Meet Lamia: 14 years of making people feel welcome

A lot can happen in 14 years. Locations change, teams grow and no two working days are quite the same. But for Lamia, one thing has remained constant: the people around her.

When asked what keeps her motivated after all these years, her answer is very personal.

"What motivates me every day? My daughter. She is the reason I get up every morning and go to work. I'm also incredibly motivated by the people I work with. After all these years, they have become like family to me."

It says a lot about what a long career at 2theloo can become. It’s not only about the places we operate or the millions of visitors walking through our doors. It’s also about the people behind those locations, the teams who work together every day, support each other and, over time, become much more than just colleagues.

After 14 years in the business, Lamia knows exactly what excellent service looks like. And according to her, there’s no need to overcomplicate it.

"Making every visitor feel welcome and ensuring everything is spotless."

At busy locations, delivering that experience day after day takes attention, teamwork and a genuine eye for the people walking through the door. Because when nature calls, nobody wants extra surprises. Well, apart from discovering that a public restroom can actually be a pretty pleasant place.

For Lamia, making people feel welcome is simply part of the job — whether that means supporting her team or making sure every visitor leaves with a positive impression.

During our recent French Shop Managers Days, we discovered that Lamia has another talent up her sleeve: karaoke. Give Lamia a microphone and, apparently, she knows exactly what to do with it. 

Safe to say, she knows how to take the lead both at work and on stage.

After 14 years, Lamia’s story is one of dedication, growth, leadership and, above all, people. We’re incredibly proud to have her as part of 2theloo and grateful for everything she continues to bring to our teams in France.

Employee Spotlight: Lamia | Senior Shop Manager South of France

New partnership: 2theloo joins Q8 at Wallonia’s first full-service charging station

The way people travel is changing and so are the places where they stop along the way. Q8 and Storm have created a location where charging goes hand in hand with convenience and comfort. Travellers can charge their car, grab a coffee, shop, enjoy a meal and, from now on, also count on 2theloo for a clean and comfortable toilet break.

For us, this partnership is about much more than toilets. It’s about being part of the total journey experience and making sure people feel taken care of wherever their journey takes them.

That makes Q8 a great match for 2theloo. We share the ambition to make stops along the way easier, more comfortable and more enjoyable while responding to the changing needs of today’s travellers.

And this is just the start. The next 2theloo x Q8 location is already on its way, bringing our toilet experience to even more people on the road.

A great first step in a partnership with plenty more to come.

A new milestone: expanding Covent Garden



The recent expansion of the Covent Garden store marks a significant milestone for 2theloo in the UK. The site has doubled in size, introducing a refreshed layout and the company’s updated brand identity, designed to enhance both customer flow and overall experience.“This expansion represents more than just a physical transformation,” Esther explains. “It’s about elevating our standards, improving efficiency, and offering a space that truly reflects the quality and professionalism of our service.”Leading this transition required careful planning, coordination, and execution from operational restructuring to team alignment ensuring the store remained fully functional throughout the process.



How has your role evolved with this new expansion?



With the expansion, my role has naturally grown into a more strategic and leadership-focused position. Beyond daily operations, I am now more involved in planning, team development, and ensuring that the new space operates efficiently at a higher capacity.Managing a larger site means anticipating customer flow, maintaining consistent standards across a bigger environment, and supporting a team that must adapt quickly to new processes. It’s a challenge I truly enjoy, as it allows me to contribute more directly to the company’s growth in the UK.



Can you tell us more about your responsibilities within the company today?



My responsibilities now extend across operational management, team leadership, and performance optimisation. I ensure that our service consistently meets the high standards expected in Covent Garden, while also focusing on efficiency, compliance, and customer satisfaction. A key part of my role is developing and supporting the team, creating a positive, motivated environment where everyone understands their impact on the overall customer experience. I also work closely with stakeholders and partners to ensure smooth day-to-day operations in a dynamic and demanding location.



What is your biggest challenge in your current role?



One of the biggest challenges is balancing growth with consistency. As we expand and evolve, it is essential to maintain the same level of quality, attention to detail, and customer care that defines our service.Operating in a fast-paced city like London adds another layer of complexity, requiring constant adaptability, quick decision-making, and strong team coordination.



Looking at your 2theloo experience so far, what are you most proud of?



I am most proud of the team we have built and the standards we have maintained, even during periods of change and growth.Successfully delivering this expansion while keeping the operation running smoothly is a major achievement. It reflects not only strong planning, but also the commitment, resilience, and professionalism of the entire team.



What makes 2theloo a great place to work?



2theloo stands out for the trust and support it gives its people. The company values initiative, encourages growth, and recognises the importance of strong teams in delivering great service.Its ability to evolve adapting to new markets and customer needs while maintaining clear values, makes it a dynamic and rewarding environment to be part of.



Most important question: who is your favourite superhero, and why?



My favourite superhero is Wonder Woman. She represents strength, resilience, and compassion qualities that I strive to bring into my professional life every day. Her ability to lead with both determination and empathy strongly resonates with me.



With the newly expanded Covent Garden store, Esther is focused on continuing to raise standards, strengthen her team, and contribute to 2theloo’s long-term growth in the UK market.



An Inspiring Journey: Esther Peralta's professional growth with 2theloo

Employee Spotlight: Esther Peralta | Senior Shop Manager Covent Garden

2theloo and Shell continue to build comfort on the road together

We have great news! 2theloo and Shell are extending their partnership for the coming years. Since 2013, we have been working together to make clean, pleasant and comfortable toilet stops on the road possible. We now operate more than fifty locations in the Netherlands and Belgium, including Shell Haarrijn on the A2, our busiest site with over a thousand visitors a day.

In the coming period, we will be upgrading more than twenty Shell locations with the latest 2theloo concept. 

In addition, we are jointly exploring new opportunities together.

Chris Meijers, CEO 2theloo: “Shell has been a valuable partner for many years. Their trust confirms that our focus on quality and experience works. Together, we make sure everyone can enjoy a pleasant stop along the way.”

We are also announcing a new partnership with Q8. From 2026 onwards, 2theloo will provide modern, sustainable sanitary facilities at the new Q8 EV charging stations in Belgium. These locations combine charging, shopping, eating and relaxing — and of course a clean and comfortable toilet visit.

2024 was our best year ever: we welcomed a record number of over 40 million visitors across our locations, we opened new venues, our customers rated us an 8.5, and we achieved the highest operational result ever of EUR 2.7 million.



We look to the future with confidence. With partners such as Shell, Q8, TotalEnergies/CircleK, SNCF and NMBS, we continue to build on our mission: a surprisingly pleasant toilet break for everyone, everywhere.

 with Chris and Wouter here about the partnership with Shell and Q8 here

Partnerships are the foundation for succes in 2026

2theloo has grown to become market leader in premium public restrooms in the Netherlands, Belgium and France. forecast for 2026

You’ve just announced that the partnership with Shell is being extended. What does that mean for 2theloo?

 “That’s fantastic news of course. Shell has been one of our most important partners since 2013. Together we manage more than fifty locations in the Netherlands and Belgium, and soon we’ll be refurbishing twenty of them with the latest 2theloo concept. The extension shows that Shell has confidence in the quality we’ve been delivering for many years. It’s confirmation that our concept works – reliable, clean and welcoming. It’s a huge compliment to all colleagues who contribute to this every day.”


You are also announcing a collaboration with Q8 in Belgium. What does that involve exactly?

 “Q8 is developing a network of full-service EV charging stations – a concept with retail, foodservice and the best sanitary facilities, which we will be providing. The first locations will open in the first quarter of 2026. This is an important step for us: we are anticipating the growth of electric driving and ensuring that comfort and hygiene remain a given, even during longer charging stops.”


What do these two major steps say about where 2theloo stands today?

 “That 2theloo is a healthy, growing company that is ready for the future. We are market leader in the Netherlands, Belgium and France. We are financially stronger, operationally mature and we look to the future with confidence. Our partners remain loyal to us, and we continue to invest in innovation, people and quality. We’re building further on a strong foundation.”

 “After Covid we really rebuilt the organisation. Processes have been improved, we work with dedicated maintenance partners and our data give better insight into visitor behaviour. We’re seeing an underlying trend that has now become structural: higher visitor numbers, more locations, longer and improved contracts with major partners, steadily rising operating profits and a stable workforce.”

 “The figures for 2024 confirm this trend. It was our best year so far. We've welcomed more than 45 million visitors – a record. Revenue grew by 22 percent, and operating profit was the highest in our history.”

How does 2theloo stand out in this market?

 “Our scale and consistency. We work with the same quality standard at more than 180 locations in eight countries. Whether you stop at Shell Haarrijn on the A2 or at the Louvre in Paris, the experience is recognisable. That makes us a reliable choice for both travellers and partners. We are able to offer our guests a comfortable experience that goes hand in hand with a scalable model for our business partners as well as for 2theloo.”

You talk about a ‘next phase of growth’. What do you mean by that?

 “We have long-term partnerships, and there is still a lot of growth potential there. For example, together with Shell we’re exploring opportunities to grow further into other European countries. In addition to operating restrooms, we are also a provider of smart infrastructure. With our ‘Turnstile-as-a-Service’ concept we supply technology – access control, payments, data – to other parties. Think of McDonald’s Belgium or BP. We see many opportunities for further growth.”

Finally, how do you view the coming years?

 “With ambition and optimism. We want to keep building and growing, and we see plenty of opportunities. But always with the same focus on quality and experience. And we remain true to where it all began: a surprisingly pleasant toilet break, wherever people are on the move.”

“Building on a strong foundation”

Forecast 2026

Growth on the horizon! Interview Wouter & Chris. COO & CEO.

As Chief Operating Officer of 2theloo, it is Wouter de Koning’s task to provide visitors with the ultimate toilet experience. And with the new toilet concept, things are heading in the right direction. The innovative facilities are maintenance-friendly, clean and provide peace of mind. Always with a smile!

Clean hands, same mission: 2theloo x Essity.

Since day one, we’ve worked side by side, keeping millions of hands clean across Europe. Because when you visit 

, you expect more than just a working tap. You expect things to be 

 smart, sensor-operated dispensers, gentle foamy soaps and eco-friendly hand towels, hygiene becomes effortless, almost invisible. 
And that’s kind of the point...


Ever waved your hand under a dispenser and… nothing? Yeah, we’ve all been there that awkward pause, the second wave, the quiet panic..


Tork’s foam soap dispensers with Intuition sensors,

 the kind that just get you. They sense your hand and deliver the perfect puff of soft, skin-friendly foam every single time.

It’s touch-free, effortless and with a 

silky foam texture that turns handwashing into a small, satisfying luxury.

Some people like the hum of a hand dryer, we get it. But at 

, we’re fans of a softer, smarter kind of clean.

and designed to dry hands quickly, quietly, and without using any extra electricity.

Sure, making paper takes energy too. But 

 is leading the charge toward cleaner production: using 

Each towel is perfectly portioned, one per person and even the packaging is cleverly compressed to reduce transport emissions. It’s the kind of smart simplicity we love: 

less energy, less noise, cleaner hands and faster.

 of a paper towel and the calm that comes with our 2theloo birds singing in the background.

At 2theloo, operational excellence isn’t just about efficiency, it’s about making things work better for everyone.

From the visitor who walks in, to the team keeping everything spotless.

 are built for reliability and ease, dispensers that don’t jam, refills that last longer, and smart sensors that tell us when something needs attention.

Less guesswork, fewer interruptions, and consistently clean facilities.

Behind the scenes, that means smoother operations and happier staff.
In front of the mirror, it means everything simply works, just as it should.

We’re proud of our long-term partnership with 

a collaboration  built on trust, innovation, and a shared belief that hygiene should make people feel comfortable and cared for...

Clean hands, shared values: 2theloo x Essity

Towards operational excellence in the smallest room

High five to clean hands! - 2theloo x Essity

2theloo, the leading provider of high-quality toilet breaks, is proud to announce the opening of the iconic public lavatory at La Madeleine in Paris. The prestigious facility has been restored to its original grandeur, offering visitors a unique and unforgettable restroom experience.

.

Thanks to an exceptional restoration led by 

, this historic site shines once more. Think mahogany panelling, original stained-glass windows, and just a touch of modern tech to keep things running smoothly.

After being selected through a public tender, 

was entrusted with the operation of this unique location.

Not every toilet comes with stained glass and a century of stories. We’re here to keep it fresh without flushing away its soul.” “With years of experience in public restrooms across high-traffic locations, we’re honored to support RATP in bringing new life to this historic gem of the Paris Metro.

 

Located inside the Trocadéro metro station, right by Exit 1 (Av. du Président Wilson), this 2theloo is as central as it gets.



Next time you're at Trocadéro, for the view, the metro, or the perfect Eiffel Tower picture, don’t forget what’s just below. 

Step down. Breathe out. You’ve made it 

Inside RATP’s Trocadéro metro station there is a beautiful Lavatory

Trocadéro Lavatory - Beneath the most famous view in Paris, a hidden gem has reopened 

We work in a world that is changing rapidly. New expectations, new technology, new challenges, they require us to keep learning, keep adapting, and above all, keep working together. This year, I increasingly saw how we and our teams found each other more quickly, shared openly what works and what doesn’t, and searched for solutions together. I would very much like to continue fostering this development, because together we are strong. Only together can we take the steps necessary to keep moving forward.

At the end of the year, there is also time for reflection, a moment to pause and consider everything we have done, what went well, what could be improved, and above all: how we want to continue building a 2theloo that is ready for the future. I am grateful for the dedication I have seen everywhere this year and for the way you continue to support one another and our guests. Thank you!

As a positive person, I can assure you that together we delivered a fantastic performance over the past year, strengthening our foundation and becoming stronger and better. As I mentioned earlier, the company will continue to change, and we may need to do things a little differently to anticipate the needs of the market, our visitors, and our partners. I count on your commitment and involvement to shape this together.

Let me close by wishing you a warm and healthy holiday season and, above all, by reminding you:

“We are not alone, we have each other.”

Stay healthy, take good care of each other, and enjoy life!

Happy Holidays! 🎅

Discover essential features, hygiene tips, user-friendly designs, safety measures, and sustainability practices for creating inviting public bathrooms.

We've all been there—you're out shopping, sightseeing, or traveling when nature calls at the most inconvenient moment. Public restrooms aren't exactly known for their inviting charm, but they don't have to be a dreaded necessity either. At 2theloo, we've reimagined the restroom experience, turning it into a surprisingly fun, comfortable, and clean break that's worth stopping for. But what exactly does it take to create an exceptional public restroom? Let's dive into the essential features, hygiene standards, user-friendly designs, safety measures, and sustainability practices that turn a simple bathroom break into an enjoyable experience for everyone.

What are the essential items needed in a public bathroom?

If you've ever stepped into a restroom only to find it lacking the basics, you know how quickly frustration can set in. Every public restroom needs certain essentials to function smoothly and comfortably. At the top of the list are clean, functional toilets, because let's face it, that's why we're there in the first place. Equally important are sinks with running water and soap dispensers to ensure proper handwashing after use.

Hand drying facilities, whether high-speed hand dryers or eco-friendly paper towels, should also be readily available. The absence of these can quickly turn a pleasant break into an uncomfortable experience. And don't forget trash bins—strategically placed to encourage cleanliness and ease of maintenance.

At 2theloo, we go beyond these basics, ensuring each restroom includes everything you might need, and then some. Our restrooms feature smart entrance solutions like high-tech public restroom turnstiles that not only control access but also offer tailored promotions, vouchers, and even loyalty programs. It’s a clever way of transforming paid public washrooms into spaces that benefit both users and local businesses.

Why is hygiene crucial in public restrooms?

Ever walked into a restroom only to immediately turn around due to questionable cleanliness? Poor hygiene isn't just unpleasant—it can be a health hazard. Public restrooms are high-traffic spaces where germs and bacteria can easily spread if proper cleanliness standards aren't maintained. Keeping a restroom spotless not only enhances user satisfaction but also significantly reduces the risk of illnesses spreading among visitors.

At 2theloo, hygiene is our number one priority. We know that a dirty restroom can negatively impact your overall experience, whether you're at a shopping mall, train station, or petrol station. In fact, research shows that 66% of customers rank clean toilets as the most important facility at petrol stations and similar public locations. That's why we invest in preventive maintenance and smart assets like digitally monitored fixtures, ensuring issues are spotted and fixed before they become problems.

Our commitment to hygiene isn't just about cleanliness—it's about your trust. With consistently high standards, we guarantee you'll never second-guess stepping into a 2theloo location.

How can you make a public bathroom user-friendly?

Turning a necessary stop into a pleasant experience means making restrooms accessible and comfortable for everyone. Clear signage is essential—no one wants to wander aimlessly trying to find the restroom when it's urgent. Incorporating features like baby-changing stations or family-friendly cubicles ensures that parents and caregivers have a stress-free experience.

Accessibility is another crucial aspect. Thoughtful design that accommodates disabled visitors, including spacious stalls, grab bars, and easy-to-open doors, makes a significant difference. Good lighting, pleasant decor, and comfortable fixtures all add up to a restroom that feels welcoming rather than merely functional.

At 2theloo, we believe inclusivity matters. Our restrooms are thoughtfully designed to cater to all users, creating spaces that don't just meet expectations—they exceed them. The result? Public bathrooms that feel more like a comfortable break at home rather than a hurried pit stop.

What safety measures should be included in a public bathroom?

Safety in public restrooms might not be top of mind until you slip on wet flooring or struggle with malfunctioning fixtures. Proper safety measures ensure visitors feel secure and comfortable during their visit. Non-slip flooring is an absolute must-have to prevent accidents, especially in high-traffic areas prone to spills.

Secure, robust fixtures that withstand frequent use without breaking or causing injury are also essential. Adequate ventilation ensures that air quality remains healthy, reducing moisture and preventing mold growth. And what about emergencies? Clearly marked emergency alarms or communication points provide peace of mind, especially in larger facilities or remote locations.

At 2theloo, safety is embedded in every aspect of our restroom designs. Regular maintenance checks, rapid replacement of broken assets, and smart entry systems like our public restroom turnstiles ensure safety is never compromised, providing a worry-free restroom experience every time.

Which sustainability practices can be incorporated in public bathrooms?

Sustainability isn't just a buzzword—it's a necessity. Public restrooms can significantly impact the environment due to high water and energy usage and frequent waste generation. Fortunately, there are plenty of eco-friendly practices to minimize this footprint.

Water-saving fixtures like low-flow toilets and sensor-operated faucets dramatically reduce water consumption. Energy-efficient lighting and hand dryers further bring energy usage down. Using recyclable materials and eco-friendly cleaning products ensures sustainability extends beyond immediate usage.

At 2theloo, our commitment to sustainability is at the heart of our operations. Our modular designs mean that what could have been waste becomes reusable materials. Our high-tech turnstiles are constructed from robust, recyclable materials like stainless steel, ensuring durability and sustainability simultaneously. With these practices, we're not just improving your restroom experience—we're also taking care of the planet.

Next time you're out and about and nature calls, remember that public restrooms can be more than just a necessity—they can be an enjoyable part of your day. At 2theloo, we're committed to transforming restroom breaks into clean, comfy, and surprisingly fun experiences, one location at a time.

What do you put in a public bathroom?

Discover which country boasts the cleanest public toilets worldwide, and explore the cultural habits, technology, and policies behind their pristine restrooms.

Let's face it—public restrooms typically don't top the list of places you're excited to visit. But what if we told you there's a country where stepping into a public toilet isn't just tolerable—it's actually enjoyable? Globally recognized for its spotless and inviting facilities, one nation stands out when it comes to making your toilet break a surprisingly pleasant experience. Curious which country claims this throne? Let's dive in.

Which country is known for having the cleanest toilets?

When it comes to sparkling clean toilets that practically invite you in, there's one country that consistently gets rave reviews: Japan. Famous for its high-tech, impeccably maintained restrooms, Japan has set the global bar for cleanliness and comfort. From airport terminals in Tokyo to public parks in Kyoto, you'll find facilities that are spotless, inviting, and often even entertaining.

Japan's dedication to restroom cleanliness isn't just about hygiene—it's also about hospitality. Public restrooms across the country frequently include thoughtful amenities like heated seats, soothing background music, automated bidets, and even fragrance dispensers. This attention to detail transforms what could be a mundane necessity into a little moment of luxury, giving visitors an unexpectedly delightful experience.

At 2theloo, we appreciate countries like Japan that share our passion for turning restroom visits into enjoyable breaks. Just like Japan's commitment to cleanliness and comfort, we strive to create restrooms that people genuinely look forward to visiting—because a toilet break shouldn't feel like a survival challenge.

What factors contribute to maintaining toilet cleanliness in this country?

Japan's exceptional restroom cleanliness isn't by accident—it's a result of a unique combination of cultural values, advanced technology, and proactive public restroom management. First and foremost, cleanliness is deeply embedded in Japanese culture. Respect for public spaces and consideration for others means that citizens themselves actively contribute to keeping facilities pristine.

Then there's the remarkable technology. Japanese restrooms often feature self-cleaning toilets, touchless fixtures, and sensors that monitor cleanliness in real-time. Public restroom turnstiles are sometimes utilized to manage traffic flow, ensuring facilities don't get overcrowded or overwhelmed, which in turn keeps them cleaner for longer periods.

Governmental policies also play a role. Regular inspections, strict hygiene standards, and investments in restroom infrastructure ensure that public facilities meet high cleanliness benchmarks. Together, these cultural attitudes, technological innovations, and active governmental involvement maintain Japan's stellar reputation for spotless restrooms.

How do toilet cleanliness standards in other countries compare?

While Japan sets the gold standard, toilet cleanliness varies greatly worldwide. Countries like Singapore and Switzerland also receive high praise for their well-maintained public restrooms. Singapore, for instance, enforces strict regulations and fines for unclean public toilets, while Switzerland emphasizes regular maintenance and public responsibility, creating consistently clean facilities.

On the other end of the spectrum, some countries still struggle to achieve acceptable standards for public restrooms. Due to limited resources, inadequate infrastructure, or lack of priority, facilities in these regions can be unpleasant or even unsanitary, negatively impacting public health and tourism.

At 2theloo, we've taken inspiration from the best practices worldwide, combining smart technology, engaging restroom designs, and efficient management solutions—whether staffed or unstaffed—to deliver consistent quality. Our goal is always to elevate the restroom experience, making it accessible, welcoming, and refreshingly clean no matter where you're traveling.

What innovations have improved toilet hygiene globally?

Globally, restroom hygiene has dramatically improved thanks to innovations in technology and design. Automated fixtures like sensor-operated taps, soap dispensers, and dryers have reduced contact points, significantly cutting down bacteria transmission. Self-cleaning toilets and antibacterial surfaces have also played a role in maintaining hygiene consistently throughout the day.

Another game-changer is smart restroom technology, which provides real-time data insights. Facilities managers can track restroom usage, monitor cleanliness levels, and schedule timely maintenance. Public restroom turnstiles and paid public washrooms have become popular in busy locations, managing visitor flow and generating revenue that gets reinvested into restroom upkeep.

At 2theloo, we've embraced these innovations wholeheartedly. By partnering with leading brands and integrating sustainable technologies, we're minimizing environmental impact while maximizing visitor satisfaction. Our flagship locations, such as the beautifully restored Lavatory de Madeleine in Paris, showcase how innovation and attention to detail can transform public restrooms into remarkable experiences.

Why is toilet cleanliness important for public health and tourism?

Clean toilets aren't just about comfort—they're essential for public health and tourism. Poor restroom hygiene can lead to the spread of diseases and infections, posing significant health risks. Well-maintained facilities, on the other hand, protect visitors and promote overall public well-being, creating safer, healthier communities.

From a tourism perspective, clean and inviting restrooms significantly enhance visitor experiences. Travelers often judge a destination by the quality of its public facilities, and negative restroom experiences can leave lasting, unfavorable impressions. In fact, studies show that the state of a restroom often influences whether visitors return to a location or recommend it to others.

At 2theloo, we've seen firsthand how investing in restroom quality pays off, turning rest stops into destination areas. Our partnerships, such as those with Shell, Total Energies, and Belgian Railways, have shown measurable improvements in customer satisfaction. Ultimately, clean restrooms are not just a nice-to-have—they're a must-have for any location that cares about public health, reputation, and visitor happiness.

Which country has the cleanest toilets in the world?

Discover practical tips to improve public toilets through better cleanliness, safety, accessibility, and smart technology for a comfortable restroom experience.

Public restrooms don't exactly have the best reputation. And let's face it, we've all experienced the dread of opening a restroom door, unsure of what horrors await inside. But here's the good news: public restrooms can be clean, comfy, and—believe it or not—even fun. At 2theloo, we believe every toilet break should feel like a pleasant pause rather than a daunting task, and we've been redefining public restroom management across Europe to make that happen.

A good restroom isn't just a nice-to-have—it's essential for public health and community well-being. Clean, accessible public toilets encourage better hygiene practices, reducing the spread of germs and illnesses. Plus, when cities invest in proper public restroom management, it boosts local tourism and retail business, as visitors are more likely to stay longer and spend more if they're comfortable.

At 2theloo, we've seen firsthand how much people appreciate a restroom that's more than just functional. Creating spaces that are inviting, clean, and even stylish makes visitors feel respected and valued. In turn, this builds positive brand associations—whether it's at train stations, shopping centers, or highway rest stops.

It's not just about cleanliness; it's about inclusivity, too. Everyone deserves access to a restroom that caters to their needs, regardless of age, mobility, or family circumstances. By prioritizing restroom improvements, we're contributing to a more inclusive society, one toilet break at a time.

What are common problems with public toilets?

Let's be honest: public restrooms often leave much to be desired. Common complaints revolve around cleanliness—think sticky floors, overflowing bins, and toilets you wouldn't dare to use. Maintenance is another biggie; broken locks, malfunctioning faucets, and empty soap dispensers can quickly turn restroom visits into nightmares.

Accessibility is often overlooked, making it difficult or impossible for elderly users, families with strollers, or individuals with disabilities to comfortably use the facilities. Safety is another key concern: dim lighting, broken doors, and lack of emergency assistance can make restroom visits feel risky, especially at night or in isolated locations.

And let's not forget the perennial annoyance—no toilet paper. Nothing ruins a restroom trip quicker than discovering there's no paper, soap, or hand towels. These problems highlight why consistent, dependable public restroom management is essential, not just nice-to-have.

How can cleanliness be consistently maintained?

Keeping restrooms spotless around the clock might seem impossible, but consistency is achievable with smart strategies. At 2theloo, we rely on regular cleaning schedules that are rigorously followed, ensuring restrooms are always inviting. Automatic sanitation systems can also help by providing continuous hygienic upkeep, reducing manual cleaning burden and ensuring facilities stay fresh.

But cleanliness isn't just about maintenance—it's also about user cooperation. Clear signage gently reminding people to leave restrooms clean and tidy can go a long way. When users feel they're in a premium environment, they're more likely to respect and maintain it.

Another effective approach is paid public washrooms with smart public restroom turnstiles. Our Paid Entry Solutions help manage restroom access smoothly, ensuring only paying users enter. This not only helps control crowds but also provides funds directly reinvested into maintaining high cleanliness standards. Plus, the turnstiles can even offer customized promotions or loyalty vouchers, turning a necessary restroom stop into a rewarding experience.

What features enhance safety and comfort?

Safety and comfort in restrooms boil down to thoughtful design. Good lighting is a must—bright and welcoming, it deters unwanted behavior and makes users feel secure. Secure locking mechanisms and sturdy doors provide privacy and peace of mind, essential for a comfortable experience.

Equipping restrooms with emergency alarms or clear communication systems means help is always within reach. Ergonomic fixtures—like comfortable seating, easy-to-use faucets, and hands-free flushing—make the experience pleasant rather than awkward.

At 2theloo, we go a step further, creating restrooms that genuinely delight. By incorporating visually appealing designs, eye-catching graphics, and even playful décor, we transform mundane toilet breaks into enjoyable moments. It’s about making people smile, even in the restroom.

How can accessibility be improved in public toilets?

Improving accessibility starts with understanding diverse user needs. Restrooms should include spacious stalls to accommodate wheelchairs and mobility aids, grab-bars for extra support, and lower sinks and hand dryers reachable from a seated position. Families appreciate changing tables and child-friendly amenities, making restroom visits stress-free.

Clear signage, tactile indicators, and easy-to-open doors further boost accessibility. Ensuring restroom entrances are barrier-free, with ramps instead of steps, helps those with mobility challenges enter and exit comfortably.

At 2theloo, inclusivity is central to our public restroom management approach. We design restrooms that welcome everyone, creating comfortable spaces that feel like home away from home. After all, everyone deserves a restroom experience that's easy, dignified, and enjoyable.

What role does technology play in public toilets?

Technology can completely revolutionize public restroom experiences. Smart sensors, for instance, monitor restroom usage and cleanliness levels, signaling when supplies need restocking or maintenance is required. This real-time information keeps restrooms consistently clean and operational.

Self-cleaning features like automatic flushing, faucets, and even self-sanitizing cubicles drastically improve hygiene standards, eliminating touchpoints and reducing germ spread. Additionally, digital signage can guide users through restroom amenities, promote hygiene practices, or even display promotional offers and vouchers.

Our innovative Paid Entry Solutions feature high-tech public restroom turnstiles that enhance not just restroom cleanliness but also user experience. These turnstiles work seamlessly, integrating digital payment methods, loyalty programs, and customized promotions. By turning restroom access into a streamlined, rewarding experience, we help businesses drive additional revenue while improving restroom standards.

At 2theloo, we're proud to be at the forefront of transforming public restrooms from necessary evils into surprisingly enjoyable experiences. With thoughtful design, smart technology, and a commitment to cleanliness and inclusivity, we're redefining what it means to "go to the loo." Next time nature calls, we hope you’ll say proudly, "I've made it 2theloo!"

How to improve public toilets?

Discover how 2theloo saves millions of liters of water every year with smart, water-efficient toilets and urinals—flushing responsibly without wasting a drop.

Every day, millions of liters of clean drinking water are flushed away. In fact, traditional toilets account for nearly 

 of household water usage. Now, imagine that at scale in public spaces. At 2theloo, we know we can’t change the world overnight, but we’re constantly looking for smarter ways to use less water — because we understand that it adds up.

What's the impact with 40 million visitors?

 people visited our facilities across Europe. Now, let’s put that into perspective. Imagine if every one of those visitors used a traditional toilet—that’s a whole lot of water down the drain. A regular toilet gulps down 

—that’s like pouring an entire bucket of water away every single time. Our toilets? They do the job with just 

. Doesn’t sound like a big deal? An average visitor to a 2theloo facility saves 

over 1,000 liters per year per regular customer.

 Now, multiply that across Europe and by millions of flushes, and suddenly, we’re saving an ocean’s worth of water — a stunning 

 every year. That’s enough to fill more than 

can be even bigger water wasters. Traditional ones use around 

maximum flow rate of 2.5 liters per minute

 compared to standard taps. Plus, they shut off automatically after five seconds, so no one accidentally leaves a tap running while admiring their hair in the mirror.

It’s easy to think of sustainability as a '

' because it gets used to cover so many different things, from the environment to social issues to economic factors, making it a bit tricky to really pin down what it means in any given situation. In this case it doesn't refer to a drastic lifestyle change, but rather to small adjustment that make significant impact. By rethinking the way public toilet facilities operate, 2theloo is proving that even a quick pit-stop can contribute to less consumption.

Curious to read more about our solutions? Discover them 

Remember when we said we make it fun to have to pee? That’s still true, but now, every visit to a 2theloo location also 

Saving Water, One Flush at a Time. 

Saving Water, One Flush at a Time

Flushing Waste, Not Water: How 2theloo Saves Millions of Liters Annually

Discover why businesses choose paid entry for public restrooms and how 2theloo's solutions optimize management across industries.

Choosing paid entry for public restrooms is a strategic decision that can significantly enhance the overall experience for both businesses and customers. By implementing a paid access system, establishments can maintain higher hygiene standards, manage facilities more efficiently, and even generate additional revenue. This approach not only ensures cleaner and better-maintained restrooms but also provides a more comfortable and reliable experience for users. Let's delve deeper into why paid entry for public restrooms is becoming an increasingly popular choice for businesses across Europe.

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