Our toilet concept is accessible for everyone and made from high-quality, reusable materials. The design enhances the relaxed atmosphere at our locations. Together, we can take the visitor experience at your location to the next level.

2theloo

2theloo unveils renovated toilet facility in bustling shopping centre of Hoog Catharijne, Utrecht.

2theloo onthult gerenoveerde toiletfaciliteit in bruisend winkelcentrum van Hoog Catharijne, Utrecht. 

2theloo inaugure des toilettes rénovées dans le centre commercial animé de Hoog Catharijne, à Utrecht.

2theloo enthüllt eine renovierte Toilettenanlage im belebten Einkaufszentrum Hoog Catharijne in Utrecht. 

How did your journey at 2theloo begin, and what attracted you to your current role?

After nine years with my previous employer, I left with many wonderful memories in search of a new challenge. I was specifically looking for a growing organization with a role in People & Culture where I could make a significant impact. I found this as the Head of People & Culture at 2theloo. The organization’s culture immediately appealed to me: entrepreneurial, dynamic, and filled with a team radiating energy. I’ve now been working here for 1.5 years, and I can confidently say that my initial impressions were spot on! 😊

Can you tell us more about your responsibilities within the company?

I am responsible for everything related to people and culture. This ranges from developing the people strategy and implementing priorities like performance management methodologies and a compensation & benefits framework to managing daily HR administration and everything in between. Fortunately, I don’t do this alone—I work closely with my colleague Marjolein and various team members in other countries. This makes my work incredibly enjoyable: the variety is immense, and the sense of accomplishment after a productive day is just as rewarding.

What is your biggest challenge in your current role?

Finding the right balance between long-term planning and managing day-to-day operations. Since we’re a relatively small team, you’re often jointly responsible for everything that comes up. You handle it yourself while ensuring that larger projects keep moving forward. Additionally, working internationally presents its own (very enjoyable) challenges. I collaborate daily with colleagues from France and Belgium, navigating cultural differences, language barriers, and entirely different laws and regulations. But as I mentioned, it’s a great challenge, and my colleagues are amazing.

Reflecting on your 2theloo experience so far: what are you most proud of?

The impact that we’ve made as a People & Culture team on the organisation. Over the past 1.5 years, we’ve accomplished a lot—from creating new policies to implementing new systems, launching a P&C year program with events and training sessions, and much more. This work has truly made the impact we set out to achieve, which is visible across all departments and countries. Combined with the growth we’ve experienced as an organisation, it makes me incredibly proud of both the company and our team.

What makes 2theloo, in your opinion, a great place to work?

The freedom and opportunity to be entrepreneurial and execute your plans. You are in control of your own success. Of course, this can be challenging as it comes with significant responsibility and relies heavily on your own abilities—but I thrive on that. Additionally, what stands out to me about 2theloo as an employer is the incredible diversity among our employees. For example, in France alone, we employ people of 52 (!) different nationalities. Each employee has their own story and unique reasons for working at 2theloo. It’s not always an easy job—welcoming visitors to our locations and maintaining cleanliness every single day. That’s why we have at least one “Live My Life” day each year, where everyone at 2theloo, from the CEO to the office manager, works at one of our locations as a service employee. Next week, you’ll find me at one of our locations in the Netherlands, complete with cleaning gloves and an apron.

Most important question: who is your favorite superhero, and why?

I’d have to say Hermione Granger, because she’s the perfect combination of intelligence, bravery, and loyalty.

Meet Joline Kuijt, our Head of People & Culture

But it’s not all about function. At 2theloo we know that a great toilet break should also be a pleasant one. That’s why our washbasins come with clever touches like integrated paper towel chutes, recessed mirrors, and handy little shelves for your phone or keys. The best part? Everything is crafted from VARICOR®’s solid surface material, which means less time spent cleaning and more time enjoying a stress-free toilet break.

This approach allows us to create designs that are easy to maintain and keep spaces looking sleek, clean, and inviting.

It's all about making sure every detail contributes to a space that feels comfortable and fresh, no matter where you are.

With over 175 locations across Europe—spanning motorway rest stops, train stations, and iconic landmarks like the Notre Dame in Paris and Covent Garden in London—2theloo has turned the everyday toilet break into something extraordinary. As they like to say:

A surprisingly fun and comfortable toilet break for everyone, every time.

Thanks to our partnership with VARICOR®, the future is looking even brighter. The versatility and durability of VARICOR®’s materials ensure that 2theloo can continue creating spaces that stand the test of time. From smooth, seamless washbasins to stylish seating areas in waiting rooms, every detail is designed to make sure you feel right at home—even in the bathroom.

So, next time you find yourself at a 2theloo, remember: it’s not just a restroom—it’s a mini escape designed to make you feel good. Behind every spotless washbasin and sleek countertop is a partnership that’s as unique as the spaces they create. Here’s to many more years of clean, innovative, and enjoyable toilet breaks—thanks to 2theloo and VARICOR®!

Source: 

How a unique partnership results in a unique design

The story behind our successful partnership with Varicor

I joined 2theloo in the summer of 2022. What truly drew me in was the fact that we provide a service people rely on every single day. You can immediately see the impact of your work, and it’s an opportunity to make a real difference. This makes the work very tangible and rewarding. I was also excited by the international nature of the business, especially being part of a company that is growing and aims to keep expanding. On top of that, I enjoy building a close-knit and enthusiastic team. We’re professional yet approachable, and every day we work together to improve just a little bit more for our customers.

As CEO, I’m ultimately responsible for everything that happens at 2theloo. Of course, I don’t do this alone—I collaborate with a fantastic team of colleagues who each bring their own expertise to the table. My focus is primarily on driving the growth of the company, both in the Netherlands and internationally. We achieve this by opening new locations, forging partnerships, and continuously enhancing our daily service for customers.

The biggest challenge lies in balancing the daily operations with the many exciting opportunities that come our way. It’s about striking the right balance between improving our service for customers every day and pursuing growth opportunities, such as smarter data usage and implementing AI. Essentially, it’s a matter of managing the balance between working in the business and working on the business.

Looking back at your time with 2theloo so far, what are you most proud of?

There are two things I am particularly proud of.

First, I’m incredibly proud of all our colleagues across different countries who ensure that our customers enjoy a comfortable restroom experience every single day. It’s often demanding work, and they deserve tremendous recognition for their dedication.

Second, I’m proud of the growth we’ve achieved as a company over the past two years. Together, we’ve made significant strides. Key milestones include renewing our partnership with CircleK/Total in Belgium and securing a long-term contract with the Belgian Railways in 2023.

What makes 2theloo a great place to work, in your opinion?

The culture at 2theloo is highly entrepreneurial and internationally focused.

We operate with short communication lines, have a scale-up mentality, and provide ample space to implement your own ideas. It’s a place where you truly get the opportunity to make things happen and drive meaningful change.

And now, the most important question: who is your favorite superhero, and why?

I don’t have one specific favorite superhero, but from a business perspective, I find a lot of inspiration in Howard Schultz, the founder of Starbucks. His book 

 is an excellent read and filled with insights that resonate with me. What stands out is how he built a company centered around human connection, passion, and collaboration towards a shared goal. His quote, 

“Success is best when it’s shared,”

The story behind our CEO, Chris Meijers, and his vision for 2theloo.

Meet our CEO, Chris Meijers.

From today, you will experience a renovated toilet experience in the heart of Hoog Catharijne, Utrecht. 2theloo, for many years the trusted place to visit the toilet in this shopping centre, proudly unveils the renovated toilet facility in the vibrant mall.  

2theloo has carefully renovated the existing location near the food court and car park and aligned it with the refined brand identity and contemporary toilet experience for visitors to the mall. Visitors not only get access to a refurbished and contemporary toilet experience, but also receive a discount on a product from the refurbished retail assortment with the entrance voucher.

Some digital elements have also been added, including smart applications in the mirrors and new visuals that enhance the modern look of the revamped space. The introduction of new smart entrance gates, developed in collaboration with partner TSG, highlights the commitment to an advanced and effortless user experience.

Naturally, we are very proud of this renovated toilet facility in the Hoog Catharijne shopping centre. A location that matches our sharpened brand identity and contemporary vision on toilet facilities. We believe in creating a toilet concept that not only meets but exceeds our visitors' expectations. Going to the toilet should not only be comfortable but also surprisingly fun. At this renovated location in Utrecht, these principles come together wonderfully.

Dutch company 2theloo operates over 175 public toilets at motorway service stations, shopping centres, train stations across Europe, as well as iconic tourist destinations such as Notre Dame and the Louvre in Paris, and Covent Garden in London.

As the European market leader, the company is known for providing surprisingly fun and comfortable toilet experiences. Founded in 2011, 2theloo has expanded its reach to more than eight countries, serving more than 35 million visitors annually with its leading toilet concept.

For further information, visual material or interview requests, please contact Michiel Stock, Head of Marketing & Communications at 2theloo, via email at michiel.stock@2theloo.com, phone at +31(0) 6 10 95 70 73 or visit our website at www.2theloo.com.

2theloo unveils renovated toilet facility in bustling shopping centre of Hoog Catharijne, Utrecht.

2theloo unveils renovated toilet facility in bustling shopping centre of Hoog Catharijne, Utrecht.

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