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2theloo

2theloo opens 7th location at Circle K / Total Energies this year in Belgium: Lichtenbusch

2theloo opent 7e locatie bij Circle K / Total Energies dit jaar in België: Lichtenbusch

This luxurious room, complete with gold details, marble and a majestic red carpet, was built especially for King Baudouin in 1952. Despite its splendour, the room was rarely used and mainly acted as a time capsule of a bygone era. Until now, because new neighbours are coming!


In cooperation with SNCB, 2theloo may manage the sanitary facilities in major Belgian stations in the coming years. A visit to our toilets costs 1 euro, but in return we guarantee a surprisingly fun and comfortable experience. And let's be honest: besides the stately royal lodge, our place in Brussels-Central brings a touch of humour. Because say it yourself, a station in a city where Manneken Pis rules the roost deserves a good dose of toilet fun.

For us, it is an honour to contribute to the comfort of travellers at this special location. We make sure that everyone, from commuters to tourists, leaves the station experience just that little bit nicer and fresher. Perhaps the king will one day spot our surprising approach, although it seems he prefers his palace car to the platform, but never say never.

 during their travel. So will we see you at Brussels Central soon? Toedeloe!

New neighbours in Brussels Central: a surprising twist for the royal lodge

How did your journey with 2theloo begin, and what drew you to your current role?

The first time I walked into this office was five years ago. I joined 2theloo because I was looking for a less corporate, more entrepreneurial, and hands-on environment. It was an exciting leap from Dutch Railways—an entirely different type of company. However, I already had some familiarity with the business, having been responsible for station services in the Netherlands, including public restrooms.

What attracted me most was the brand itself: a mix of practicality, humor, and a dash of fun. I love that we don’t take ourselves too seriously, which is fitting for a company in the toilet business. I also appreciate how our product is designed to brighten people’s daily routines and even surprise them—leaving them with a smile after every visit.

Can you tell us more about your responsibilities within the company?

As COO, my primary responsibility is supporting the team in delivering a surprising and comfortable toilet break to our customers whenever they need it. At the same time, I work on continuously improving and innovating our products and organisation.

This role covers a wide range of tasks, with each day and hour bringing something different. Working in a relatively small organisation means my responsibilities can shift between strategic decisions and operational tasks—something that energises me.

A mentor once told me that a leader’s role is to create an environment where others can excel at what they do best. This is a principle I strive to follow, though I’m mindful of my tendency to jump into the details myself!

What is the biggest challenge in your current role?

We know a lot about creating clean and comfortable restrooms, but as you can imagine, we could write books about what happens at our locations (in fact, one of our employees actually did!). Someone once said, “Every customer rating is really a rating of the visitor before them.” With over 40 million visitors a year, our goal is to deliver a consistently excellent experience for all of them. While it’s nearly impossible to eliminate every outlier, we work every day to keep improving.

I also want to highlight our service managers, who are the true champions of our 2theloo locations. They work incredibly hard to make everything run smoothly, and we couldn’t do it without them. Most customers recognise and appreciate their dedication, which they often express directly to them. Sadly, there are rare exceptions. It’s important to value these hard-working individuals and show them we care!

Reflecting on your 2theloo experience so far, what are you most proud of?

Five years might seem short, but in the history of 2theloo, it’s significant. I’m proud of how we navigated the challenging times during the COVID-19 pandemic. Seeing our shops empty of visitors was a tough sight. Despite this, we managed to retain most of our team, support our partners, and innovate so we could bounce back stronger.

I also enjoy the smaller moments. Recently, we found a way to combine AI, quirky facts (something I personally love), and a toilet visit at 2theloo. Curious to see it? Visit one of our newly renovated locations, such as those at Belgium Railways, and experience it yourself!

What makes 2theloo a great place to work?

You might need to be a little unconventional to enjoy working at a toilet company—and that’s reflected in our team. We’re incredibly diverse and open-minded, which creates a dynamic and fun culture. I also appreciate the down-to-earth mindset, which I think has a distinctly Dutch touch: “just act normal” and don’t take ourselves too seriously.

Most important question: Who is your favourite superhero, and why?

Growing up, I was a huge fan of Tintin—a curious, adventurous, and hands-on journalist and problem solver. I also admired the artwork in his stories. Reading them again with my son, I’ve realised some aspects haven’t aged well, but I still try to hold onto Tintin’s positive traits.

In real life, there are many people I admire for different reasons, both big and small. It’s hard to pick just one, but it’s a good reminder to express appreciation for those around us more often!

Employee Spotlight: Wouter de Koning

Meet Wouter de Koning: our chief operations.

Discover how 2theloo transforms travel experiences with clean, eco-friendly restrooms. From road trips to city adventures, find comfort and convenience on your journey.

The challenges of finding clean restrooms while travelling

We've all been there: you're on a road trip, enjoying the journey, when nature calls. Suddenly, you're on the lookout for a decent place to stop. Will it be clean? Will it be open? It's a common worry that can turn a fun trip into a stressful one.

City trips have the same problem: you're exploring a busy city, taking in the sights, when you need to go. Now you're trying to find a public bathroom that doesn't make you want to hold it in forever. It's a situation that can put a damper on even the most exciting city adventures.

That's where we come in, ready to help travellers everywhere. We've taken public restrooms and made them better. No more worrying as you open a bathroom door. We've turned public toilets into clean, comfortable spaces.
With our facilities across Europe, we offer a great solution to the old problem of finding a good restroom while travelling. We're committed to cleanliness and hospitality, so you can count on a nice experience every time. It's like finding a nice surprise when you least expect it.

Exploring cities with ease: Our city locations

City explorers, good news! Our locations are spread throughout major European cities, offering a nice break from the busy streets. No more rushing into crowded cafes and feeling like you have to buy something just to use the bathroom. With us, you can confidently explore the city, knowing that a clean and comfortable restroom is always nearby.
These city stops are more than just toilets – they're a brief escape from the city buzz. Step inside, and you'll find yourself in a surprisingly nice place that might make you forget you're in a public restroom. It's a small comfort that can make a big difference in your city adventure, letting you focus on enjoying the sights rather than worrying about where to find the next decent bathroom.

Eco-friendly and clean: Our commitment to good facilities

These days, being clean isn't enough – we need to be kind to the environment too. We get this and have made being eco-friendly a big part of what we do. Our facilities are designed with the environment in mind, from water-saving toilets to energy-saving lights. It's a commitment that lets you take care of your needs without worrying about the planet.
But don't think that being eco-friendly means we're any less clean. We've found a way to be both clean and green. We clean thoroughly to make sure each visit feels fresh while using products that are good for the environment. It's the best of both worlds – clean bathrooms that are also good for the planet.

From Road Trips to City Adventures: How 2theloo Makes Your Journey Better

The renovated facilities have been completely modernised by 2theloo, a European leader in public toilet solutions. Their focus is on hygiene, accessibility and a pleasant experience for visitors.

We want to make every toilet visit something surprisingly fun and comfortable.

Didier Dubois stresses the importance of cooperation:

At Circle K, we strive for exceptional service at every moment of the journey. By partnering with 2theloo, we offer our customers a refreshing and hassle-free pit stop.

With previous successful openings, such as at Circle K Nivelles, the partnership is already proving effective. A further 10 locations will be renewed by the end of 2024, further strengthening Circle K's position as the market leader in convenience and comfort on the move.

This location at Circle K/ Total Energies Lichtenbusch now offers travellers a quality stopover and underlines the ambition of Circle K and 2theloo to raise the bar for facilities along Belgian motorways.

2theloo opens 7th location at Circle K / Total Energies this year in Belgium: Lichtenbusch

Circle K opens 7th 2theloo location in Belgium: Lichtenbusch

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