As Chief Operating Officer of 2theloo, it is Wouter de Koning’s task to provide visitors with the ultimate toilet experience. And with the new toilet concept, things are heading in the right direction. The innovative facilities are maintenance-friendly, clean and provide peace of mind. Always with a smile!

2theloo has been around for a while now. Could you explain the evolution of the company?

Most people know 2theloo from the toilet shop on Amsterdam’s Kalverstraat, which we opened ten years ago. A somewhat garish concept with big visuals and with a strong focus on the experience. We have learned a lot from this. Building a solid toilet, keeping it operational for seven years and ensuring a pleasant experience is an art that we have mastered. The new concept is modular and slightly less striking in graphic design, but it remains a true experience!

The balance between a memorable customer experience and hygiene, easy maintenance and durability. The trade-off between these elements is made with every decision: a waterless urinal consumes the least water, but that smells less good and leads to blockages. In that case we give way to the experience. Another example is the durable hand dryer. As they are very unsanitary and noisy, we found a way to use single-folded paper towels in a smart way: people always take two, which means that they don’t have to be that thick – thus, less paper consumption. Also, we mix the soap with air and toilet paper goes per sheet.

What place does such a dull subject like operational excellence have within the 2theloo team?

Why dull? Comfort in the smallest room appeals to the imagination, because everyone goes to the toilet. And thinking every day as a team about how to improve a customer experience leads to interesting conversations. How much toilet paper is used, which cubicle fits our range of customers best, how long does an average toilet visit last. By having these conversations the experience comes to life!

As a result of our easy-to-operate approach we’ve noticed that are sites are easier to clean. We’ve connected the water tap to the wall, which prevents calcium deposits, and we’ve built a sink and a toilet without sealant seams and edges. When flushing, a vortex is created, which means less water and more power. And, very important, we ensure that defects are repaired quickly.

How does ‘the new way of working’ relate to operational excellence?

We believe that if you give people the responsibility, they’ll take it. At 2theloo, we have a lot of employees that work on the technical side and are on the road often. That requires flexibility from both sides.

Can you give a glimpse of what the future holds for 2theloo?

Our core business is now gas and train stations, and retail, but all places where many people are or pass by are options. I think it would be nice to deliver to airports, where hygiene and comfort of toilets sometimes leave something to be desired. That requires a different model, because asking for a contribution at the airport will be difficult. But we are always open to new collaborations!

Towards operational excellence in the smallest room

As part of the partnership, 2theloo will be opening 10 new locations in Germany, starting with the BREAK Autohöfe Hamburg Nordheide set to officially open at the 28th of September. The expansion will provide more enjoyable and high-quality public restrooms for Germans and visitors to the country.

"2theloo is committed to providing a surprisingly fun and comfortable toilet break for everyone, every time, as we’ve done over more than a decade along train stations, highways and commercial areas across Europe. We're thrilled to partner with BREAK Autohöfe to expand our presence in Germany," said Chris Meijers, CEO of 2theloo. "Nanz Stiftung is a respected developer with an impressive track record, and we're confident that our partnership will bring tremendous value to both of our organizations."

The new 2theloo locations will be strategically located in high-traffic areas such as petrol stations on and off motorways, offering a range of amenities and services including clean, wheelchair accessible restroom facilities, shower cells, and - in the full concept - additional features like gift items and other relevant on-the-go essentials.

"We are excited to partner with 2theloo to bring high-quality restroom facilities to our BREAK Autohöfe," said Lars Bohnenkamp, CEO of Nanz Gruppe. "By offering a top-of-the-line restroom concept, we can enhance the overall experience of our tenants and visitors, which is essential to our mission of creating vibrant and successful commercial spaces."

The partnership between 2theloo and BREAK Autohöfe represents a significant milestone for both companies and underscores their shared commitment to providing exceptional services to customers and tenants.

Earlier this year, 2theloo announced it was expanding to 14 major stations in Belgium. "We are building the brand, we have new locations, we are making operational money again. There is a very positive vibe," Meijers said.

 is an international company that specializes in operating sanitary facilities in high-traffic locations such as train stations, highways, and busy city-centres. As the global market leader, the company is known for providing surprisingly fun and comfortable restroom experiences. Founded in 2011, 2theloo has expanded to more than 9 countries and operates approximately 175 locations throughout Europe, serving over 45 million visitors annually with its leading toilet concept.

For further information, visual materials, or interview requests, please contact Michiel Stock, Head of Marketing & Communications at 2theloo, via email at michiel.stock@2theloo.com, telephone at +31(0) 6 10 95 70 73 or visit our website at 2theloo.com.

 is a state-of-the-art Autohof concept in Germany. The first location is 40 km south of Hamburg. On a total area of over 55,000 m., truckers, business travellers, families and residents will discover one of the most modern facilities in Europe. In addition to the petrol station, you will find a wide range of shops, a selection of restaurants, a modern hotel and 150 truck parking spaces. The connected solar plant completes the picture of the new generation of Autohöfe in Europe.

For further information, visual materials, or interview requests, please contact Thorsten Neumann, Projektleiter Autohöfe at Nanz-Stiftung, via email at info@break-autohof.de or visit our website at www.break-autohof.de.

2theloo and BREAK Autohöfe announce a strategic partnership in building the ‘Autohöfe of the Future’.

2theloo expands to 10 petrol stations in Germany

Our toilet concept is accessible for everyone and made from high-quality, reusable materials. The design enhances the relaxed atmosphere at our locations. Together, we can take the visitor experience at your location to the next level.

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