How do public restroom turnstiles increase revenue?
At a sanitation/toilet facility, an access control system is a smart way for facility managers to boost their revenue. By implementing a paid access system your facility becomes more than just a place ‘to-go’. These turnstiles not only generate direct income from the usage of your facilities, but also elevate hygiene standards, cut maintenance costs, and leave users with a more satisfying experience. This article delves into how (smart) access solutions/systems are unlocking new revenue streams and reshaping sanitation facilities across Europe for the better..
The benefits of implementing turnstiles in public restrooms
Implementing access solutions at sanitation facilities offers numerous advantages for businesses and facility managers. Firstly, it provides direct revenue through paid entry, allowing you to cut maintenance costs and potentially generate profit. Imagine transforming your toilet/sanitation facilities from a money-draining expense into a steady source of income, giving your business a real edge over the competition.
Moreover, turnstiles naturally prevent vandalism and misuse, reducing the need for frequent repairs and replacements. This not only saves money but also keeps your facility more welcoming for customers. Cleaner, more hygienic facilities also give your customers peace of mind and encourage them to come back.
Another big plus is the ability to gather valuable information on how your toilets are being used. These insights can help you fine-tune staffing, maintenance schedules, and inventory, making operations smoother and more cost-effective. By knowing when toilets are the busiest and how they’re used, you can keep them in their best shape, boosting customer satisfaction and loyalty.
How paid entry solutions simplify the management of toilet facilities
Paid entry solutions, like the ones offered by 2theloo, improve facilities by using smarter strategies. These systems go beyond just controlling entry – they offer features that make everything more efficient and enhance the user experience.
For example, integrated payment options let users pay with cash, cards, or mobile payments, making the process quick and easy. This flexibility not only makes it easier for everyone to access but also helps avoid long lines, keeping things moving smoothly
Additionally, these systems often include real-time monitoring, allowing managers to track usage and address issues before they arise. This data-driven approach makes it easier to stay on top of cleaning and restocking. We know how hectic it can get during peak times, but these smart solutions ease a lot of the pressure.
Unlocking fun marketing ideas with paid entry
Paid entry isn’t just about making money, they open up tons of creative marketing possibilities. While pay-to-use restrooms are traditionally seen as a way to cover maintenance costs or provide a revenue stream, they can be creatively leveraged to enhance customer engagement, encourage spending, and improve the overall experience.
One way to do this is by offering rewards like vouchers or discounts. Businesses can offer small rewards, such as a discount on a future coffee or pastry, with each visit, prompting customers to make a purchase after they’re done. Retailers can also give out loyalty points or discounts on in-store purchases, turning a quick stop into a reason to hang around, shop, and maybe even buy a little extra.
Making the toilet visit memorable can seriously boost how customers see your brand. Add some unique design touches like cool colour schemes, funky art, or even digital screens telling your brand story, and suddenly, your facility is an extension of your brand.
Turning it into a photo-worthy spot is another great move — everyone loves an Instagrammable moment these days. A restaurant or bar might decorate its toilets with quirky artwork, clever signage, or creative lighting to make the space an attractive backdrop for photos. Add a branded hashtag, and you’ve got yourself some free social media buzz when customers share their snaps.
Even better, use the space to advertise! Installing digital screens or posters in stalls or entry areas means you’ve got a captive audience to promote sales, events, or partner businesses. For example, a department store could show off seasonal products or big sales right where customers are already hanging out.
Paid entry/access can be way more than just a way to charge a fee —it offers a flexible space for creating unforgettable customer experiences, boosting your brand, and getting people to spend a little extra. Get creative with how you use these spaces, and you’ll turn a basic necessity into a chance for engagement, brand-building, and offering something extra, all while boosting both customer satisfaction and revenue.
Ready to transform your sanitation facilities into a steady source of revenue and user satisfaction? Contact us today to learn more about our innovative entry solutions.
Key Takeaways:
Paid access can turn your restrooms from money pits into cash cows
These systems help keep things clean, stop vandalism, and give you useful data
Smart moves like tiered pricing and loyalty perks can seriously boost your revenue
Tech and partnerships are key to making your restrooms run smoothly and delighting your customers
