we also work hard. That balance between teamwork and fun is something I’m incredibly proud of.

What makes 2theloo a 'great place to work' in your opinion?

What makes 2theloo truly special is the culture of openness and freedom. I feel that I can completely be myself in this company, and I believe others feel the same way. There is a lot of space for individual initiatives, and the management encourages transparent communication. Here, you have the opportunity to grow, bring in new ideas, and make a real impact. Additionally, the informal atmosphere ensures that work remains enjoyable, even when challenges arise. I think this is the foundation of what makes it a great place to work.

Most important question: who is your favorite superhero and why?

This is a tough question! (I think I’ll need a bit more time to think about this 😉). But if I’m being honest, I think my favorite ‘superpower’ would be the resilience that many people in our team show. That could definitely be considered a kind of ‘superhero’ power for me.

Meet Marjolein and discover what makes her work so unique

Discover the journey and role of Joline Kuijt, the Head of People & Culture at 2theloo. Learn how she drives the company’s people strategy, fosters a dynamic workplace, and creates a positive culture within the organization.

How did your journey at 2theloo begin, and what attracted you to your current role?

After nine years with my previous employer, I left with many wonderful memories in search of a new challenge. I was specifically looking for a growing organization with a role in People & Culture where I could make a significant impact. I found this as the Head of People & Culture at 2theloo. The organization’s culture immediately appealed to me: entrepreneurial, dynamic, and filled with a team radiating energy. I’ve now been working here for 1.5 years, and I can confidently say that my initial impressions were spot on! 😊

I am responsible for everything related to people and culture. This ranges from developing the people strategy and implementing priorities like performance management methodologies and a compensation & benefits framework to managing daily HR administration and everything in between. Fortunately, I don’t do this alone—I work closely with my colleague Marjolein and various team members in other countries. This makes my work incredibly enjoyable: the variety is immense, and the sense of accomplishment after a productive day is just as rewarding.

Finding the right balance between long-term planning and managing day-to-day operations. Since we’re a relatively small team, you’re often jointly responsible for everything that comes up. You handle it yourself while ensuring that larger projects keep moving forward. Additionally, working internationally presents its own (very enjoyable) challenges. I collaborate daily with colleagues from France and Belgium, navigating cultural differences, language barriers, and entirely different laws and regulations. But as I mentioned, it’s a great challenge, and my colleagues are amazing.

Reflecting on your 2theloo experience so far: what are you most proud of?

The impact that we’ve made as a People & Culture team on the organisation. Over the past 1.5 years, we’ve accomplished a lot—from creating new policies to implementing new systems, launching a P&C year program with events and training sessions, and much more. This work has truly made the impact we set out to achieve, which is visible across all departments and countries. Combined with the growth we’ve experienced as an organisation, it makes me incredibly proud of both the company and our team.

What makes 2theloo, in your opinion, a great place to work?

The freedom and opportunity to be entrepreneurial and execute your plans. You are in control of your own success. Of course, this can be challenging as it comes with significant responsibility and relies heavily on your own abilities—but I thrive on that. Additionally, what stands out to me about 2theloo as an employer is the incredible diversity among our employees. For example, in France alone, we employ people of 52 (!) different nationalities. Each employee has their own story and unique reasons for working at 2theloo. It’s not always an easy job—welcoming visitors to our locations and maintaining cleanliness every single day. That’s why we have at least one “Live My Life” day each year, where everyone at 2theloo, from the CEO to the office manager, works at one of our locations as a service employee. Next week, you’ll find me at one of our locations in the Netherlands, complete with cleaning gloves and an apron.

Most important question: who is your favorite superhero, and why?

I’d have to say Hermione Granger, because she’s the perfect combination of intelligence, bravery, and loyalty.

Meet Joline Kuijt, our Head of People & Culture

But it’s not all about function. At 2theloo we know that a great toilet break should also be a pleasant one. That’s why our washbasins come with clever touches like integrated paper towel chutes, recessed mirrors, and handy little shelves for your phone or keys. The best part? Everything is crafted from VARICOR®’s solid surface material, which means less time spent cleaning and more time enjoying a stress-free toilet break.

This approach allows us to create designs that are easy to maintain and keep spaces looking sleek, clean, and inviting.

It's all about making sure every detail contributes to a space that feels comfortable and fresh, no matter where you are.

With over 175 locations across Europe—spanning motorway rest stops, train stations, and iconic landmarks like the Notre Dame in Paris and Covent Garden in London—2theloo has turned the everyday toilet break into something extraordinary. As they like to say:

A surprisingly fun and comfortable toilet break for everyone, every time.

Thanks to our partnership with VARICOR®, the future is looking even brighter. The versatility and durability of VARICOR®’s materials ensure that 2theloo can continue creating spaces that stand the test of time. From smooth, seamless washbasins to stylish seating areas in waiting rooms, every detail is designed to make sure you feel right at home—even in the bathroom.

So, next time you find yourself at a 2theloo, remember: it’s not just a restroom—it’s a mini escape designed to make you feel good. Behind every spotless washbasin and sleek countertop is a partnership that’s as unique as the spaces they create. Here’s to many more years of clean, innovative, and enjoyable toilet breaks—thanks to 2theloo and VARICOR®!

Source: 

How a unique partnership results in a unique design

The story behind our successful partnership with Varicor

I joined 2theloo in the summer of 2022. What truly drew me in was the fact that we provide a service people rely on every single day. You can immediately see the impact of your work, and it’s an opportunity to make a real difference. This makes the work very tangible and rewarding. I was also excited by the international nature of the business, especially being part of a company that is growing and aims to keep expanding. On top of that, I enjoy building a close-knit and enthusiastic team. We’re professional yet approachable, and every day we work together to improve just a little bit more for our customers.

As CEO, I’m ultimately responsible for everything that happens at 2theloo. Of course, I don’t do this alone—I collaborate with a fantastic team of colleagues who each bring their own expertise to the table. My focus is primarily on driving the growth of the company, both in the Netherlands and internationally. We achieve this by opening new locations, forging partnerships, and continuously enhancing our daily service for customers.

The biggest challenge lies in balancing the daily operations with the many exciting opportunities that come our way. It’s about striking the right balance between improving our service for customers every day and pursuing growth opportunities, such as smarter data usage and implementing AI. Essentially, it’s a matter of managing the balance between working in the business and working on the business.

Looking back at your time with 2theloo so far, what are you most proud of?

There are two things I am particularly proud of.

First, I’m incredibly proud of all our colleagues across different countries who ensure that our customers enjoy a comfortable restroom experience every single day. It’s often demanding work, and they deserve tremendous recognition for their dedication.

Second, I’m proud of the growth we’ve achieved as a company over the past two years. Together, we’ve made significant strides. Key milestones include renewing our partnership with CircleK/Total in Belgium and securing a long-term contract with the Belgian Railways in 2023.

The culture at 2theloo is highly entrepreneurial and internationally focused.

We operate with short communication lines, have a scale-up mentality, and provide ample space to implement your own ideas. It’s a place where you truly get the opportunity to make things happen and drive meaningful change.

And now, the most important question: who is your favorite superhero, and why?

I don’t have one specific favorite superhero, but from a business perspective, I find a lot of inspiration in Howard Schultz, the founder of Starbucks. His book 

 is an excellent read and filled with insights that resonate with me. What stands out is how he built a company centered around human connection, passion, and collaboration towards a shared goal. His quote, 

“Success is best when it’s shared,”

The story behind our CEO, Chris Meijers, and his vision for 2theloo.

Meet our CEO, Chris Meijers.

At the end of 2023, BREAK Autohof became home to the country’s third 2theloo facility—a breath of fresh air in terms of what a roadside stop can be. This addition is part of a broader project led by the NANZ Group to create one of Europe’s most modern service areas.

Located near Hamburg, the revamped Evendorf Service Area offers more than just a place to fuel up. With electric vehicle charging points, a hotel, a shop, and food options, it’s a hub for modern travelers. At its heart is the 2theloo facility, a concept that’s setting a new standard for public spaces.

2theloo, a Dutch company known for its innovative "pay-per-use" model, has built its reputation on offering facilities that prioritise cleanliness, accessibility, and smart design. For their flagship project in Germany, they partnered with 

, a global leader in sanitary technology, to make Evendorf truly stand out.

2theloo and Geberit share a vision: creating spaces that are practical, welcoming, and environmentally conscious. Their collaboration at Evendorf highlights this synergy. Here’s how Geberit’s solutions brought the project to life:

TurboFlush toilets from the Geberit ONE line ensure thorough cleaning with minimal effort. Their innovative design reduces the time and resources needed to keep everything spotless.

Rimless Preda urinals save water and are easy to maintain, thanks to accessible control electronics.

Touchless taps, mounted on the wall, combine sleek design with functionality, helping reduce water use while keeping surfaces easy to clean.

By combining Geberit’s technical expertise with 2theloo’s focus on user experience, the Evendorf facility offers visitors a seamless and enjoyable stop.

The secret lies in shared priorities. Chris Meijers, CEO of 2theloo, pointed out that working with Geberit was effortless because both companies emphasise sustainability, reliability, and a commitment to creating spaces that people actually enjoy using. Their collaboration ensures that Evendorf can handle heavy use — serving roughly 900 visitors on weekends and 250 on weekdays—without compromising on quality.

Geberit also prepared the facility for the future, integrating technologies like Geberit Connect to support long-term maintenance and performance tracking.

Evendorf: A glimpse into the future of travel stops


With Evendorf, 2theloo and Geberit prove that even everyday spaces can be transformed into something extraordinary. Their attention to detail and focus on creating a better experience for travellers sets a new benchmark for roadside facilities.

So, the next time you’re cruising down the A7 near Hamburg, take a break at Evendorf. It’s not just a pit stop—it’s a reminder that innovation and care can make all the difference, even in the little things.

Source: 

How 2theloo and Geberit transformed the Evendorf toilet break

2theloo x Geberit: Partners in Sanitation

Circle K expands its partnership with 2theloo by opening the 7th location in Belgium at Lichtenbusch. Discover how this new facility enhances traveler experience with clean, accessible, and innovative toilet solutions

The renovated facilities have been completely modernised by 2theloo, a European leader in public toilet solutions. Their focus is on hygiene, accessibility and a pleasant experience for visitors.

We want to make every toilet visit something surprisingly fun and comfortable.

Didier Dubois stresses the importance of cooperation:

At Circle K, we strive for exceptional service at every moment of the journey. By partnering with 2theloo, we offer our customers a refreshing and hassle-free pit stop.

With previous successful openings, such as at Circle K Nivelles, the partnership is already proving effective. A further 10 locations will be renewed by the end of 2024, further strengthening Circle K's position as the market leader in convenience and comfort on the move.

This location at Circle K/ Total Energies Lichtenbusch now offers travellers a quality stopover and underlines the ambition of Circle K and 2theloo to raise the bar for facilities along Belgian motorways.

Circle K opens 7th 2theloo location in Belgium: Lichtenbusch

2theloo opens 7th location at Circle K / Total Energies this year in Belgium: Lichtenbusch

I discovered the job posting online and was immediately drawn to the fun and human-centred spirit of the company. I quickly climbed the ranks, starting as a junior manager overseeing a single site and then managing several others. Today, I serve as an Operations Assistant. What I appreciate most about 2theloo is that it gives everyone the chance to demonstrate their skills. What excites me about my current role is being close to the staff—listening to them and finding solutions together—while also maintaining close contact with upper management. I feel valued as part of the team and enjoy engaging in operational, strategic, and administrative discussions.

My role as an Operations Assistant is highly varied. I work from home, but I also visit different sites, which is perfect for me because I love to travel. When I work remotely, I handle administrative requests from staff and management. I also assist my colleague, the Operations Manager, with tasks such as preparing weekly reports on worked and planned hours. This role allows me to grow daily, gaining both experience and new skills.

My biggest challenge is helping managers become more autonomous and independent. But that's not the only one. Currently, I’m involved in recruitment, something I had never done before in my career. It forces me out of my comfort zone, which I absolutely love! I don’t like sticking to already-acquired skills. I enjoy learning new things and being thrown into situations where I have to figure things out on my own. Thankfully, I have excellent "lifeguards" by my side to guide me when needed.

Looking back on your experience at 2theloo so far, what are you most proud of?

I’m most proud of my growth and the development of my skills.

In your opinion, what makes 2theloo a great place to work?

I feel comfortable at 2theloo; I feel valued and recognised. The company places a strong emphasis on the human aspect, which I deeply appreciate. It pushes us and supports us in building and validating our competencies.

The most important question: who is your favourite superhero and why?

Since I was little, I’ve been a fan of Wonder Woman. She’s humble, never admits defeat despite doubts, and always rises from her battles without retreating. I’ve always found inspiration in this fictional character.

Melissa's journey at 2theloo: growth, challenges, and passion

Meet Melissa: A journey of growth and passion at 2theloo

New neighbours at Brussels Central! 2theloo brings a surprising twist to the royal lodge with its unique and innovative toilet concept. Discover the change today!

This luxurious room, complete with gold details, marble and a majestic red carpet, was built especially for King Baudouin in 1952. Despite its splendour, the room was rarely used and mainly acted as a time capsule of a bygone era. Until now, because new neighbours are coming!


In cooperation with SNCB, 2theloo may manage the sanitary facilities in major Belgian stations in the coming years. A visit to our toilets costs 1 euro, but in return we guarantee a surprisingly fun and comfortable experience. And let's be honest: besides the stately royal lodge, our place in Brussels-Central brings a touch of humour. Because say it yourself, a station in a city where Manneken Pis rules the roost deserves a good dose of toilet fun.

For us, it is an honour to contribute to the comfort of travellers at this special location. We make sure that everyone, from commuters to tourists, leaves the station experience just that little bit nicer and fresher. Perhaps the king will one day spot our surprising approach, although it seems he prefers his palace car to the platform, but never say never.

 during their travel. So will we see you at Brussels Central soon? Toedeloe!

New neighbours in Brussels Central: a surprising twist for the royal lodge

How did your journey with 2theloo begin, and what drew you to your current role?

The first time I walked into this office was five years ago. I joined 2theloo because I was looking for a less corporate, more entrepreneurial, and hands-on environment. It was an exciting leap from Dutch Railways—an entirely different type of company. However, I already had some familiarity with the business, having been responsible for station services in the Netherlands, including public restrooms.

What attracted me most was the brand itself: a mix of practicality, humor, and a dash of fun. I love that we don’t take ourselves too seriously, which is fitting for a company in the toilet business. I also appreciate how our product is designed to brighten people’s daily routines and even surprise them—leaving them with a smile after every visit.

As COO, my primary responsibility is supporting the team in delivering a surprising and comfortable toilet break to our customers whenever they need it. At the same time, I work on continuously improving and innovating our products and organisation.

This role covers a wide range of tasks, with each day and hour bringing something different. Working in a relatively small organisation means my responsibilities can shift between strategic decisions and operational tasks—something that energises me.

A mentor once told me that a leader’s role is to create an environment where others can excel at what they do best. This is a principle I strive to follow, though I’m mindful of my tendency to jump into the details myself!

We know a lot about creating clean and comfortable restrooms, but as you can imagine, we could write books about what happens at our locations (in fact, one of our employees actually did!). Someone once said, “Every customer rating is really a rating of the visitor before them.” With over 40 million visitors a year, our goal is to deliver a consistently excellent experience for all of them. While it’s nearly impossible to eliminate every outlier, we work every day to keep improving.

I also want to highlight our service managers, who are the true champions of our 2theloo locations. They work incredibly hard to make everything run smoothly, and we couldn’t do it without them. Most customers recognise and appreciate their dedication, which they often express directly to them. Sadly, there are rare exceptions. It’s important to value these hard-working individuals and show them we care!

Reflecting on your 2theloo experience so far, what are you most proud of?

Five years might seem short, but in the history of 2theloo, it’s significant. I’m proud of how we navigated the challenging times during the COVID-19 pandemic. Seeing our shops empty of visitors was a tough sight. Despite this, we managed to retain most of our team, support our partners, and innovate so we could bounce back stronger.

I also enjoy the smaller moments. Recently, we found a way to combine AI, quirky facts (something I personally love), and a toilet visit at 2theloo. Curious to see it? Visit one of our newly renovated locations, such as those at Belgium Railways, and experience it yourself!

What makes 2theloo a great place to work?

You might need to be a little unconventional to enjoy working at a toilet company—and that’s reflected in our team. We’re incredibly diverse and open-minded, which creates a dynamic and fun culture. I also appreciate the down-to-earth mindset, which I think has a distinctly Dutch touch: “just act normal” and don’t take ourselves too seriously.

Most important question: Who is your favourite superhero, and why?

Growing up, I was a huge fan of Tintin—a curious, adventurous, and hands-on journalist and problem solver. I also admired the artwork in his stories. Reading them again with my son, I’ve realised some aspects haven’t aged well, but I still try to hold onto Tintin’s positive traits.

In real life, there are many people I admire for different reasons, both big and small. It’s hard to pick just one, but it’s a good reminder to express appreciation for those around us more often!

Employee Spotlight: Wouter de Koning

Meet Wouter de Koning: our chief operations

Meet Wouter de Koning: our chief operations.

Discover how 2theloo transforms travel experiences with clean, eco-friendly restrooms. From road trips to city adventures, find comfort and convenience on your journey.

The challenges of finding clean restrooms while travelling

We've all been there: you're on a road trip, enjoying the journey, when nature calls. Suddenly, you're on the lookout for a decent place to stop. Will it be clean? Will it be open? It's a common worry that can turn a fun trip into a stressful one.

City trips have the same problem: you're exploring a busy city, taking in the sights, when you need to go. Now you're trying to find a public bathroom that doesn't make you want to hold it in forever. It's a situation that can put a damper on even the most exciting city adventures.

That's where we come in, ready to help travellers everywhere. We've taken public restrooms and made them better. No more worrying as you open a bathroom door. We've turned public toilets into clean, comfortable spaces.
With our facilities across Europe, we offer a great solution to the old problem of finding a good restroom while travelling. We're committed to cleanliness and hospitality, so you can count on a nice experience every time. It's like finding a nice surprise when you least expect it.

Exploring cities with ease: Our city locations

City explorers, good news! Our locations are spread throughout major European cities, offering a nice break from the busy streets. No more rushing into crowded cafes and feeling like you have to buy something just to use the bathroom. With us, you can confidently explore the city, knowing that a clean and comfortable restroom is always nearby.
These city stops are more than just toilets – they're a brief escape from the city buzz. Step inside, and you'll find yourself in a surprisingly nice place that might make you forget you're in a public restroom. It's a small comfort that can make a big difference in your city adventure, letting you focus on enjoying the sights rather than worrying about where to find the next decent bathroom.

Eco-friendly and clean: Our commitment to good facilities

These days, being clean isn't enough – we need to be kind to the environment too. We get this and have made being eco-friendly a big part of what we do. Our facilities are designed with the environment in mind, from water-saving toilets to energy-saving lights. It's a commitment that lets you take care of your needs without worrying about the planet.
But don't think that being eco-friendly means we're any less clean. We've found a way to be both clean and green. We clean thoroughly to make sure each visit feels fresh while using products that are good for the environment. It's the best of both worlds – clean bathrooms that are also good for the planet.

From Road Trips to City Adventures: How 2theloo Makes Your Journey Better

How did your adventure at 2theloo begin, and what attracted you to your current position?

My trip began with two exceptional human encounters: those with our Head of Operations and our COO, followed by a fantastic team in Amsterdam. My central role in daily management became immediately apparent. The challenge presented to me was significant: to collaboratively build 2theloo's activity within our NMBS project in Belgium. Drawing upon my experience in operations, trade, and client relations as an entrepreneur and project manager across various sectors, I was drawn to my current position due to its autonomy and the trust it entailed. We had a market to create, necessitating site development, renovation, team building, and the strengthening of our relationship with NMBS.

I am responsible for all operations at our sites located in NMBS stations throughout Belgium, which entails planning and controlling operational processes. Team management is a significant aspect of my role. My main tasks include:

Managing human, financial, and material resources required for operations;

Developing and implementing operational strategies in collaboration with our teams at the Amsterdam headquarters;

Ensuring quality and compliance with 2theloo standards;

Managing relationships with clients and suppliers;

Problem-solving: identifying and swiftly resolving issues by collaborating with team members to find effective solutions;

Analysing performance in terms of quality and planning, always in collaboration with our internal teams.

My greatest challenge is to consolidate teams and prioritise customer satisfaction by providing optimal services tailored to our high-quality standards. This entails not only establishing strong and well-coordinated teams but also developing solutions that precisely meet our customers' expectations.

I take immense pride in having contributed to the construction and enhancement of our operational processes and the formation of exceptional teams in the field. This hard work has not only bolstered our operational efficiency but also fostered an environment where every team member can flourish and excel in their role. Collaborating closely with my colleagues, I've witnessed the tangible results of our efforts, which fills me with satisfaction.

Our company, despite its many years of market experience, maintains the dynamic spirit characteristic of startups/scale-ups. We are constantly seeking improvement, questioning our practices to better adapt to consumer demands, and bringing forth new innovations. This approach drives us to creatively introduce new concepts, thereby staying aligned with market developments and the evolving needs of our customers.

The most important question: who is your favourite superhero, and why?

I don't have just one hero but many. My heroes are the individuals, whether anonymous or not, who work tirelessly every day, whether in the shadows or in the limelight, to deliver quality service at our sites. Their dedication and commitment are the cornerstone of our success, as they tirelessly strive day in and day out to meet our customers' needs.

An Inspiring Journey: Thierry Gallo de Haro's professional growth with 2theloo

Employee Spotlight: Thierry Gallo de Haro | Operations Manager Belgium

How did your journey with 2theloo begin, and what attracted you to your current position?

On a Saturday during the "Bokkentocht" in May 2023, I spoke with my cousin Koen Theeuwes. He asked if I was still enjoying the job I had been doing for 25 years. I told him that I was looking for a new challenge, but nothing had come my way yet. That’s how the ball started rolling, and since September 1, 2023, I have been the Field Coach at 2theloo. What attracted me most to my current role is the constant communication required to achieve even better results. Additionally, there are plenty of opportunities for self-development.

I try to enthusiastically engage the staff of our partners during training to ensure the best possible cleaning of the 2theloo facilities. I am not afraid to roll up my sleeves and help out as well. I believe we must work together to achieve our goals.

The biggest challenge in my current role is balancing the needs and perspectives of everyone involved, understanding that I can't always make everyone happy. Sometimes, despite good ideas, you have to disappoint people. It's crucial to have empathy for both sides of any issue.

Looking at your 2theloo experience so far: what are you most proud of?

I am most proud of my ability to adapt to circumstances, make them my own, and strive to improve or at least get the most out of them. I am also working on creating a cleaning checklist, which is expected to be rolled out soon, aiming to further elevate our cleaning standards.

The most important thing is, of course, that it helps me pay my bills ;) but a pleasant and safe work environment with people who help you when needed is also incredibly valuable. The freedom to bring out the best in yourself is something that greatly appeals to me.

I don’t really have a superhero, but if I had to name someone, it would be my wife. She allows me to be who I am, encourages me, listens to me, and often gives me that extra push or, if needed, a brake to help me achieve my best.

From new challenge to successful coach: the journey of Rick Wiersma at 2theloo

Employee Spotlight: de reis van Rick Wiersma bij 2theloo.

Employee Spotlight: Rick Wiersma's journey at 2theloo.

Our toilet concept is accessible for everyone and made from high-quality, reusable materials. The design enhances the relaxed atmosphere at our locations. Together, we can take the visitor experience at your location to the next level.

Your daily dose of toilet news.