How did your journey with 2theloo begin, and what attracted you to your current position?

As the Manager of 2theloo in the UK, I began my journey with a clear mission: to ensure the provision of high-quality service in accordance with the schedules and demands of Covent Garden market. Operating seven days a week for approximately twelve hours a day, I was attracted to the challenge of maintaining a high standard of hygiene and customer service, while complying with British market regulations. The trust and support from 2theloo, especially being the only store operating in the UK, made me feel committed to ensuring administrative, operational, personnel, and customer service aspects were upheld at the highest level.

Can you tell us more about your responsibilities within the company?

My responsibilities include ensuring that our service meets the high standards expected in Covent Garden. This involves maintaining a high standard of hygiene, quality in customer service, and compliance with market regulations. Additionally, I focus on maintaining good relationships with all associates and parties, keeping a motivated and engaged team, and ensuring that our operations run smoothly. Administrative duties, operational oversight, and personnel management are all crucial aspects of my role.

What is your biggest challenge in your current role?

The biggest challenge in my current role has been navigating the complexities of Brexit and the COVID-19 pandemic. Ensuring that our store continued to operate smoothly during these periods required constant adaptation to changing regulations and conditions. Keeping our team safe and providing adequate service during the pandemic, while maintaining our standards of quality, was particularly challenging.

Looking at your 2theloo experience so far: what are you most proud of?

I am most proud of our team’s resilience and adaptability. Despite the challenges posed by Brexit and the pandemic, we managed to keep the store operational and continued to develop steadily. Ensuring our team’s safety and maintaining high service standards during such uncertain times is an achievement that stands out.

What makes 2theloo, in your opinion, a great place to work?

2theloo is a great place to work because of the trust and support it offers its employees. The company values its most important resource—people—and this is reflected in the way it supports and motivates its team. The constant renewal and development within the company, adapting to social changes without losing sight of our core values, make it a dynamic and fulfilling place to work.

Most important question: who is your favourite superhero, and why?

My favourite superhero is Wonder Woman. She embodies strength, resilience, and compassion, qualities that I strive to bring into my professional life. Wonder Woman’s ability to overcome challenges and her dedication to justice and equality resonate with my personal values and the principles I uphold in my role at 2theloo.

An Inspiring Journey: Esther Peralta's professional growth with 2theloo

Employee Spotlight: Esther Peralta | Senior Shop Manager Covent Garden

My journey with 2theloo began on June 21, 2020, when I started as a Shop Manager in Rotterdam Alexandrium. Arriving from Portugal, I was eager for new experiences, diverse cultures, and the opportunity to connect with people from different nationalities. These aspirations aligned perfectly with my role at 2theloo, which offered a dynamic and multicultural work environment that has enriched my professional journey.

As the Senior Shop Manager for 2theloo in the Netherlands, I oversee two operational spaces. My responsibilities include strategic planning, prioritising customer satisfaction, ensuring effective communication, and fostering hospitality. I lead and manage teams, ensuring we provide high-quality service that meets the demands of our customers. Additionally, I have been involved in training and coaching roles, particularly during my time in Belgium as a Field Coach.

The biggest challenge in my current role is maintaining a consistent high level of service across multiple locations while adapting to the unique demands of each site. Balancing strategic planning with day-to-day operations and ensuring that my team remains motivated and customer-focused requires continuous effort and dedication.

I am most proud of my professional growth and the milestones I've achieved within 2theloo. A highlight was my immersion experience in Belgium in 2023, where I worked as a Field Coach across three cities. This opportunity not only broadened my knowledge and skills but also significantly contributed to my career development. Being promoted to Senior Shop Manager and successfully managing multiple locations is another proud accomplishment.

2theloo is a great place to work because of its diverse and multicultural environment, which fosters personal and professional growth. The company supports its employees' aspirations and provides opportunities for development and career advancement. The collaborative and inclusive culture at 2theloo has been fundamental in shaping who I am today, both personally and professionally.

An Inspiring Journey: Rosa Rodrigues' professional growth with 2theloo

Employee Spotlight: Rosa Rodrigues | Senior Shop Manager for 2theloo

As part of this partnership, 2theloo will modernise the facilities and ensure they meet the highest standards of hygiene, accessibility and user experience.

We look forward to putting our more than 13 years of experience of operating public toilets to use as we embark on this job with our esteemed partner, Circle K. At 2theloo, we believe that every toilet visit should be surprisingly fun and comfortable for everyone, every time. This renewed collaboration will allow us to offer a new level of convenience to travellers throughout Belgium.

At Circle K, we aim to provide exceptional service to our customers at every touchpoint. By partnering with 2theloo, we are improving our toilet facilities so travellers can be sure of a comfortable and refreshing toilet visit during their journey through Belgium.

The project has already started: at Circle K Nivelles, towards Brussels and Mons, the renovated facilities are now in use. In the course of this year, 15 more shops along the motorways will be renovated, allowing motorists and travellers to enjoy a comfortable pit stop.

It is clear that 2theloo and Circle K are determined to raise the bar for convenience and comfort along Belgian motorways.

2theloo and Circle K Belgium join forces again for revamped toilet facilities along Belgian motorways 

2theloo and Circle K Belgium extend cooperation along Belgian motorways 

Find out how Rick van Dijk, as Formula & Project Manager at 2theloo, develops innovative concepts and pioneering projects to transform the toilet experience. Read his inspiring story and challenges.

From the very beginning, I was familiar with 2theloo when the first location opened in Kalverstraat. As a Formula Manager at Capi-Lux, I was immediately captivated by the striking and surprising concept. When I saw on LinkedIn that 2theloo had won a significant tender, I seized the opportunity. After contacting Loes Rhebergen, the discussions began, and I was able to start as Formula & Project Manager on September 1st. To this day, I have no regrets about taking this step.

In my role, I am responsible for developing and implementing new and existing concepts for 2theloo. This includes further developing our modular model, integrating digital tools, and creating entirely new concepts like our 'unstaffed' model. I oversee the construction and delivery of these projects and am responsible for budget, quality control, and planning, in close collaboration with our building & construction team.

The biggest challenge is to make a toilet visit a surprising experience for less money. This means optimizing construction processes, finding new materials and methods, and generating new revenue streams, for example, through retail or advertising. Despite the rising costs in the construction sector, I enthusiastically take on this challenge with my team.

I am particularly proud of the realisation of our new retail presentation concept in Utrecht HC and Antwerp, the facade of our flagship store in Antwerp, and our interactive digital washbasin for children and adults, including the surprising voucher deals.

What I find immensely appealing is that we can quickly switch gears and achieve a lot with a small team. Everyone works from the same core values: we care, we surprise, and we deliver. This motivates and inspires us to challenge and strengthen each other. This makes 2theloo not only a great place to work but even the best for me!

Most important question: who is your favorite superhero, and why?

That's a tough choice because I have several. My parents are my biggest heroes because they have shaped who I am. From my passion for playing guitar, Jimi Hendrix is a huge inspiration; no one plays the instrument like he does. Daily, I find inspiration and surprises from various heroes who continuously help me learn and grow.

In the spotlight: Rick van Dijk

Rick van Dijk - Formule- & Project Manager at 2theloo | Innovation and Passion

Employee Spotlight: Rick van Dijk - Formule- & Project Manager at 2theloo

This flagship 2theloo location in Antwerp-Central is the first fully renovated toilet concept under the new contract between 2theloo and NMBS. The toilets are accessible to everyone 24/7 and offer a range of amenities, including night toilets and specially adapted toilets for young families and people with disabilities.

In addition to the essentials, a retail wall with relevant items has been installed where visitors can take advantage of exclusive discounts i.c.w. the entrance voucher, which is also valid at partners in the station. The location will also showcase 2theloo's refreshed brand identity and offer a range of digital communication options that make the customer journey comfortable and surprisingly enjoyable.

We believe in creating a toilet concept that not only meets but exceeds the expectations of our visitors. A visit to the toilet should not only be comfortable but also surprisingly fun. That is why we are very proud of the opening of this flagship location at Antwerp Central Station. These renovated toilet facilities are fully in line with our sharpened brand identity and contemporary vision on toilet facilities and we are therefore delighted to continue our cooperation with NMBS in this way and look forward to offering travelers a unique toilet experience in Antwerp-Central.

Comfortable and clean sanitary facilities are among the most important expectations of our travelers. SNCB is therefore very pleased with the opening of the new toilet facilities in one of the country's largest stations. This is a contemporary, clean room that is also fully accessible to travelers with reduced mobility and is also adapted to the needs of young families.

The opening of 2theloo's flagship location at Antwerp-Central station marks an important step in the pursuit of improved sanitation facilities and increased traveler satisfaction in Belgian train stations.

2theloo opens flagship location at Antwerp Central Station 

Introducing Niels Sijtsma, our New Business Manager at 2theloo. With a passion for commercialising groundbreaking products and services, Niels embarked on his journey with 2theloo last November. 

In his role, Niels shoulders the responsibility of establishing "turnstile as a service" as a well-known concept in the access service market. His primary challenge lies in making 2theloo's innovative solutions a recognised and sought-after choice for diverse locations. Despite the challenges, Niels takes pride in the successful collaborations his team has secured at iconic locations across Europe, with exciting developments yet to be unveiled.

On a personal note, Niels cites his father as his favorite superhero, attributing his inspiration to valuable life lessons and encouragement to make the most out of life. As we delve into Niels Sijtsma's role and experiences at 2theloo, we anticipate continued success in his endeavors and eagerly await more exciting collaborations on the horizon.

Thank you for joining us today, Niels. Let's start by learning a bit more about you. How did your journey with 2theloo begin, and what attracted you to the role of New Business Manager?

It's a pleasure to be here. I joined the 2theloo family on November 15, 2023. What drew me to the role of New Business Manager was the exciting opportunity to commercialize new products and services within 2theloo, particularly the innovative access solutions we're introducing to the market.

That sounds fascinating. Can you tell us more about your responsibilities at 2theloo and the recent developments in the company?

Certainly. As the New Business Manager, my main responsibility is to market our new products and services commercially. Recently, we've expanded our offerings to include access solutions, and we're now deploying these solutions beyond our regular markets. This includes major tourist attractions and places with high footfall.

It seems like an exciting venture. What would you say is your biggest challenge in your current role?

The primary challenge is establishing "turnstile as a service" as a well-known concept in the access service market. It's about making our innovative solutions a recognized and sought-after choice for various locations.

Moving on to your achievements, what are you most proud of in your role at 2theloo?

I take immense pride in the fact that our team has successfully secured some fantastic collaborations at iconic locations across Europe in a relatively short period. Unfortunately, I can't share all the details just yet, but there's more to come soon.


We look forward to hearing more about those collaborations. Now, what makes 2theloo a great place to work, in your opinion?

It's the people and the transparent communication at 2theloo that make it a fantastic workplace. The balance between having fun, achieving high performance, and personal responsibility is just right. It creates a positive and dynamic environment where everyone can thrive.

Finally, on a lighter note, who is your favourite superhero, and why?

My favourite superhero is my father. He taught me valuable life lessons, encouraging me to make the most out of life and be the best version of myself. His guidance has been my source of inspiration.

That's a beautiful choice. Thank you, Niels, for sharing insights into your role and experiences at 2theloo. We wish you continued success in your endeavours.

Meet our New Business Manager Niels Sijtsma

Meet Niels Sijtsma: our New Business Manager.

Employee Spotlight: meet our New Business Manager Niels Sijtsma

From today, you will experience a renovated toilet experience in the heart of Hoog Catharijne, Utrecht. 2theloo, for many years the trusted place to visit the toilet in this shopping centre, proudly unveils the renovated toilet facility in the vibrant mall.  

2theloo has carefully renovated the existing location near the food court and car park and aligned it with the refined brand identity and contemporary toilet experience for visitors to the mall. Visitors not only get access to a refurbished and contemporary toilet experience, but also receive a discount on a product from the refurbished retail assortment with the entrance voucher.

Some digital elements have also been added, including smart applications in the mirrors and new visuals that enhance the modern look of the revamped space. The introduction of new smart entrance gates, developed in collaboration with partner TSG, highlights the commitment to an advanced and effortless user experience.

Naturally, we are very proud of this renovated toilet facility in the Hoog Catharijne shopping centre. A location that matches our sharpened brand identity and contemporary vision on toilet facilities. We believe in creating a toilet concept that not only meets but exceeds our visitors' expectations. Going to the toilet should not only be comfortable but also surprisingly fun. At this renovated location in Utrecht, these principles come together wonderfully.

Dutch company 2theloo operates over 175 public toilets at motorway service stations, shopping centres, train stations across Europe, as well as iconic tourist destinations such as Notre Dame and the Louvre in Paris, and Covent Garden in London.

As the European market leader, the company is known for providing surprisingly fun and comfortable toilet experiences. Founded in 2011, 2theloo has expanded its reach to more than eight countries, serving more than 35 million visitors annually with its leading toilet concept.

For further information, visual material or interview requests, please contact Michiel Stock, Head of Marketing & Communications at 2theloo, via email at michiel.stock@2theloo.com, phone at +31(0) 6 10 95 70 73 or visit our website at www.2theloo.com.

2theloo unveils renovated toilet facility in bustling shopping centre of Hoog Catharijne, Utrecht.

Vincent takes on the challenging yet rewarding responsibility of overseeing both the strategic and day-to-day operations across company-owned sites and those operated by 2theloo's valued partners. His mission revolves around creating a robust structure and implementing efficient processes to ensure the continuous and smooth operation of the business.

Vincent acknowledges the enjoyment and freedom that come with designing the operational model at 2theloo. However, he candidly shares that pioneering can be time-consuming. Despite the challenges, Vincent's commitment to innovation and improvement remains unwavering.

Vincent's pride extends beyond the operational intricacies. Foremost, he celebrates the dedicated teams that consistently craft delightful experiences for 2theloo's guests. Additionally, Vincent highlights the significant milestone of successfully opening 12 sites at the NMBS railway stations in Belgium—a testament to his leadership and the collective efforts of the entire 2theloo team.

For Vincent, 2theloo's greatness as a workplace is rooted in the company's entrepreneurial mindset. This mindset not only empowers each individual within the organization but also fuels a commitment to strengthening the business proposition continually. Beyond business, 2theloo prioritizes the development of its colleagues' competencies. Vincent emphasizes that these elements are fostered within a casual environment, creating a workplace where fun is always on the agenda.

Vincent Herfst's journey at 2theloo reflects the dynamic and innovative spirit that defines the company. Through strategic leadership, dedication to excellence, and a commitment to employee empowerment, Vincent contributes significantly to making 2theloo a thriving and enjoyable place to work.

Employee Spotlight: Vincent Herfst - Head of Operations at 2theloo

2theloo and the Belgian Railways have announced a new partnership to enhance passenger experience with improved restroom facilities across train stations. Learn more about this exciting collaboration.

SNCB wants to offer its customers a pleasant station experience and is constantly investing in this. To give concrete form to this vision, the 2theloo concept was chosen after a European call for tenders to operate the sanitary facilities for the next eight years.

The operation of the sanitary facilities in the stations Antwerp-Central, Mons, Bruges, Brussels-Central, Brussels-North, Brussels-South, Charleroi-Central, Ghent-Sint-Pieters, Kortrijk, Leuven, Liège-Guillemins, Mechelen, Namur and Ottignies will henceforth be entrusted to 2theloo, which has the experience and expertise in this field.

This partnership is an excellent opportunity to strengthen our presence in Belgium and continue our mission to provide clean, modern and pleasant toilets in high-traffic areas such as train stations and vibrant city neighbourhoods. We look forward to the start of this new partnership with Belgian Railways.

In the coming months, sanitary facilities will be gradually remodelled, with partial or complete renovations. Night toilets will also be installed. All facilities will be accessible to persons with reduced mobility.

Thanks to this new partnership, SNCB can offer its passengers a quality service and guarantee hygienic and modern sanitary facilities.

A practical and professional service for travellers

The new toilet concept includes extended opening hours, an intercom available 24/7, staff that can be flexibly deployed based on how busy the station is (such as during events), thorough cleaning and numerous amenities for a practical and comfortable service.

Entry will be free for children smaller than 1.20 metres. Other travellers will pay 1 euro and receive a discount voucher that they can use at various shops in the station.

The new concept uses up to 50% less energy and water, 35% less paper and 60% less soap than today. The service provider is also taking measures to offset CO2 emissions. As a result, sanitary facilities in these 14 stations will be completely CO2 neutral.

For instance, water dosing and recycling systems will be used. When available, rainwater will also be used. Dispensing systems will help reduce consumption, and soap and cleaning products will be environmentally friendly. Finally, maintenance-friendliness has also been considered in the design.

Special attention to families and people with reduced mobility

Disabled persons and families will be able to count on extra service and attention.

The various toilets will have a separate area with a children's toilet, a microwave oven, an ergonomic chair for breast or bottle feeding and a changing table for changing babies.

The sanitary facilities will also be adapted for people with reduced mobility, with adapted toilets, more space, a sliding door, washbasins at the right height and an alarm button to call for help. Contrasting colours will be used for the furnishings and guide lines will be installed for the visually impaired and blind.

2theloo & the Belgian Railways announce cooperation

2theloo & the Belgian Railways announce cooperation.

2theloo, the leading provider of high-quality toilet breaks, is proud to announce the opening of the iconic public lavatory at La Madeleine in Paris. The prestigious facility has been restored to its original grandeur, offering visitors a unique and unforgettable restroom experience.

For over a century, these public toilets have been an integral part of Parisian culture, and they have now been listed as a historic building, since 2011 when they closed. With meticulous restoration efforts, the lavatory has been fitted out in art nouveau and early art deco style with the finest materials, including varnished mahogany woodwork, stained-glass windows, ornate ceramics, mosaics, brass taps, and floorto-ceiling tiles.

We are thrilled to be a part of this exciting project and to bring our expertise in high-quality restroom experiences to such an iconic location. Our aim is to provide a restroom experience that is both functional and downright enjoyable, and we believe that these new facilities at La Madeleine do just that.

Located in the heart of Paris, the lavatory at La Madeleine is easily accessible to tourists and locals alike. The facilities are open every day from 10 am to 6 pm, providing visitors with ample time to experience the grandeur of the newly renovated public toilets.

We are delighted to partner with Mairie de Paris to bring these prestigious public toilets back to life. These facilities have a rich history and are an important part of the Parisian cultural landscape, and we are thrilled to be able to share them with visitors once again.

2theloo is committed to providing visitors with a unique and enjoyable restroom experience, and the public toilets at La Madeleine are no exception. Even the 

2theloo and Mairie de Paris celebrate the opening of the iconic public lavatory at La Madeleine in Paris.

Lavatory de Madeleine

Lavatory de Madeleine: Restored Paris public loo worth every penny

As Chief Operating Officer of 2theloo, it is Wouter de Koning’s task to provide visitors with the ultimate toilet experience. And with the new toilet concept, things are heading in the right direction. The innovative facilities are maintenance-friendly, clean and provide peace of mind. Always with a smile!

2theloo has been around for a while now. Could you explain the evolution of the company?

Most people know 2theloo from the toilet shop on Amsterdam’s Kalverstraat, which we opened ten years ago. A somewhat garish concept with big visuals and with a strong focus on the experience. We have learned a lot from this. Building a solid toilet, keeping it operational for seven years and ensuring a pleasant experience is an art that we have mastered. The new concept is modular and slightly less striking in graphic design, but it remains a true experience!

The balance between a memorable customer experience and hygiene, easy maintenance and durability. The trade-off between these elements is made with every decision: a waterless urinal consumes the least water, but that smells less good and leads to blockages. In that case we give way to the experience. Another example is the durable hand dryer. As they are very unsanitary and noisy, we found a way to use single-folded paper towels in a smart way: people always take two, which means that they don’t have to be that thick – thus, less paper consumption. Also, we mix the soap with air and toilet paper goes per sheet.

What place does such a dull subject like operational excellence have within the 2theloo team?

Why dull? Comfort in the smallest room appeals to the imagination, because everyone goes to the toilet. And thinking every day as a team about how to improve a customer experience leads to interesting conversations. How much toilet paper is used, which cubicle fits our range of customers best, how long does an average toilet visit last. By having these conversations the experience comes to life!

As a result of our easy-to-operate approach we’ve noticed that are sites are easier to clean. We’ve connected the water tap to the wall, which prevents calcium deposits, and we’ve built a sink and a toilet without sealant seams and edges. When flushing, a vortex is created, which means less water and more power. And, very important, we ensure that defects are repaired quickly.

How does ‘the new way of working’ relate to operational excellence?

We believe that if you give people the responsibility, they’ll take it. At 2theloo, we have a lot of employees that work on the technical side and are on the road often. That requires flexibility from both sides.

Can you give a glimpse of what the future holds for 2theloo?

Our core business is now gas and train stations, and retail, but all places where many people are or pass by are options. I think it would be nice to deliver to airports, where hygiene and comfort of toilets sometimes leave something to be desired. That requires a different model, because asking for a contribution at the airport will be difficult. But we are always open to new collaborations!

Towards operational excellence in the smallest room

As part of the partnership, 2theloo will be opening 10 new locations in Germany, starting with the BREAK Autohöfe Hamburg Nordheide set to officially open at the 28th of September. The expansion will provide more enjoyable and high-quality public restrooms for Germans and visitors to the country.

"2theloo is committed to providing a surprisingly fun and comfortable toilet break for everyone, every time, as we’ve done over more than a decade along train stations, highways and commercial areas across Europe. We're thrilled to partner with BREAK Autohöfe to expand our presence in Germany," said Chris Meijers, CEO of 2theloo. "Nanz Stiftung is a respected developer with an impressive track record, and we're confident that our partnership will bring tremendous value to both of our organizations."

The new 2theloo locations will be strategically located in high-traffic areas such as petrol stations on and off motorways, offering a range of amenities and services including clean, wheelchair accessible restroom facilities, shower cells, and - in the full concept - additional features like gift items and other relevant on-the-go essentials.

"We are excited to partner with 2theloo to bring high-quality restroom facilities to our BREAK Autohöfe," said Lars Bohnenkamp, CEO of Nanz Gruppe. "By offering a top-of-the-line restroom concept, we can enhance the overall experience of our tenants and visitors, which is essential to our mission of creating vibrant and successful commercial spaces."

The partnership between 2theloo and BREAK Autohöfe represents a significant milestone for both companies and underscores their shared commitment to providing exceptional services to customers and tenants.

Earlier this year, 2theloo announced it was expanding to 14 major stations in Belgium. "We are building the brand, we have new locations, we are making operational money again. There is a very positive vibe," Meijers said.

 is an international company that specializes in operating sanitary facilities in high-traffic locations such as train stations, highways, and busy city-centres. As the global market leader, the company is known for providing surprisingly fun and comfortable restroom experiences. Founded in 2011, 2theloo has expanded to more than 9 countries and operates approximately 175 locations throughout Europe, serving over 45 million visitors annually with its leading toilet concept.

For further information, visual materials, or interview requests, please contact Michiel Stock, Head of Marketing & Communications at 2theloo, via email at michiel.stock@2theloo.com, telephone at +31(0) 6 10 95 70 73 or visit our website at 2theloo.com.

 is a state-of-the-art Autohof concept in Germany. The first location is 40 km south of Hamburg. On a total area of over 55,000 m., truckers, business travellers, families and residents will discover one of the most modern facilities in Europe. In addition to the petrol station, you will find a wide range of shops, a selection of restaurants, a modern hotel and 150 truck parking spaces. The connected solar plant completes the picture of the new generation of Autohöfe in Europe.

For further information, visual materials, or interview requests, please contact Thorsten Neumann, Projektleiter Autohöfe at Nanz-Stiftung, via email at info@break-autohof.de or visit our website at www.break-autohof.de.

2theloo and BREAK Autohöfe announce a strategic partnership in building the ‘Autohöfe of the Future’.

2theloo expands to 10 petrol stations in Germany

Our toilet concept is accessible for everyone and made from high-quality, reusable materials. The design enhances the relaxed atmosphere at our locations. Together, we can take the visitor experience at your location to the next level.

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