Our toilet concept is accessible for everyone and made from high-quality, reusable materials. The design enhances the relaxed atmosphere at our locations. Together, we can take the visitor experience at your location to the next level.

2theloo

 “That’s fantastic news of course. Shell has been one of our most important partners since 2013. Together we manage more than fifty locations in the Netherlands and Belgium, and soon we’ll be refurbishing twenty of them with the latest 2theloo concept. The extension shows that Shell has confidence in the quality we’ve been delivering for many years. It’s confirmation that our concept works – reliable, clean and welcoming. It’s a huge compliment to all colleagues who contribute to this every day.”


You are also announcing a collaboration with Q8 in Belgium. What does that involve exactly?

 “Q8 is developing a network of full-service EV charging stations – a concept with retail, foodservice and the best sanitary facilities, which we will be providing. The first locations will open in the first quarter of 2026. This is an important step for us: we are anticipating the growth of electric driving and ensuring that comfort and hygiene remain a given, even during longer charging stops.”


What do these two major steps say about where 2theloo stands today?

 “That 2theloo is a healthy, growing company that is ready for the future. We are market leader in the Netherlands, Belgium and France. We are financially stronger, operationally mature and we look to the future with confidence. Our partners remain loyal to us, and we continue to invest in innovation, people and quality. We’re building further on a strong foundation.”

 “After Covid we really rebuilt the organisation. Processes have been improved, we work with dedicated maintenance partners and our data give better insight into visitor behaviour. We’re seeing an underlying trend that has now become structural: higher visitor numbers, more locations, longer and improved contracts with major partners, steadily rising operating profits and a stable workforce.”

 “The figures for 2024 confirm this trend. It was our best year so far. We've welcomed more than 45 million visitors – a record. Revenue grew by 22 percent, and operating profit was the highest in our history.”

How does 2theloo stand out in this market?

 “Our scale and consistency. We work with the same quality standard at more than 180 locations in eight countries. Whether you stop at Shell Haarrijn on the A2 or at the Louvre in Paris, the experience is recognisable. That makes us a reliable choice for both travellers and partners. We are able to offer our guests a comfortable experience that goes hand in hand with a scalable model for our business partners as well as for 2theloo.”

You talk about a ‘next phase of growth’. What do you mean by that?

 “We have long-term partnerships, and there is still a lot of growth potential there. For example, together with Shell we’re exploring opportunities to grow further into other European countries. In addition to operating restrooms, we are also a provider of smart infrastructure. With our ‘Turnstile-as-a-Service’ concept we supply technology – access control, payments, data – to other parties. Think of McDonald’s Belgium or BP. We see many opportunities for further growth.”

Finally, how do you view the coming years?

 “With ambition and optimism. We want to keep building and growing, and we see plenty of opportunities. But always with the same focus on quality and experience. And we remain true to where it all began: a surprisingly pleasant toilet break, wherever people are on the move.”

“Building on a strong foundation”

Forecast 2026

Growth on the horizon! Interview Wouter & Chris. COO & CEO.

As Chief Operating Officer of 2theloo, it is Wouter de Koning’s task to provide visitors with the ultimate toilet experience. And with the new toilet concept, things are heading in the right direction. The innovative facilities are maintenance-friendly, clean and provide peace of mind. Always with a smile!

Clean hands, same mission: 2theloo x Essity.

Since day one, we’ve worked side by side, keeping millions of hands clean across Europe. Because when you visit 

, you expect more than just a working tap. You expect things to be 

 smart, sensor-operated dispensers, gentle foamy soaps and eco-friendly hand towels, hygiene becomes effortless, almost invisible. 
And that’s kind of the point...


Ever waved your hand under a dispenser and… nothing? Yeah, we’ve all been there that awkward pause, the second wave, the quiet panic..


Tork’s foam soap dispensers with Intuition sensors,

 the kind that just get you. They sense your hand and deliver the perfect puff of soft, skin-friendly foam every single time.

It’s touch-free, effortless and with a 

silky foam texture that turns handwashing into a small, satisfying luxury.

Some people like the hum of a hand dryer, we get it. But at 

, we’re fans of a softer, smarter kind of clean.

and designed to dry hands quickly, quietly, and without using any extra electricity.

Sure, making paper takes energy too. But 

 is leading the charge toward cleaner production: using 

Each towel is perfectly portioned, one per person and even the packaging is cleverly compressed to reduce transport emissions. It’s the kind of smart simplicity we love: 

less energy, less noise, cleaner hands and faster.

 of a paper towel and the calm that comes with our 2theloo birds singing in the background.

At 2theloo, operational excellence isn’t just about efficiency, it’s about making things work better for everyone.

From the visitor who walks in, to the team keeping everything spotless.

 are built for reliability and ease, dispensers that don’t jam, refills that last longer, and smart sensors that tell us when something needs attention.

Less guesswork, fewer interruptions, and consistently clean facilities.

Behind the scenes, that means smoother operations and happier staff.
In front of the mirror, it means everything simply works, just as it should.

We’re proud of our long-term partnership with 

a collaboration  built on trust, innovation, and a shared belief that hygiene should make people feel comfortable and cared for...

Clean hands, shared values: 2theloo x Essity

Towards operational excellence in the smallest room

High five to clean hands! - 2theloo x Essity

2theloo, the leading provider of high-quality toilet breaks, is proud to announce the opening of the iconic public lavatory at La Madeleine in Paris. The prestigious facility has been restored to its original grandeur, offering visitors a unique and unforgettable restroom experience.

.

Thanks to an exceptional restoration led by 

, this historic site shines once more. Think mahogany panelling, original stained-glass windows, and just a touch of modern tech to keep things running smoothly.

After being selected through a public tender, 

was entrusted with the operation of this unique location.

Not every toilet comes with stained glass and a century of stories. We’re here to keep it fresh without flushing away its soul.” “With years of experience in public restrooms across high-traffic locations, we’re honored to support RATP in bringing new life to this historic gem of the Paris Metro.

 

Located inside the Trocadéro metro station, right by Exit 1 (Av. du Président Wilson), this 2theloo is as central as it gets.



Next time you're at Trocadéro, for the view, the metro, or the perfect Eiffel Tower picture, don’t forget what’s just below. 

Step down. Breathe out. You’ve made it 

Inside RATP’s Trocadéro metro station there is a beautiful Lavatory

Trocadéro Lavatory - Beneath the most famous view in Paris, a hidden gem has reopened 

2theloo and Shell continue to build comfort on the road together

We have great news! 2theloo and Shell are extending their partnership for the coming years. Since 2013, we have been working together to make clean, pleasant and comfortable toilet stops on the road possible. We now operate more than fifty locations in the Netherlands and Belgium, including Shell Haarrijn on the A2, our busiest site with over a thousand visitors a day.

In the coming period, we will be upgrading more than twenty Shell locations with the latest 2theloo concept. 

In addition, we are jointly exploring new opportunities together.

Chris Meijers, CEO 2theloo: “Shell has been a valuable partner for many years. Their trust confirms that our focus on quality and experience works. Together, we make sure everyone can enjoy a pleasant stop along the way.”

We are also announcing a new partnership with Q8. From 2026 onwards, 2theloo will provide modern, sustainable sanitary facilities at the new Q8 EV charging stations in Belgium. These locations combine charging, shopping, eating and relaxing — and of course a clean and comfortable toilet visit.

2024 was our best year ever: we welcomed a record number of over 40 million visitors across our locations, we opened new venues, our customers rated us an 8.5, and we achieved the highest operational result ever of EUR 2.7 million.



We look to the future with confidence. With partners such as Shell, Q8, TotalEnergies/CircleK, SNCF and NMBS, we continue to build on our mission: a surprisingly pleasant toilet break for everyone, everywhere.

 with Chris and Wouter here about the partnership with Shell and Q8 here

Partnerships are the foundation for succes in 2026

2theloo and Shell continue to build comfort on the road together

A new step with Q8 in Belgium

Growth and forecast.

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